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The Rural Voice, 1977-11, Page 12Shining stainless steel and white ceramic walls make the cheese making room a bright place, all in the name of cleanliness. in recent years has undertaken a program of switching more and more milk. The price for fluid is higher and thus the emphasis on supplying for that market. The result is that companies like Pine River may have all the quota they need, but they're getting only 50 per cent of the quota they have. The company bought out the quota of a small creamery a while back but all that did was protect them from the diminishing supply of milk because every year the percentage of quota gets smaller. It's ironic, because the Pine River Cheese and Butter Co-operative was set up originally by farmers to serve their specific needs, just as the O.M.M.B. The company was formed in 1885 when 1500 shares were sold at $2 each. The first factory was built for $1594. Like many other similar factories started about the same time, the Pine River plant was set up to make use of the surplus milk production during the summer months when cattle were on grass. It served farmers within a 10-15 mile radius. As part of a complete use of the factory's by-products, a herd of pigs was kept on a farm nearby which was fed the whey from the plant. This was discontinued in 1914. In 1935 the company held a celebration to mark its SOth anniversary. Income for the year previous had been $9369.47. Like many businesses. The cheese business was in trouble during the 1930's. But Pine River was one of the stronger members of the industry and it survived well. It was in 1934 that PG. 12. THE RURAL VOICE/NOVEMBER1977. Glen Martin, now the manager and cheesemaker at the plant and Don's father. joined the company after beginning his cheesemaking career at Molt 1940 saw hydro installed .1 plant and mechanical refrigeration installed. In 1947 the ' story worked in the winter for the first time. In March. 1958. it v, as amalgamated with the Huron Cheese and Butter factory which had been founded in 1882 and located a few miles north east of Pine River, also in Huron township. By 1960, revenue had reached $516,730.36, 1976 revenue, by comparison, totalled about $1.5 million on 1.229,000 pounds of cheese and 32,000 pounds of whey cream. In 1955 at the 70th anniversary celebration of the company F. Bates. Ontario Dairy Commissioner told those attending that eight million pounds of cheese had been exported to the United Kingdom in the past year. That market, for the most part died when Britain joined the European Common Market. Glen Martin became cheesemaker at the plant in 1958 and took on the dual role as cheesemaker and manager in 1965. Don joined the company in Jan. 1972 because, he said, he was fed up with school as much as anything. Now he says "I bitch and complain about the hours but I wouldn't want to do anything else." Both father and son took dairy courses, Glen at Guelph and Don at Kempville, where they studied the full range of dairy topics from cheese to butter to ice cream and fluid milk. One of the challenges of the business that make it interesting