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Village Squire, 1977-03, Page 19before the shows with her major accounts. The shows then provide just a last minute chance to see what the competition companies are offering. She tries to keep up on the styles by reading publications such as Style magazine and reading the Toronto newspapers to see what the major designers are offering so that she can see what the bulk manufacturers will be producing, but in the long run, she has to trust her own judgement. Some of the things that will go well in the city will not go over well in western Ontario. she says and even some of the things that do will take several months to catch on here. As time goes on, she acquires more knowledge of what people want yet at the same time public taste changes so it's a constant battle to keep on top of the situation. The Paris fashion houses, once so powerful in deciding what Canadian women will wear, have lost some of their influence, she says. Today Canadian designers and manufacturers have their own ideas and don't necessarily follow Paris, though they tend to have one ear still listening to Paris so they won't get left out in the cold. Paris this year has been pushing the mini look again. she says and though she doesn't see the mini coming back. the shorter look is definitely in. Other big items for the summer season are the blouson look, bare shoulders (one or two) netting, hankerchief hemlines and the goucho look, which is, she says, for everyone. not just the young girls. Though she's happy with the way things have gone so far Rosemary has bigger hopes for the future. She would like to expand to the rear of the present shop she says sooner or later (and possibly sooner). The present shop is intimate but provides problem s in that it is too small to allow her to get into too many lines. There isn't. for instance, room enough to carry a large enough selection of coats to be worthwhile. She would also introduce a lingerie section if she expanded. And. she says. if she had the room she'd have a corner with and even more exclusive merchandise in it. One of her problems iri the meantime, she says, is trying to convince the customers that she's on their side. She tries to be as honest as possible with a customer, she says and really tell a customer if an outfit doesn't suit her. She do@sn't want customers wearing things that don't suit them because it reflects on her shop. She also, she says, is bothered when customers blame her for some flaw they might find on a piece of clothing that slipped past her inspection. She's happy to send back a faulty piece of clothing to the manufacturer, she says, but it bothers her when customers blame her for the fault. But minor complaints aside. one gets the impression that Rosemary Davison is doing just what she always wanted to do and enjoying every (well nearly every) minute of it. If you want to make everything you do better, start by making yourself better. k110:7 nanraipacnvn The Canadian movement for personal fitness Fitness. In your heart you know it's right. 9 sits - roni .,1ILLER'L LADIES WEAR u irigh:am N I W STYLES AR RIVING DAILY '/2 size Dresses, 121/2 to 24'/2 Missy Dresses size 8-20 Pant suits Jumpsuits Blazer Suits Culotte dresses NEW DRESSES in the "New length" and new Fabrics Blouses Sweaters Coats Gauchos ALL ACCESSORIES Handbags - scarves - gloves - Uniforms - White and coloured by"White Sister" - Foundation garments and brassiers by Playtex and Wonderbra - New lingerie & housecoats by Kayser - Watsons and Bards MILLER'S LADIES WEAR WINGHAM OPEN FRIDAY NIGHTS CHARGEX 1'HE VILLAGE SQUIRE/MARCH, 1977 PG. 1 /.