Loading...
HomeMy WebLinkAboutThe Wingham Advance-Times, 1962-11-14, Page 1t14 Vkkt>! of r ail witar 1 trake,i to rl!'l flyd meet Raymond llefietu®u, It a ll trr-1 Mr, and Aim Mtelatel IIPll when11'IG. t t•,ur''Iartuw, uby lrP,�l lrrjjuriea at. the Wiugir %11 I r evert- 11t,,yi)ittal anti titer -;444 read Yiett,ria 1104/11111, i.nrr,i„,k 10 111 he titer treratrue nl 11e mu; lulu a frill at his Iron,,,, �y,}�oasoaY,R+ryeoaferoMx,a+msp��,,�pA�meq OLD 11311, TRQi'1 'MM:11 UARJIJM ,SU1 Pi iES 1 ccEssoms 1:011. E STAT NT() - WiNQ.i wyoige,•nary•omenA+r,u»o-epne4,00 nt Grocer ices Are Lower )own the Upkeep Dike eterge,lt, 37c off .. kittg, J 1 , 3c off III►., ANI i'1tiUA.N 'eties) ?/$ INC Litz, 1 OKIES,(28 I b is!'ui1S1• CAKE NEEDS — Blanched Aihrtotnis 1 -or. Waissut Vieeos .. . 1 -or, 4 Pecan Hr�t{'©S.._..._ it -Ox, 3 Seedless Raisins 2 1175, Bleached Raisins lb, 3 Seeded Raisins il,, 33 y PEAS , .. Z/J5 and BEANS , Z,3T. BEANS 1 UT 1 a�t, 211 PKIN 'ARIES .......2 11rec- � CI 1 FRIES ... 11 .9%, '4,31 ILLET , .... , .. , . II.•, 3 ENDS 11_,, Ca , (half or wl o!e) )1,, 73 �*tAVOf4h+i63.Qf�< ENS for fryitlg TOES 50 II s, 99 PEFRUIT, 96's ...10/5I The Advartee-T; man Element 11 Important V;thout the men and .women make up the newspaper , all our fine new equip - would be utterly useless. t, the increasingly comp- ed tools with which we work and an ever -higher standard telligence and skill from who operate them. ring the first quarter-cen- of this newspaper's life the required in the printing were limited. The time - ming one was setting type nd, one letter at a time— it was slow and monotonous A fast typesetter could 18.00 a week. iter the paper had been ed on a man -powered hand all the type had to be wn in", or distributed, let- pletter, into the "cases"in it was kepr. ough the years the addi- rypesetting machinery, 1 presses, etc., removed of the drudgery and de- ed more skill and training.. en the present owners pur- ed the Advance -Times in ry, 1951, the staff consis- ('three men and a woman plant, plus the editor - her. The members of the at that time were Harvey Groves, who now follows ame trade in the United ;Clarence Borho, now g for The Teeswater New Cladding, now superinten- of a Stratford printing plant; Mrs, Gordon Gannett, who he skilled and faithful lino - operator. She retired a few ago and still lives in Wing - SETS BIG LETTERS -- This is one of the new pieces of equip- ment installed at The Advance -Times printing plant. Known as a "Headliner", the machine producesphoto-strips of large display letters for headings and advertisments. Today The Advance -Times employs 11 people. They are Mrs. Kay Murray in the office; Ed Fielding, Alf Schwichtenberg, Ken Thompson and Barry Stinson in the printing department; Mrs. Don Cameron and Mrs. Betty Walling in the bindery; Fred Lee, typing and camera departments; Bob and Barry Wenger and the latter's wife, Jean, handling writing, advertising sales and business management. Without the cooperation and loya help of these people we would not be able to bring you this new presentation of your old friend, The Advance -Times Color. Adds Life To Newspaper One of the most important innovations in this issue of the paper is the use of second color for both news and advertising. Color will be frequently em- ployed under the new process/ es, WL.t gbarn, tint, , Thursday, Nov, 14, 1962, Newspape Robert Ger First Wing The first newtpaper to appear in Wingham was The Wingham Times and Nol't Huron General Advertiser in 471, thirteen years after thirst settler had arrived. It wa established by Robert Mathesonand was print- ed in Clinton. `The following year the publication was pur- chased by Robett Graham of Wingham, who moved theprint- ing plant to town.The building that first house the office was torn down only within the past few years. It rias onJosephine Street, directi south of the Wingham Feed +Mill, and part of the mill now opcupies the site. Mr. Graham published the paper from April until Novem- ber, 1872, whin he sold to The Times Publishiig Company. W. T. Bray was manager, J. M. Leet, editor, itv, Sinclair, Peter Fisher atilt T. G. Jackson, direc tors. The plant was then moved to the building otic the south side of Victoria Street;the first lot west of Ohm's #ervice station and later to the double house on the corner of Scott and Victoria, with the office; on the second floor. There werenany changes in ownership between this sale and 1884, when E.niEdwards became the publisher, "'The earliest pa- pers on file are, dated 1885 and that year's issu'£s are not com- r .Produced by New aham was Circulation Has hami ! itor Shown Increase Easy on Th. With the NEW Advance - Times the publishers are intro- ducing several changes which we believe will make the news- paper &Ord acceptable to the.. readers. e Eyes. is Main Objective The first change you will note is that we have reverted to a seven -column page. TheA/T was printed seven columns wide for