Village Squire, 1978-07, Page 16shop was opened in the old laneway shop. She just kept at it, she
says, until she got the whole building back to herself. Each area
grew out of her own interests until today the wood -fronted
building makes an impressive contribution to the smart -looking
St. Marys business section.
While the outside of the building has changed. much of the
interior still remains. The old bar is now a feature of the ladies
wear shop. The giftware section was once the diningroom of the
hotel and has the original ceiling in it.
The giftware shop is still Valerie's first love. "I love
interesting things," she says and so the shop is filled with
handcrafts from around the world. Most of the items on sale are
imported and she says she often has people in who have just
returned from such far-flung places as Russia or Spain who have
seen items similar to those in her shop for sale in shops in their
native countries.
Gift shops today of course, are common but when she started
out, Valerie Marshall was in a rather lonely business. Gift shops
were rare,'particularly in small towns. She admits she could have
gone ahead a lot faster if she'd been more "down to earth" in
choosing her stock, but she liked unusual things and quality
things even if, in the 1950's and 1960's people were more
interested in the mass-produced products of North America.
Now of course, things have changed a good deal in the business.
People are more concerned with .quality, with unusual things.
They're more used to travel and think nothing of driving a
hundred miles to shop.
Marshall's; like many of the other specialty shops in St. Marys
is benefiting from that urge to get out and explore the country.
The town is beginning to attract many people from outside the
community to shop. Many of the businesses now advertise in
Toronto to bring customers. In many ways the original
Marshall's gift shop was the forerunner of the recent trend in the
town of small specialty shops. The beginnings back in the 1950's
was long before such shops became popular. Recent years have
seen antique shops and book shops and other small interesting
shops open up in the town.
Valerie feels there is a tremendous potential for the town that
it has so much to offer. A few people have begun to realize this in
the past couple of years, she says and the many changes in St.
Marys seem to have made everyone more aware of their
heritage. St. Marys is the kind of place she herself always tried
to hunt out when she travelled, Valerie says. Canadians don't
take their heritage seriously enough. Things are much different
in the United States, she says.
The change in business patterns in St. Marys has helped out at
Marshall's. She tried to advertise extensively in the past, she
says but there was only herself who was. Today with several such
businesses trying to attract people from outside the community,
the burden is shared. Many of the new businesses are run by
newcomers to the town and, she says, it seems to take new blood
to see the potential.
The card shop, while the newest of the three shops, is not
really a new step at Marshall's. She's always had cards. Valerie
says but she felt they needed more room.
Today customers can stroll indoors from one shop to another
without having to brave the weather. Each shop is run
independently of the other except for where the shops join. A
staff of five fulltime persons and three students keeps the
complex going.
One of the added incentives for her to repossess the whole
building for Valerie was the fact that the present gift shop, the
last she took over, is the only one that has a rear window. The
PG. 14. VILLAGE SQUIRE/JULY 1978.
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