Village Squire, 1976-03, Page 8Langridge recalls. the signal just wouldn't travel well and there'd
be a call from radio owners saying they couldn't get the signal
Doc %could load up the little transmitter and take it up to his house
located upon this hill, and start broadcasting again and would be
greeted IDN telephone callers saying that was much better.
Thursday nights saw a special program in the early days that
featured music, news and often reports on hockey games
completed moments earlier. In fact Doc recalled the story once of
doing an "on -the -spot" broadcast of a ball game in Teeswater
using his car as a studio. During the game an errant drive sent
the baseball through the car window and into the makeshift radio
The Thursday night programs included all the local talent ,Doc
could round up. For a long time it was a highlight of the week for
people to jam into the small broadcasting studio to watch these
programs. Contests were conducted to determine how far away
the programs could be heard. With a power of only 10 watts in
those days before the proliferation of radio stations the signal was
actually picked up as far away as Detroit. And with its
connections with DX Programs, headquartered at Newark New
Jersey, 10 BP went on air one day monthly at 4-5 a.m. in the
morning when the airwaves were comparitively free and was
heard through freak conditions in Australia.
But by 1935 something had to be done. The hobby could be a
hobby no longer. Doc applied for a commercial licence.
Commercial licences for towns the size of Wingham were
unheard of. Colonel Steele was in charge of broadcasting in
Canada at the time and it appeared that Doc wouldn't be
successful. But the local Member. of Parliament threatened to
filibuster unless a licence was granted and finally Steele relented
and agreed to give "the tiny farm community their own radio
station."
It was the beginning of the real growth of the station. Not that
things were an immediate success. It was the Depression
remember. Advertising was sold at 50 cents a spot and revenue in
the first month was $65.50, just over $2.00 per day.
John Langridge recalls Doc coming into the station one day,
years later, and looking over the comparatively large staff and
saying to him, "You know I remember the day when I didn't need
all you guys."
With the staff egging him on, Doc pulled out a little book that
he'd kept as his log in those early days. It showed that in the
morning he went out and went up and down the street selling
advertising then came back to the station and read the ads over
the air while he performed the rest of the programming duties.
"Look there", he said, pointing to the book proudly, "I made two
dollars that day."
But slow as it may have been the growth .had begun. By 1941
there was a full time staff of 13 persons. One of the early staff
members was a boy just off the farm from over in West
Wawanosh township near St. Augustine, one Harry J . Boyle. He
walked in one day and told Doc he could do better newscasts than
Doc was doing and so Doc gave him a shot at it. He started out
working for nothing then got a little more as the financial
situation improved. Later, he went on to the Stratford Beacon
Herald, then the C.B.C. and eventually to the chairmanship of
the governing body of broadcasting in Canada, The Canadian
Radio Television Commission.
By 1941 revenue had reached 327,000 a year. Doc managed to
save $2,200 and it served as a downpayment to RCA Victor who
took a chance on the small-town entrepreneur and installed a new
S30,000 transmitter. A piece of land was purchased a few miles
south of town for the transmitter site. A transmitter house was
built. Studios were enlarged and modernized. When the
commercial licence was gained that station had jumped in power
from 50 to 100 watts. Now the jump was to be to 1000 watts and
the frequency was to change from 1200 at one end of the dial to
920 kilocycles at the middle of the dial.
The committment from the beginning was toward local
programming. It was evident that to survive, the station was
going to have to offer something the larger stations couldn't so
Doc pushed his station toward local programming. All news, no
matter what was going on in the world, was to have a 50 per cent
local content. Talent used in shows whenever possible would be
live and local.
That local talent policy led to a tradition that was to become
almost as legendary as Doc himself In 1937 the first CKNX Barn
b, VILLAGE SQUIRE/MARCH 1976
Natural
Foods
K itchen
Paraphernalia
What is the difference between food for sale in
our shop and food which one can purchase
elsewhere?
The food we sell preserves as far as possible the
whole nutritional value of a particular food.
AN APPLE A DAY keeps the doctor away.
APPLE CIDER VINEGAR: The valuable elements
found in apples are not lost in cider vinegar. They
are phosphorus, chlorine, potasium, sodium,
magnesium, calcium, sulpher, iron, fluorine, and
silicon. Apple cider vinegar helps prevent loss of
blood from he body, helps improve metabolism;
that is it helps the kidneys to drive out poisons and
infections. Apple cider vinegar helps in the
assimilation of carbohydrates, so they will give
energy instead of simply producing fat thus
making ,it a corrective for obesity.
LECITHIN: Lecithin is a specific antidote for
cholesterol keeping it in a state of emulsion. Also
it insures increased use of vitamins A, D, & E and
helps the body use calcium. It helps quiet the
nerves.
BREWERS YEAST: is one of the best iron foods
there is. Taken daily it will contribute B complex,
vitamins, and amino acids plus about 20% of the
daily protein quantity suggested for an adult.
38 Hamilton St.
Goderich
524-7181
Open daily
10 - 6
Closed Wed.
Come in and
browse
"The Bay Leaf"
for
Super Health
ideas!!