Village Squire, 1974-01, Page 16When you complain about improper advertising,
we do something about it. Fast. For example:
The case .1
the Magnetic Bracelet
From the files of the Advertising Standards Council
In an advertisement. a manufacturer claimed that his "magnetic bracelet -
possessed therapeutic value for sufferers from various illnesses.
This is the advertising rule that was broken:
"No advertisement shall he prepared. or he knowingly accepted. which
offers false hope in the form of a uurc or relief for the mentally'or physically
handicapped. either on a tcmpor r or permanent basis:*
Here's what we did about it, immediately.
As soon as tho Advertising SFandards Council received a consumer conl-
piaint about the advertisement we contacted the maurufacturer and asi.ed feint
for proof of his claim.. We received no direct reply. but h.: very quickly dropped
all reference in his advertising to therapeutic values. The bracelet is now sold as
an ornament.
Keep this complaint notice.
Then if you see advertising that's dishonest or unfair, send it to us.
r
Advertising Standards Council
COMPLAINT NOTICE
Product or Service:
Date advertisement appeared
Where it appeared T V Newspaper 1.' Magazine
U Radio ❑ Outdoor t I Transit
Name of publication or station.
Please investigate this advertisement which m my opinion breaks the Canadian Advertising
Standards Code because
Name
1 Address
TI City Zone Prov. ice
Advertising Standards Council. 159 Bay Street, Toronto 116, Ontario.
L
J
The Advertising Standards Council is a division of the
Canadian Advertising Advisory Board. We work for better advertising.
ILLAGE SQUIRE/JANUARY 1974