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The Rural Voice, 1978-02, Page 14Rural news in brief F Long term thinking called for in beef industry Long term thinking, up to 25 years in advance was called for recently when Dr. M.C. "Red Williams chairman of the Department of Animal and Poultry Science at the University of Saskatchewan when he addressed 300 Grey -Bruce farmers at the beef day held at the Hanover Coliseum. "We know there's something seriously wrong with the beef industry," Dr. Williams said. "We're going to have to do more long headed thinking about the Canadian beef industry than we ever have in the past. "I'm not talking about market prices a month down the road. We're going to have to look at the main items determining beef prices 25 years down the road." Dr. Williams said farmers must be mindful of the whole beef system, producers, packaging, processing, retail- ers and consumers when they think about the industry. He stated that while cow -calf operators have been suffering for the last four or five years, the packers are in even worse condition. He said producers should understand the problems faced by other segments of the industry because if one segment isn't operating well, then producers will suffer. He also said that Canadians must be acutely aware of what is happening on the international scene, in places such as Australia and New Zealand. The Australians are moving large quanitities of beef out of the country at low prices. "The Canadian market at any time is just a drop in the bucket, it's relatively small in comparison to world markets," he said. The one bright spot is that consumers in Canada are increasing their use of beef in the diet. "Canadians have virtually doubled their beef consumption in the past 30 years." "When you want something fast to eat, you vat beef or poultry" said Williams. "The trend to convenience food is very important, every other meal by 1980 will be prepared and eaten outside the home." Williams said beef producers should be aware that in the near future 50 percent of the beef eaten will be of manufacturing quality. He said as the number in low income groups increases, the amount of manufact- 1PG. 14. THE RURAL VOICE/FEBRUARY uring quality beef eaten goes up too. "There will be tremendous pressure from consumers to hold the price of manufacturing beef," said Williams. "You can change the price of steaks, but you can't change the price of hamburger." "We can't produce enough beef for our own needs," said Williams. In 1976 the United States imported 84 million pounds of Canadian beef, and 671 million pounds of Australian beef. Williams said the effects of government intervention must be carefully monitored. Price support programs can be a great advantage in time of difficulty. "but we now know these support programs inevitably lead to increased production costs" said Williams. Williams said price support programs also allow unprofitable farming operations to continue, encourage a dependency on one area of production, and affect competitive pricing. He said Canadians are in danger of exporting a packing and processing business to the United States, because of current marketing practices. "We're losing the top end of our industry," said Williams. "The packing and processing industry is in trouble, particularly in the west, five plants have closed, leaving only three in operation. Williams said when feeder beef is sold to the United States, the percentage shipped back as finishe cuts constitutes potential processin and packaging business lost. He said selling feeder cattle to the United States was good business practice on the part of the individual farmer, but "damn stupid for a country." Williams said another factor contribut- ing to low beef prices was the power wielded by large retail chains. "They begin to dictate to the market -a continually depressing influence on the market," said Williams. "In my opinion the increase in production costs in the long pull are much more important than short term price fluctuations," said Williams. "Production costs are driving the whole system up and causing increases in costs throughout the whole system." Williams warned that if there is no long term planning for the beef industry, eventually the government would be forced to adopt land policies that would allow them to become landlords. Williams compared the cattle industry to the state of the western grain industry 10 years ago - "it's in an awful mess right now. "The beef producer is falling behind all the time," said Williams. "Prices are rising, but they're not rising in step with the increases in other food products." 1978. Bean Board getting close to goal After a struggle to find enough beans. the Ontario Bean Producer's Marketing Board is clo' a to filling its forward contracts for the 1977 crop. Lloyd Taylor. board chairman said in an interview in mid January. Expecting a record 2.5 million bag crop, the Board had forward contracted 850.000 bags at 100 pounds per bag. That, however. was before heavy fall rains delayed harvest and left most of the crop rotting in the fields and the board found it had less harvested beans than it had contracted to sell. Taylor said 800.000 bags are accounted for in the elevators and another 70.000 bags have been reported by farmers. However, many of the beans are not top grade and it is expected up to 150.000 bags are not of canning quality. Board manager Charles Broadwell of London told the Farmers' Week at the agricultural college in Ridgetown there are a "substantial" number of beans being held back by farmers for planting this spring. "We feel there are over 100,000 bags being held back." far more than the required 60.000 bags. Broadwell said. adding that hybrid seed producers already have made available 40,000 bags. Broadwell said the farmers are prevent- ing the board from meeting its contract requirements. British canners. Ontario's largest market. have agreed to accept discolored beans with top grade taste and texture instead of top grade white beans. Broadwell said. The discolored beans are selling at a 50 -cent -per bag discount. Broadwell said there is the possibility some customers will refuse to accept anything other than the top grade white bean. Michigan, Ontario's major competitor in foreign markets. had a large crop despite poor weather last fall. Broadwell said. but like Ontario has experienced bean discoloration. Ontario seed prices this spring are expected to run about $25 a bag. well under $45 some producers paid in Michigan. Broadwell said. For the 1978 crop, the board is going to establish a two -pool grading system because it anticipates some residual. quality problems, he said. The number one pool will involve only top -grade beans in color, taste and texture. The number two pool will involve all other grades and will be discounted. �11 thi Or Br �tht Su be rot mi yic Mi pr sh, is v: c On tyr an asi no the the ne on st a pei up inj dis am cot int sai cor ye: sat tre ccs in 7 froi meg Inc for insi her sen ren