Village Squire, 1977-11, Page 35e
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The evolution of the show, he has said,
was part of his coming to realize the
potential of the region, a grasping of the
fact that if you didn't cut the district into
sections by building walls between towns,
you had an environment as interesting and
challenging as any in the country. He built
up a knowledge of interesting people
throughout his coverage area who provided
contact with what was going on in many
areas of life. His committment grew to
helping people to understand what an
interesting place they lived in if they'd
widen the scope of their thinking.
It was as if he was in training for his
future job. "When we talked to Jim", says
George Clark, co-producer of the show,
"he sounded just the way we wanted when
we first came up with the idea of the
show." Regionalism, Clark says. is an
important part of the Morning Break
format. A map on the wall near his desk
bears red and green circles showing all the
communities crews from the show have
visited in the first season and so far this
year. Last year it visited 86 other centres.
The circles range from near Windsor in the
south to Clinton and Goderich and this year
even further north, following the interest
generated for the show by Jim Swan and in
the area by his knowledge of it.
The show tries to visit five different
communities a week. There's a "Your
Town" series which features places where
the news crews of the station wouldn't
normally go. In addition, if it comes to a
choice between a good story from one of
the other centres in the region, and one
from London, Clark says. the regional story
will win out. It's harder to find experts in a
show oN er, the whole crew digs into the food prepared b} chef Peter reael.
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