many years, the switch to eight columns being made only six or seven years ago. We have always felt that the slightly nar- rower page makes for easier reading, if for no other reason than the mere fatigue involved in holding one's arms so wide- spread when the pages are open- ed out. You will notice, too, that the "body matter" or general news content is now set on lines which are somewhat farther a- part than was the case in the old system. Tests have proven that the reader finds it easier to read columns which have•more "white e Clothes rk or ploy oft are these 'Si usederlul ivy!. Smut o relaxes; yet neatly dressed -Miall atreteihy Or reg:,l,t+x ,Minis, lades or Plaids (tori, •--S8,i5 Skirts eeo,nsists .or Dlai,t st,a. 5 pleats. The .fine gtei111,y woe! rep - ,S that are so pe�outsr 'ibis ssey,�+son,, 1 ICE—$l 0,95 � f l V4,95 f c'hoosin'g a pretty b1iuse Ire!!' ;run. rill styles ore represented in d plain white Cottons stall "'1®r7" '1 .ICE- -$3.9 i to S5,95 till or Pa'i'tiled t oing Slave --$3,98 • • a 'Ions by "Whinier." PAY P" Il' IOFFERS 71) Limited MILAN S`.EOlt r" onths of Planning egvired forChange s week, for all of us at dvance-Times, is both an nd a beginning. Contra - as that may seem, it is ry are than five years ago we lived the idea of changing spaper process to a new ad called offset-lithogra- We visioned the switch - the opening door to vast ossibilities—better repro - on, a paper much easier to full and unlimited facili- orthe use of pictures and e first three years were Died in a search for suit- equipment—the kind of nes adapted for use with n Photographic techniques the camera is the nerve of this whole operation, last, two full years ago, ught we had decided on ieees needed for the whole arn. Then came a new of inventions which made mice obsolete. In January of this year we made the,move an-! the installa- tion of equipment started. A nine -ton litho press went onto our floor in February, followed by a 14 -foot camera, new dark- room equipment, photo -letter- ing machines, folding equip- ment, etc. - By May we were ready to an- nounce the change -over date... and about that time we were so swamped with work in our plant we had to delay again. 'Soon came holidays, then a munici- pal vote and a provincial by- election. All-in-all it has been the busiest year of our collective lives—so you will appreciate the satisfaction we feel in finally bringing to you this new dress for your newspaper, It means the end of a long period of preparation and we be- lieve, the beginning of a com- pletely new phase in the life of The Advance --Times. space" in them. This was an important consideration in our case because of the relatively high proportion of older persons who read ourpaper. Another feature is the use of an entirely new range of display faces—those types which are used for the larger lines in the advertisements and in the head- ings on the stories. These let- ters are all composed on a photo- graphic unit, and as a result never show any wear. They will appear new, sharp and cleanly - defined no matter how often they are used. -,,, all 'h tp'apei- 'rea'ders are creatures of fixed habits, we will try to retain the general make-up of the paper as nearly like the old one as possible, but with the application of the new techniques now at our disposal we do hope you will appreciate the changes we have made. plete. In January 1885, Mr, Edwards took Mr, Kerr intopart nership and in August they sold out to S. W. Galbraith, who had previously owned the paper. in 1885 The Times was lo- cated in the Queens Hotel block next to McKibbon's Drug Store. The Howick Enterprise was bou- ght by the Times, which meant it now had three subscription lists in its circulation, and Mr. Galbraith moved the plant to the Stone Block, across the street. R. Elliott bought the publi- cation in 188E-, following the death of Mr. Galbraith, The latter's brother-in-law, Sam Younill, had carried on for a few months in the interval. The circulation at this time was just over 800, H. B, Elliott In 1896 S. G. Brown was the proprietor and after about•ayea.t Mr. Elliott's son, 1-1, B. Elliott, took over. He published until 1921. During his 25 years as ed- itor and publisher -many changes were made in the paper. The page size was extended in lengd- and width, and as the town aged, the paper continued to record its history, week by week. The Times was sold to Mr. Colgate in 1921, but before the amalgamation of The Advance and The Times in 1924, it was again in the hands of Mr. El- lioIt. Shopping Edition With The Advance -Times in its new dress and with a vastly enlarged range of illustrations and type styles available, we expect that the Christmas shop - )per this' year will be more than ordinarily attractive. Within two or three weeks we will be presenting our annu- al Christmas Shopping edition, which is usually an extra large issue, appearing at the end of November, coincident with the merchants' Santa Claus