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PUT1PS SPREf1DE]S
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HUSKY FARM EQUIPMENT LTD.
AI.MA 519-846-5329
HENRY, TIM, and RANDY would like to thank
our customers for their patronage in the past
and are eager to serve you in the upcoming
harvest season.
Along with recently acquiring a license to
handle RED WHEAT - We are now offering
GRAIN BANKING!
Licensed Grain Elevator
Handling Red Wheat,
White Wheat, Barley,
White Beans, Soybean,
Corn, Feed & Seed.
filasberi+oedr
Bar -B -Dee Farms Ltd.
R.R. No. 1, BORNHOLM, Ontario NOK 1A0
PHONE (519) 347-2966
GRAIN HANDLERS • FEED SUPPLIES
32 THE RURAL VOICE
NEWS
FEED DEALERS
AND TRUCKERS
SHOULD JOIN FORCES
Canadian feed dealers and
truckers should work together with
other sectors in agriculture and
food in counteracting the trend
away from meat consumption, ac-
cording to Ross Daily, the Business
Editor of CFPL-TV in London.
He told members of the Cana-
dian Feed Dealers' Association at
their annual meeting in Toronto
recently that he recognizes that
their immediate concern is how to
sell more feed, but, he said, this
will depend on meat consumption.
He said that the feed industry is
one of the lesser known links in the
chain that starts with the cow/calf
man and ends on the dining room
table.
One of the problems is that the
fate of the final product — meat —
has been in the hands of processors
and retailers. "They have been
managing your future and your
welfare," he said.
In background material for the
conference it was stated: "It is
assumed that consumer prefer-
ences for meat which changed
radically during the 1980s are ex-
pected to persist."
"Says who?" Daily challenged.
If this change in preferences is to
be reversed, and he maintained
stoutly that it can be done with the
same methods with which it came
about, it must be done by the total
industry, which includes the feed
industry. Farmers may do some
promotion but won't improve
what's happening at the retail
level. He accused the packers and
retailers of doing a poor job, with
some notable exceptions, like
Schneider's who sell a "lite meat"
line and the Kroeger company in
the U.S. who sells salt free bacon
and ground meat with a guaran-
teed fat content.
"If you were vertically in-
tegrated in a large organization
that owned cow/calf men and
owned chain stores, this (lack of
involvement) never would have
happened."
Feed dealers should go after
(meat) retailers, he suggested, and
urge them to develop, or demand
that processors develop for them,
fast and easy to cook meat pro-
ducts.
Dealers should protest the use of