HomeMy WebLinkAboutThe Citizen, 1987-12-02, Page 26PAGE 26. THE CITIZEN, WEDNESDAY, DECEMBER 2, 1987.
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How to smooth the holiday rush: take time for you
Every season has its treasures,
and winter brings special occa
sions for pleasant times and
thoughtful moments.
With gift-giving a big part of this
season, here are some ideas to ease
the load on your pocketbook while
keeping your calendar as free as
possible for the fun times to come.
•Plan - Write things down and
carry the list with you everywhere.
Each day, check your list, chart
your errands and co-ordinate trips
to avoid retracing steps. After the
holidays, don’t stop. Keep a
running list of gift ideas, and shop
too. By nextyearatthis time, you’ll
have part of your gift shopping
completed.
ful, but don’t let them overcome
the true meaning of the season.
•Be flexible Don’t forget what
friends are for. A hectic, busy day
may make you feel as if you can’t
handle interruptions. Be willing to
take the time and savor the real
value of people. Gifts are wonder-
•Take time for you - Feeling
fatigued? Try these ideas to pep
you up or wake you up. Take an
early morning walk; give yourself a
facial; keep a pitcher of juice or cold
water in the refrigerator and don’t
forgetto take vitamins daily. A
quick refresher: Spritz yourself
with cologne. Or lie back, put your
feet up and think of all the things
Ideas for less hectic shopping
If you are one of those people
who loves Christmas shopping but
hates department store crowds,
and if just the thought of piling into
an overloaded elevator with your
arms overloaded with packages
makes you cringe, then the advice
that is usually given is to shop way
ahead of time.
Butfor many, it just doesn’t feel
like Christmas unless they shop
during the true holiday season,
when shops are filled with garlands
and bows, and Santa seems to be
everywhere.
For those who want to enjoy
findingthose “justright” gifts
without losing their Christmas
spirit, the following shopping tips
will be helpful:
• Museum gift shops are a
wonderful place to find beautiful,
unusual gifts. Especially if you
visit the museum in the morning,
you’llfindbooksgalore, along with
everything from reproductions of
Egyptian jewelry, to scarves,
glassware, and beautiful prints of
some of your favorite works of art.
You’ll find all of this and more convenience of shopping without
without having to battle the crowds leaving the comfort of your own
that you’ll find in the department home,
store.
• Try hu nting for gifts in small local
shops, such as the pipe and tobacco
shop for dad, or the liquor store for
Uncle Harry.
The nearby lingerie store may
have the perfectfcsilk camisole for
mom and, for the gourmet cook on
your gift list, the housewares store
arou nd the corner will have al 1 sorts
of kitchen gadgets.
• While you are doing your day to
day shopping, you can pick up
small gifts as you go.
You’ll find perfume for grandma
at the drug store, and perhaps a
potted poinsettia at the grocery
store for your son’s teacher.
• Another alternative is to pur
chase your gifts through mail order
catalogues, where you’ll find
everythingfromclothing tobed
quilts to kitchen gadgets.
With some catalogues, you can
even order by phone - all you need
is a credit card and you’ll have the
you have done.
•Try these gift ideas - Tie kitchen
gadgets with a bow for a quick gift
or stocking stuffer. (Don’t forget
the old favorite - a wooden-handled
spatula!).
A pretty book (blank inside) with
pfen or colored markers will please
a poet friend.
Start a picture album for some
one (with their picture in it).
Kids love ugly rubber insects,
practical joke toys and educational
onestoo. Besuretolookfortoys
that are safe for the age of the child.
A see-through food container
filled with goodies will warm
anyone’s heart.
Give a teenager a portable utility
file with blank tape cassettes
inside. Or buy a cassette of music
you know they’ll like.
Consider the hobbies and inter
ests of those on your list... the
guitar player would love a gift
certificate at a music store. An
artist will appreciate one good
brush. The fanatical contest devo
tee? Collect sweepstakes entry
forms and wrap them up with
envelopes and stamps; add a
horseshoe paperweight for kicks.
Dried Indian corn with a bow
makes a simple and fun gift for kids
to present to grandmother and
granddad. Or give themabundleof
wheatandoatsforthebirds tied
with a big bow. This type of gift can
be tacked to a front door or mail
box, or hung from a tree.
People look for cards
that reflect values
We at Fincher’s are devoted to our customer’s needs. As a result we have
expanded our Goderich store to accommodate more for your shopping
pleasure. By adding convenience and better selection, we are able to
serve you ... our valued friends & customers.
/ FlSHER-PRICE TOYS & BOARD GAMES
(Tr-npl those already on epeelel)
TILLEY LEATHER WALLETS SS,
J / PLAYDOH SETS ✓ TIMEX WATCHE
PAINT BY NUMBER SETS
/ PLAYSKOOL TOYS s PLUSH TOYS
v JIGSAW PUZZLES / LEGO TOYS
EE / NERF TOYS / MODEL KITS
’ /CHILDREN’S BOOKS
Continued from page 25
mas activity last April.
Founded in Toronto in 1933,
Carlton Cards produces more than
110 million Christmas cards a year
along with gift wrap, ribbons,
bows, candles and decorations.
Instead of Santa’s elves, there are
nearly 1,000 employees to work in
three shifts a day to produce the
Christmas line.
“Our planning starts about 18
months in advance when we design
the line and the content. Christmas
really is a co-ordinated team effort
here,” explains Ms. Huard, whose
days include frequent trips to the
plant floor checking on the pro
gress of the products. Between
April and J une, Carlton’s five giant
presses are running continuously,
printing Christmas cards.
“ People are looking for cards
that reflect their values and
sentiments,’’ says Ms. Huard,
noting the trend towards more
diversified designs and messages
which reflect changing family
situations. Today, most boxed
cards contain one design that
captures the mood of the sender
rath r than an assortment of
different cards.
Many of the card designs are
insp ed by typical Canadian activ
ities or scenes. Carlton’s newly
created “Canadian Artist Series”
was established as part of the
com any’s ongoing commitment
to the future of Canadian art. It
features the work of eight Cana
dian artists; some like Glen Loates
and ’ ick Reid are well known while
othe s are more familiar to local art
circ! s. All the cards depict scenes
of Canadian winters geared to
strike a responsive chord with
consumers across the country.
“There’s a wealth of artistic
talent out there which we can draw
upon. We visit art galleries and
meet with art agents to track down
the work of up-and-coming local
artists. For our Canadian Artist
Series we either commission de
signs or transfer limited edition
prints onto greeting cards. The
cards give artists exposure to large
audiences and a chance to become
better know,’’ Ms. Huard ex
plains. According to Ms. Huard,
the other trend in Christmas cards
is a return to old-fashioned values.
“We’ve discovered that greeting
cards must reach out and touch or
trigger people’s memories and
emotions. In order to satisfyThose
needs, we developed a line called
Olde Fashioned Christmas which
highlights family-based activities
and celebrations.’’
Huard says Carlton’s research
shows that younger consumers
also value traditions, and that
despite age differences, certain
memories appear to be forever
associated with Christmas time.
Not surprisingly, these include
every child’s dream of catching
Santa delivering presents, the
sharing of the festive holiday with
friends and bringing home the
tree.
“We set all our Olde Fashioned
Christmas cards at the turn of the
century, a time when life was
simpler and the pleasures of the
season enjoyed to the fullest,’’ she
says. One can only wonder what Sir
Henry would make of it all.
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