HomeMy WebLinkAboutThe Citizen, 1987-04-15, Page 22PAGE 22. THE CITIZEN, WEDNESDAY, APRIL 15, 1987.
A lightweight car body that offers improved performance,
economy, corrosion resistance and recyclability has been developed
by Audi. The all-aluminum prototype weighs 300 lbs. less than steel,
with no sacrifice in safety or comfort.
Designated driver brochure, kit
available from Canadian Club
New aluminum auto body
offers many advantages
Imagine an automobile that
gives you better fuel economy and
hotter performance without sacri
ficing your safety or comfort. A car
that resists corrosion and helps
protect the environment by reduc
ing exhaust emissions. Imagine a
car that can be recycled into
material fora new automobile at
the end of its life, rather than
simply being dumped on one of the
many auto graveyards across the
countryside.
Sound too good to be true?
Definitely not, according to the
initial results of a project being
conducted by Audo AG,, the West
German manufacturerof highly
engineered automobiles, and
Aluminum Company of America
(Alcoa).
Convinced that smaller cars are
not the solution to consumer
demands for both improved fuel
economy and performance, they
initiated a program in 1982 to
develop a strong, lighter-weight
vehicle that reduced exhaust emis
sions, with no sacrifice in safety or
comfort.
The two companies recently
unveiled an all-aluminum proto
type of an Audi 5000, featuring a
structure and body panels weigh
ing nearly 300 pounds less than the
same automobile built of steel.
“We feel a great deal of urgency
about significantly improving both
performance and fuel economy in
vehicles that do not unnecessarily
pollute our environment,” accord
ing to Dr. Ferdinand Piech, vice
chairman of Audi's Management
Board. “We set out to design a car
that achieves these goals without
reducing the comfort, safety, or
functionality our customers have
come to expect from us. After
analyzing a wide range of mater
ials, we chose aluminum as
offering the benefits we were
looking for.”
In reporting on Alcoa’s role in
the project, President and Chief
Operating Officer Fred Fetterolf
said, “Aluminum’s strength, cor
rosion resistance, and weight-sav
ing capabilities are proven every
day in the airplanes we fly and the
trucks that travel our roads. These
factors, combined with the oppor
tunity for preserving our natural
resources and energy require
ments through recycling, make
aluminum an ideal material for
automotive structures.”
While both companies acknow
ledge that many issues, such as
process and assembly technology,
must still be resolved before a
production vehicle can be offered
to the public, this first public report
offered extremely positive results
to date. Neither company has set a
firm date for introduction on an
aluminum vehicle. Both firms will
continue technology development
for the project.
Hiram Walker Brands Limited
has taken the lead in trying to
discourage drinking and driving - a
situation that is putting Canadians
at risk.
“Alcohol-related problems hurt
us as an industry. We can’t stick
our heads in the sand and pretend
drinking-related accidents don’t
happen, so we have taken steps to
try to correct the situation,” Gabi
Laszlo said.
Mr. Laszlo, who is spokesperson
for Hiram Walker’s Canadian Club
DesignatedDriverand Respon
sible Host programs went on to
say, “The key to the success of the
program is that it is simple and
easy to implement, using readily
available inexpensive material.”
Laszlo said the program has
been accepted because it offers a
sensible alternative to drinking
and driving. One member of a
party in a bar, restaurant or tavern,
volunteers to drink only non-alco-
hol beverages and then assumes
the driving duties for the other
members ofthe party when they
leave.
In return, the designated driver
receives free drinks containing no
alcohol. For larger groups, it is
encouraged to designate two or
more drivers to assume the driving
duties.
Laszlo said to assist participat
ing establishments, complete kits
containing all materials including
brochures and designated driver
indentification badges are made
available for less than the cost of
the material alone. All other costs
are underwritten by Canadian
Club and Hiram Walker.
“It probably won’t cost licensed
establishments more than $50 a
year to participate in the program.
Though many establishments re
cognize the value of the program
and offer coupons for free meals,
t-shirts and hats as added incen
tives for the customer, the key to
the success of the program is the
wholehearted active support of the
waiters, bartenders and other
serving personnel, ” Laszlo added.
The Canadian Club Designated
Driver Program, the first national
program of its kind to be sponsored
by a beverage alcohol company,
deals in a realistic and practical
fashion with the growing concerns
of drinking and driving.
Since it was introduced to
licensed establishments across
Canada in May 1985, more than
1200, or five percent of all licensed
establishments in Canada, have
activelyparticipatedin the pro
gram.
Few wish to tamper with tradi
tion, and we accept the fact the
social drinking is here to stay.
What the law and a vast majority of
the public discourage, is the
mixing of that activity with driving
a motor vehicle.
Now Hiram Walker has launch
ed a new program. It is the
Canadian Club Responsible Host
Program.
Through that program, hosts
and hostesses are asked to take
special care in serving alcohol
beveragesat social gatherings.
They are asked to observe restraint
in the amount of alcohol per drink,
enlist designated drivers, ask
over-imbibers to give up their car
keys and go home by taxi, or invite
guests to stay overnight.
If you’d like to receive a
Canadian Club Designated Driver
Program Brochure, give Hiram
Walker a call at their toll free
number, 1-800-387-8807 or write to
The Canadian Club Designated
Driver Program, P.O. Box 747,
Station K, Toronto, Ontario. M4P
2X1.
Man-made oil stars in races
Assembled from heat-resisting
“ man made ” components that out
perform nature’s, high-tech en
gine oil helped racing drivers to
championships world-wide in
1986.
Drivers using nationally marke-
tedMobil 1, whichutilizestech-
nology going into the company’s
synthetic lubricants for jet planes,
space vehicles and other advanced
applications, tallied these achieve
ments:
Won three of the first five places
in the Indianapolis 500 and finish
ed first (Al Unser Jr.), second and
fourth in the Indy Car finale at
Miami; won the teams champion
ship in Formula One races in 16
countries on four continents; won
two of the four championships in
Sports Car Club of America’s U.S.
Endurance Cup series; won the
first seven places in driver cham
pionship standings in the top
Grand Sports Division of Interna
tional Motor Sports Association’s
Firestone Firehawk endurance
series.
ccials
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