Village Squire, 1978-04, Page 16With regards to consumer jewelry buying, David said for the
most part people are purchasing more jewelery.
"People are better off. more affluent today," he said, "and
jewelery has definite value and beauty and it is a general
commodity most people like to have."
What determines the value of a gemstone, according to David.
depends on three related factors; its rarity. beauty and
durability.
For instance, an amethyst is a beautiful gem. but is not as rare
as an emerald or diamond, he explained. But an emerald is a
valuable and an expensive gem because it is rare. durable and
possesses beauty.
"Then there are certain minerals found that are too fragile to
be used as a gemstone." said David. "If the gene ►.ill not stand
up under normal wear then it isn't much good as a gemstone."
A gem that is very valuable is an alexandrite. as it is so rare
few people have seen one.
"Because it is so rare. and there :sn't as big a demand for it. it
is almost a collector's item," he said.
However, according to David, the diamond still remains the
most popular and universally known gemstone. Birthstone,
come second in the list of most sought after gems.
Anstett Jewelers' professionalism is represented in it,
membership to three professional associations, the most
prestigious of which is the American Gemmological Society.
To become a member of this non-profit organization, the store
must meet three requirements. First, a store member must have
at tN minimum the diamond course sponsored by the
Gemmological Institute of Amefica, in addition to the American
Gemmological Society's course on management and selling.
Thirdly, the firm itself must be accepted by the association on
the basis of its business practices.
The purpose of the American Gemmological Society is to
protect the consumer by establishing work ethics and standards
for gemmologists to follow.
Lamps
Fine
Furniture
Decorative /Accessories
Bed
and
Bath
Decorative
Consultant
Come up sometime and see for yourself.
Second floor, above Brown's Decor.
33 West St., Goderich 524-4400
Mon., Tues., Thurs., Sat. 9:30-5:30
Wed. 9:30-12;00
Fri. 9:30-8:30 p.m.
Decorative Accessories
PG. 14. VILLAGE SQUIRE/APRIL 1978.
4
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