Village Squire, 1976-11, Page 2MST PRESS THE
BUTTON AND THE
ELECTRONIC FLASH POPS tom.
....tAMPBELL'S
CHARGEX FOR CAMERAS
ROYAL BANK BLOCK
GODERICH \,IL tur �
CALL 524-7532
THE KONICA
C35 -EF
THE ONLY 35MM CAMERA
WITH A BUILT-IN POP-UP
ELECTRONIC FLASH.
Instead of lugging
around flashguns, bulbs
and cords, now you just
press a button.
And you have a flash
in a flash. Here's how it
works: the built-in elec-
tronic flash rises above
the camera. A neon lamp
tells you you're ready.
Focus.
Shoot.
You get perfect flash
pictures because the
Konica automatically
selects the correct lens
opening for you as you
focus.
The electronic flash
gives a soft, color -
balanced action freezing
Tight, perfect for color or
black -and -white.
And for outdoor flash
shots a unique computer
mechanism measures
just the right exposure
for a beautiful fill-in
light. Yet the background
is totally free of that
washed-out look you
often get with outdoor
flash.
01; Of course, shoot
without flash anytime,
and your exposure is set
automatically by the sen-
sitive CdS electric eye.
Remember the Konica
C35 -EF. It's the camera
that won't let you forget
your flash, because
Konica remembered to
build it in.
-- — i
•
THE SUN NEVER SETS WITH A KONICA C35-
THE CAMERA WITH THE BUILT-IN ELECTRONIC.`` SN