The Lucknow Sentinel, 1998-03-18, Page 25Ontari
While there ate two shows; Qnrw •
'each' day, the Overall winnersare.
decided on Aug. 30 by looking' at
the highest source'from both: days.
Those winners 'accumulate prize -
money and points,- w Orkin : for a'
spot in the ORA finals. at the
end of the season and: toward
the Dodge, Truck Series
which wraps tip at an A-1(.
rodeo, prior; to the ORA
finals: .
Cowboys and cowgirls ,
t'.oiner f nr acit'ss Ontario,.
Quebec. and parts Of the
United States travel across,
Ontario 'ter the' rodeo sites to
compete, often travelling to ,rodeos
in tWOdifferent eo mtnnunities iaii. one
!eekend:• • •
,And with: In and ()snQF € cQw-
boysecsmi, more. 444: nrnnre<
spectatorsaara, who ate diseuvering; ' the
Qnn.4ario *cult,
Foster stud she cons into people at
rads, who are' fans of the evernts
they Watch• pr). television boat '.
weren't aware there Wass au Ontario:
em . acro
as follow
circuit,
Foster said part cif what is adding
(tithe success of rodeos is tht work
committees perform in intlividu;ai
towns. .
. : They make it a faritily event _with •
activities throul hotat ,the weekend
•
dance.. • _ .
Sunday. the c;urnmittee is plan-
ning games for children in addition
to the regular i•t fleo.,
'Emits' will also' run in a period• called "the slack" in which more
Cowboys and cowgirls ;compete. out
side the regular show -.tittles
sine there, Are too malty
c;otppetitors 'to t`it .in the two,
roma, 'events.
One of the, events with: the
largest number of participants,,.
is the tear roping, with more.
than 6S teams in the associa
Banti
Teresa Hoist, coinstti.ttee
member. had decided it ova
tittle Lucknuwr proven it could be a
rodeo WWII' and stated talking; about
it around the townn...
Binet the - idea was first pitched,.
Hoist has become, more encouraged.
about the event. Calls have come'
daily.' with people interested inr the
stampede
She hopes L uekuow will–be
placed in .the limelight. that. week-::
followed by a. i eetbarber ue; and end,
iv4e0
icecie
'
m
ztz, Lu w, the weekends aetiv-
hies aegis with a cowboy breakfast
at the I,e iQ.rx where: residents and
visitors willhave a chance to meet .
some of the cowboys and cowgirls,
Following, breakfast will be a..
parade.tn the rodeo she, about three.
kilometres east of f.ueknow on
Highway Sh at lib tvlurray's. farm..
The first rodeo on Saturday wilt
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1998 DEMOS,
.. 2x4 54S95.°4' 454. ' 4,x
X4.
Flinn proams `913 — Pag 9
Dairy 'farmers hope you v % .
"Orin,.. Love We.'
1NG)-_Unity FufanerS of Ontario (IFO) invests a lot of
effort informing consumers aboutthe value of milk and
,you should see:some•new approaches as the current mi-
grant has moved into a new phase.
Continuing the .sauce "Mira Milk. Love Life Codi'' to
at:tiunn,. it has added punt and new transit advertisements..
and an'inforration brochure,
"Drink Milk. Love Life." launched February
includes television:pominereials featuring a lively rsnnrsi-
coal adore, borrowed ftprnre 13eetboven's•puwerful Ocie to
JOY. Other media have included billboards. transit and.
dairy case banners.
New transit ads appeared in August, 'Tie print cam-
paign debuted in. September Consurnetniagazines. Sig
different.ads feature everyday foods—se-Oh as pane e ,'
sandwiches and shepherd's pie—that; cnusttmers assctc,.
:ate witty drinking, Milk. Capuonns beneath appealing: pito-
tograpbs .of the Meals stress .that at glas;t of milk nolo pro;.
vide 45 per cent Oran adult's daoY caleiuth regnirement,.
Another part of the campaign provides key messages on;.
rrt lli„'s: nuttratiQxnat benefits for the whole family...I *Q is
distributing .more than one million eppies .of; a new
booklet in"supenuarkets and as inserts -in the magazines-
Today's Patent, Reader's Di$est and Toronto Life.,
Thebooklet's cover, featuring the cqw spotte4 eon
doctor frntrn the televisions, eo rinrereial, .points out milk's
nutritional benefits for children and adults. lnsid'e: it pre,_:
vides recipes and:fu'rther. nutritional iriforshation. The.
bat k page has a. '?nide energycalcium counter" .•:it shoves
the datlytcalciun retnuireement-for nnates•an+d'ipnnalts by
age grtnrpr anal the limber of "glasses of nnik they show
• drink to achieve it
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unto Juno 2R, 1 98; ac What! S4I�Pllus It s�,.
•
•
600 Maier Street South,
i xeter-
(519) 23§,2757;
Fax 235-4067: