HomeMy WebLinkAboutThe Lucknow Sentinel, 1997-03-19, Page 23�erriet site ,gives rural
sinesses increased visibility
byl.ndy Bader
wo friends and business.
partners, decided to meet
halfway in their quest "to
form a new business, and so far
things have been beneficial,
Teresa Dejong,: of RR 3
Monkton, and • 'Leanne
McConnell,: of'Markdale, are .
expanding their joint venture
.Now Vision with the addition of
an internet service -designed
specifically for agri-marketing.'
Now based. in Mount
Forest (geographically halfway
for both partners), has been -in
operation "for thepast three
• years, DeJong explained, and
began with their association in
the cattle industry, :Their interest
led to the publishing .of: Blonde
Advantage -magazine Torn -times
each year, a. publication .dealing
exclusively with the blonde-
d' Aquitaine breed of cattle. .
Although, the magazine's focus.
is the breed4itself, other. •cattle
breeds ;are integrated : in- it, 'and
has prped;to be successful, •
>;,;While dabbling _with•::the
- i magazine and other .catalogues.
sand newsletters specifically
with-the•eattle industry, the'pair
felt the creation of an Internet
site for rural Ontario's` small
businesses would be put to good
use in reaching their customers.
Through the funding support
of the CanAdapt program
(Agriculture Adaptation
Council),Ontario Rural Routes
was corn;
"It • just makes sense,"
�, a `wealth
of. things
to experience
in .Ontario'
McConnell said, referring to the
right time to provide a service
such as this. "There is -such:
wealth of •things to experience
in rural Ontario, The internet, is
an' excellent 'opportunity to
expose so many -more to this
area.'of tourism:" •
Rurala Routes '
(http://www/ruralroutes.com)
will feature businesses such' as
pick -your -owns, .riding: stables, ,
wineries, butcher shops,. fishing
'ponds, county. 'agr.i-tours,
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Christmas tree farms, farmers'
markets, rural artists, etc.
McConnell .etnphasizes ,the
fact that the purpose of the site
is to increase the visibility of
rural businesses that have tradi-
tionally relied on sign posts at
the farm gate. .
"W.e *now that farm.gate,
cottage industry and . a,grr.-
tourism businesses have a sig-
,nificant role in the economic
development of rural. Ontario,"
she said: ,"Rural .Routes is ati
internee service that supports
this development." ...
Rural Routes has been
"under construction"' since
January, .DeJong said, but they
hope to be .upand running fully
by the end of April
"Th.ere's- -an incredible
amount of interest in the inter -
net," she. says. "We hope to be a
part of it."
Both DeJong and McConnell
have no formai business train-
ing; "we just keep out ear to the.
ground,".says DeJong. .
_Even, the name Now Vision
keeps their' mission and focus
on -the future and what- it has to
offer; she added,.•
•
Farm Progress '97 -Page 7
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