Village Squire, 1976-05, Page 33THE MEDIA
New magazine
for country living
Canada's first national magazine of country
living skills and alternative lifestyle topics
will make its publishing debut May 5, with an
initial circulation ,of 20,000.
Edited from a turn -of -the -century brick
farmhouse in southeastern Ontario, Harrow -
smith Magazine will be aimed at the growing
numbers of urbanites now moving to small
towns and rural areas in search of greater
self-sufficiency arid a less harried pace of life.
With a bimonthly publication schedule,
Harrowsmith will provide regular editorial
matter on the following subjects:
Alternative Architecture, Vegetable Garden-
ing, Solar and Wind .Energy, Homesteading,
Finding, Buying 'and 'Improving Country
Property, Small Stock Husbandry, Ecology,
Natural Cooking and Food Preservation, Folk
Arts (Spinning, Weaving, etc.)
"We hope to achieve a balance between
the strictly how-to material and articles .of
a more journalistic or thought-provoking
nature," says Editor James M. Lawrence, 29.
"Thus, in a single issue you might find an
article telling you how to make maple syrup, a
profile of a former Toronto couple
homesteading in the Mackenzie Valley and a
report on large scale solar energy
experiments in Scandinavia."
Best-selling Canadian novelist Dennis T.
Patrick Sears will contribute regularly to
Harrowsmith, his first piece being a vignette
of a community barn raising from the same
era explored in his book "The Lark in the
Clear Air."
With a standard size magazine format (8'
x 10'/2 inches), Harrowsmith will be printed
in Toronto and. will appear on selected
newsstands through a trial arrangement with
Maclean -Hunter Distributing Company. A
subscription campaign currently underway
has brought early returns from all Canadian
provinces and more than 40 U.S. states.
"Up to this point, Canadians interested in
.so-called back -to -the -land subjects have had
to rely on U.S. publications for their
information,' Mr. Lawrence says. "We think
Canada is ready for its own national magazine
in this field.
"Interestingly enough, our advertisement
for subscribers is drawing very well from the
States --it would appear that Harrowsmith
may defy the usual flow of publications from
south to north and develop a sizeable
readgrship outside Canada," he says.
The magazine is offering subscriptions at
56,00 per year or $10.00. for two years, with a
free spring gardening issue included.
80firthin8
dal
Elegant French, ehatsping Queen Anne, tasteful Chippendale, mystic oriental.
furnishings of timeless beauty.
At the Raintree, where fine framing is carried out in designs to enhance your
interiors, we•hele you s,Flect a fine quality moulding imported from design capitals of
the world. We cut-rnatrs of stark simplicity or intricate detail, and protect your works
with domestic or acii etched, non reflective glass.
Leave to us the details of quality mounting and backing, blocking of needlework, and
'cleaning, restoring, and, touchups of antique and damaged oil paintings.
Combining alai these professional features in the art of picture framing, and one
week service in most cases, adds up to a delightful experience in custom decorating.
Inquire about our pregssional wall decor service for office and commercial
institutions.
THE QATNTQEE
14King Street, Clinton 482.387i
the county framier
row' '.µmeta.
" .116111011.
11.
THE
STOP FOR
•A complete line
of lumber
•Building supplies
•Hardware
Estimates on all types of buildings
with no obligation.
HAYS LUMBER
and
Pro Hardware
Lls,tgtw,* Ph. 291-2610
VILLAGE SQUIRE/MAY 1976, 31