visit. week to week. Every six months a cross -balanced summary has to be sent to Chicago and every second year an auditor arrives in our office to check the ac- curacy and honesty of our re- ports. Subscriptions more than three months in arrears are not counted and any deviation from strict honesty about our circula- tion would be rewarded with in- stant disbarment from the audit group. I•t costs a considerable amount of money to belong to ABC. It takes valuable time out of each busy week --but we believe that both are necessary for the audit- ed udited circulation figures thus pro- vided guarantee to our adver- tisers that they are getting full value for their money. There is no guess work on their part and no wishful thinking on ours. People who fly into a rage always make a bad landing. NINE -TON BABY — Here is our pride and joy/ It's a 29" x 42" Miehle lithographic press, used to print the pages you are now reading. Reproduction is done from photographicplates which carry not only ink but water on their surfaces. The paper is fed to the machine by air suction. Process Camera Is Key To Offset System This edition of The Advance - Times is the first to be printed by "offset -lithography Perhaps this fact is not particularly in- teresting to the readers—but to the newspaper owners and staff it means the culmination of sev- eral years' planning and many months of hard work. Since the first paper was pub. fished in Wingham over 90 years ago the method of reproduction has been essentially the same— the use of raised -letter types"to spell out the words and stories and conventional printing presses to squeeze the paper onto the inked types. The paper you are now read- ing, however, is reproduced by an entirely different method, No types have been employed. Photographic equipment has ta- ken over. Every page of this issue has been photographed by a huge copying camera. Photo offset plates were made from the single page negatives and from the plates these pages were printed on a press which not only applies ink, but also bathes the printing plates with water as it runs! The process, generally known as lithography, is not a new one. Large city printing plants have employed this form of reproduc- tion for mer; years in the exe- cution of the finest quality com- mercial printing. In fact, the process has not been limited to cities, for the publishers of The Advance -Times have operated smaller litho presses for the past 15 years in their commercial printing department. It's use for newspaper printing, however, is relatively new, and we be- lieve you will be intrigued by the clarity of reproduction itaf- fords and the limitless variety of layout which is made possible. We will be pleased, indeed to hear your comments. We have no way of telling what the circulations of The - Tittles and The Advance were in the early years, Those fig- ures were, in all probability, jealously guarded, Today, however, we haveno secrets about circulation, The news-stand and subscription sales of The Advance -Times have shown steady growth in the years since the war and to- day stand at an all-time high of over 2150. Another habit of long -gone publishers was to "pad" their circulation claims.. , to send the paper to people whether they wanted it or not, in order to have a big mailing list for the satisfaction of advertisers. The present circulation fig- ures of this newspaper are guar- anteed, for The Advance - Times belongs to an organiza- tion known as the Audit Bureau of Circulations, head office of which is in Chicago. Detailed figures must be maintained from A -T Belongs to National Groups The Advance -Times has, for many years, belonged to several associations and has benefitted to a great degree from such memberships. The most outstanding of these is the Canadian Weekly Newspapers Association, which, as the name suggests, is corn - posed of member newspapers in all 10 provinces. Its meet- ings provide a forum in which the problems, not only of week- ly newspapers, but of Canadians in general are discussed and act- ed upon. We also belong to the Ontario Weekly Newspapers Association, which interests itself in the more immediate problems of a pro- vincial scope. A new corporation, in which we are deeply involved, is Can- adian Community Newspapers Representatives, or more briefly, CCNR. This organization was formed early in the year topro- mote the use of weekly news- papers all across Canada by "national" advertisers. Its head office is located in Toronto and there are branch offices in Van,. couver and Montreal. Growing at a rapid pace, the corporation already promises a ,great improvement in the sales contacts of its 300 -odd member papers. George Tatham, of The Listowel Banner is its presi- dent and Barry Wenger of The Advance -Times is vice-presi- dent. The latter is also chair- man of the executive commit- tee of the Canadian Weekly Newspapers Association and- a past president of the Ontario as- sociation.