HomeMy WebLinkAboutThe Lucknow Sentinel, 1997-03-19, Page 479.
rvey r
at factor& influence
Ontario shoppers in
Y..Y their. purchase of
Ontario fruit• and vegetables?
,That was the question at the
.core of the Commodity Usage
and Attitudes Study, a study
commissioned by Foodland
Ontario (1995). to interviews
with a total of 1383 principal
grocery .shoppers,, researchers
discovered.three distinct types
of Ontario produce shoppers.
Here's why we buy:
Believers: These shoppers
represent 36 per •cent. of those
surveyed. They buy Ontario
produce because it's the freshest
produce available, and they're
prepared to pay more for its.
This segment breaki.. down.
into three groups: 'the tradition-
alists; "fresh" trendies and
healthy gourmets,
Traditionalists tend to' be
veals factors that
overthe ago: of 45, .eat a tot of
produce, enjoy meal preparation
and avoid ,convenience' prod-
ucts. •
"Fresh" trendies are urban
shoppers who like cooking and
registe. r the most visits to farm-
ers' markets- again;. freshness is
the draw. They are , most pre-
pared•to pay more for fresh, and
they aren't likely to be influ-
'enced' by specials.
Healthy gourmets are the old-
est group of shoppers. They
love cooking, are not into con-
venience and are actively cut-
ting down on unhealthy foods.
They are very .likely tocheck
specials.
Price -Driven Shoppers
These shoppers represent 33 ,
per cent of those • surveyed. For
them, price is the key purchas-
ing factor. They -buy Ontario
produce when its price beats
WAYNE . WILSON
Electric Motors
Sales. & Service..
• Rewinds' & Repairs — Power Tools
• P.O. Box $1.; Dungannon
Bus. 529...32d1
24 HOUR SERVICE
imported produce.
This segment breaks down
into two groups: the price -resis-
tant buyer andthe price -con-
scious buyer.
Those who are price -resistant
are completely unwilling to, pay
more for Ontario -grown pro-
duce. They're also un,villing to
Perm PrQgr '97 P.ag 31
hilluen.eeshoppers
els.
pay more for fresh.
The price -conscious shopper
is typicallya young consumer
with low average consumption
of produce. They pay, attention
to price but are also interested in
freshness, Convenience is a big
influence: precut vegetables are
a draw for them.
firltrtinZtairi
(►, X11+ti�itn_tii:
WE HAVE LOTS!
Seasoned and, green bard maple, ash wood siabs. Cut to,
stove•tengths:' Delivery available by the truck toads.
Call 524-7104 or 1-800-727.-.9171 (long distance)
Drop in or call
•Located 3 comers South of Goderich: - comer of
.Hwy. 21 & Union Road
Convenience shoppers
Theses'. shoppers represent 31
per cent of those, ;surveyed, and
are most likely toliTuy Ontario
produce when it is presented in
an "easy to prepare" context
they are primarily inotivated by
ease of preparation.
They break into two groups:
those who hate cooking, and the
"anythinggoes" group.
Those in the "hate cooking"
group always look for conve-
nience products and view 'ideal
preparation as a chore. Their
interest in produce? Fresh pre-
cut scores high with them:
The "anything goes" group ..
tend to be younger. consumers.
who love to cook, but are the
least careful of any group about
the foods they eat. They'll pay
more for Ontario produce, and
are particularly interested in
fresh, precut produce. •
RIDGE
s
NOUNCESi..‘,„
ece0 he retirement of Glenn Bridge, after 40 years of, service.
Allan Bridge would like to take ,this ,opportunity thank
his brother Glenn for his dedication as a partner, and coy -worker. Many
years of health and happiness to you and your wife Jean.
From the Staff &
Terrific Used Vehicles
1,996
+W NDSTAR
WAGON
V6, auto., overdrive, `
air, cruise; cass.,
white. i
1996
AEROSTAR:
"XLT" _
WAGON
All Wheel drive, .lots
Of good options.
`1995
WINDSTAR
WAGON
Copperin & out,
•
118000 km., 10 pac
CD system.'
$21 995 $20, 995 $18, 495
1994 .F150
PICKUP
Grey outside, ,
cloth inside,
6 cylinder, auto., air
70000 kin.•
$12,995.
1996•;.
AEROSTAR
"XLT"
WAGON
V6, auto., overdrive,
7 passenger, loaded
$19,995.
1995 `
WINDSTAR
. WAGON.;
Green outside,
green inside: Think
Spring. 33000 km.
*18,995
1995•
'AEROSTAR
"XLT" WAGON
All wheel drive,
36000 original km
'Say no more. •
15.995
198$ F150
PICKUP
Topline XLT model
teamed with 4wheel
drive, V8, auto., 75000
original km.
'$8,995
Hwy. #86.
mile east of
Wingham
Management
"1998
WINDSTAR VUAGt
24 month. plan ,$
'ee TJ For Details
":1997"
F150 PICKUP.
24 month plan $ 55
ee Denis For. Details . ■
ss7-aaso
Sales &
Leasing
Denis. Wood.
TJX Mehring
Allan Bridge
Allan Bridge would.like
e to announce :that effec•:;
tive ,imrnediately Scott
Bridge formerly Rerte
Manager'for 19 yrs., will
be taking on the duties
of parts' and Service
Manager.
Scott weitcomes:the
opportunity' to service
all. your parts & service..
. •needs:
9 ott Bridge
Allan Bridge would.
like to•announge •
Denis Wood as
Sales Manager.
Denis brings with
hit 21 years 'of
experience with
Ford Motor Co.
Ten of those years
as a. dealer
principle. Denis is --"I•Wood
looking forward: to
serving all past,•present &future
• customers of Bridge Motors and .:
invites you :to come in and get
acquainted.