Village Squire, 1976-07, Page 35JUST PRESS THE
BUTTON AND THE
ELECTRONIC FLASH POPS U
THE KONICA
C35 -EF
THE ONLY 35MM CAMERA
WITH A BUILT-IN POP-UP
ELECTRONIC FLASH.
Instead of lugging
around flashguns, bulbs
and cords, now you just
press a button.
And you have a flash
in a flash. Here's how it
works: the built-in elec-
tronic flash rises above
the camera. A neon lamp
tells you you're ready.
Focus.
Shoot.
You get perfect flash
pictures because the
Konica..automaticall y
selects the corfectlens
opening for you as you
focus.
The electronic flash
gives a soft, color -
balanced action freezing
light. perfect for color or
black -and -white.
And for outdoor flash
shots a unique computer
mechanism measures
just the right exposure
for a beautiful fill-in
light. Yet the background
is totally free of that
washed-out look you
often get with outdoor
flash.
Or, of course, shoot
without flash anytime,
and your exposure is set
automatically by the sen-
sitive CdS electric eye.
Remember the Konica
C35 -EF. It's the camera
that won't let you forget
your flash, because
Konica remembered to
build it in.
CAMPBELL'S
CHARGEX FOR CAMERAS
Min
master charge
Ill i
ROYAL BANK BLOCK
GODERICH \,I, olio v
CALL 524-7532
THE SUN NEVER SETS WITH A KONICA C35 -
THE CAMERA WITH THE BUILT-IN ELECTRONIC SH