Village Squire, 1974-06, Page 57When you complain about improper advertising,
we do something about it. Fast. For example:
Thecaseof
the Magnetic Bracelet
From the files of the Advertising Standards Council
lriL an advertisement. a manufacturer claimed that his "nr.gnetic bracelet -
possessed therapeutic value for sufferers from various illnesses.
This is the advertising rule that was broken:
"No advertisement shall be prepared. or he kmlv,ingl) accepted. which
offers false hope in the forth of a cure or relief for the mentally'or ph.vsically
handicapped. either on a lempot.ii or permanent basis...
Here's what we did about it, immediately.
As sixni as the ,Advertising Stand,ir,k Council receised a consumer com-
piaint about the advertisement we contacted the manufacturer and asked hint
for proof of his claims: We received no direct reply. but h.. ver> quickly dropped
all reference in his advertising to therapeutic values. The bracelet is now sold as
an ornament.
Keep this complaint notice.
Then if you see advertising that's dishonest or unfair, send it to us.
r
Advertising Standards Council
COMPLAINT NOTICE
f
Product or Service
Date advertisement appeared:
Where it appeared: i j T.V. j Newspaper t Magazine
O Radio ❑ Outdoor 11 Transit
Name of publication or station
Please investigate this advertisement which in my opinion breaks the Canadian Advertising
Standards Code because
Name
Address
City
Zone Prov. ice
Advertising Standards Council, 159 Bay Street, Toronto 116, Ontario.
L
J
The Advertising Standards Council is a division of the
Canadian Advertising Advisory Board. We work for better advertising.
VILLAGE SQUIRE/JUNE 1974, 19