The Rural Voice, 1983-08, Page 14Mary Eadie: "There is no place like Bruce county."
are looking at the here and now basis, but
the future is what we really need to worry
about because attitudes have really
changed over the past five years."
There are alternatives and the con-
sumer is seeing them. The consumer is
being conditioned to chicken and fish for
cost reasons and soybeans are also a
viable alternative. "They perceive beef as
being more expensive, but it is still
number one in terms of quality and conve-
nience and good taste," Mary said.
A "Beef Sounds Good On A Budget"
print campaign running in several large
magazines outlines ways the consumer
can buy, cut, and save on beef. Readers
were encouraged to mail in a coupon to
receive a free recipe book as part of the
advertisement. The response was over-
whelming with more then 50,000 letters
received at the headquarters of the BIC in
Toronto. With such interest from a mailing
audience alone, not to mention the
booklets handed out at shows and
demonstrations, Mary is more than con-
vinced that the consumer wants the know-
how to serve beef economically. "You
have to remember to compare meats on a
cost per serving basis, and not too many
people do that" she says. "People look at
price per pound or total price of meat and
they think they are getting a real bargain if
they buy a package of chicken for so
much less then beef," she added.
eWaeit la &'ec1c
For all your electrical needs
Industrial - Residential - Commercial
Pole Line Construction Hydro Poles for Sale
Custom Trenching
JIM SWEITZER
R.R. #2, Dashwood 519-238-8354
PG. 12 THE RURAL VOICE, AUGUST 1983
There are opportunities for new product
development in the beef industry in-
cluding pre -marinated and pre-packaged
beef for a stir fry, pre -marinated kabobs,
as well as flaked and formed steak made
from less tender cuts of beef.
While Mary is relatively new to the Beef
Information Centre, she has the con-
fidence and know-how that is usually
associated with someone involved in the
business for a large number of years. She
attributes much of her speaking ability to
the confidence that she gained through
her involvement in Junior Farmers and
agrees with the J.F. Motto -Self Help and
Community Betterment.
During Mary's nine year involvement in
the organization she has been instrumen-
tal in helping to organize the first National
Rural Youth Conference in Ottawa and
was on staff. She was a provincial director
two years ago for U. of G. and has attend-
ed leadership camp at Bark Lake and the
Hoosier Recreational Workshop in In-
diana. Last year she was one of four On-
tario Jr. Farmers chosen to travel to the
United Kingdom on an exchange for nine
weeks, then represented Canada at the
llth International Conference for the pro-
motion of Rural Youth which was held
near Munich, Germany for three weeks.
Mary does not attribute all her success
to Jr. Farmers and jokingly adds: "I can
meet any challenge head on because I
learned to live with five brothers." FA