HomeMy WebLinkAboutThe Wingham Advance-Times, 1952-10-29, Page 1091?"-c,'frigsWelfg,9.78,{48
YOU CAN DEPEND ON
WIleo kidneys fall to
ronme excess 360
and wastes, back,
tired feebug, disturbed rest oriel) Follow. Doti,d's
Kidney PiUs swat-t o te kiduoys to normal duty. You feel better—sleep better, work better.
bodd's up RuY drug store. You,cao depeud as Dodd u•
Answer; To roast soybeans, obeli,.
then boil in salted water about 3.5 min
etee. prat4 end. gpreed le a shallow
greased pan, Pet with better.: Beast
them in moderate oven of 350 -dee
MCP until brown or about gE)
PRESIDENT SPATES:
ADVERTISING PIPQATANT
Weekly newspaper advertising has
been one of the determining factors
in making Canadian consumers aware
-of the importance of buying "breed.
name" goods at the local market level,
J. P. Gledhill, president of the Pack-
aging Association of Canada told
members of the association in Tor-
onto last week,
TRENDS IN WORI01).
MEAT CONS'"~hjFTION
The Meat supply of most countries
in 1.951 elieWed. a slight increase over
195Q and in total it was about 4 per
cent above that of the period 1934-3$,
Despite the increase in ,supplies, the
overall per capita consumption in 1951
was little different from that of 1950,
but considerably less than in prewar
years in most countries, According to.
the United States Department of Agri-,
culture, increased population in all
countries, deAreased production in
Many European countries have been.
the major factors in retarding the.
per capita consumption of meat. With
population continuing to increase and
no immediate prospects of significant
increases in meat supplies, little im-
provement can be expected soon in
per capita meat consumption in most
countries of the world.
Among the heavy meat-eating coun-
tries are Uruguay with a per capita
consumption estimated in 1951 at 235
lbs;. New Zealand with 228 lbs; Argen-
tint with .225 lbs; and Australia with
219 lbs, The United States consumed.
an estimated 138 lbs, per person in
1951 and Canada 129 lbs. In the United
Kingdom—where meat is still rationed
—the consumption fell from the 1950
figure of 112 lbs to only 86 lbs. per
person in 1951. Other countries with
low meat consumption figures are Bel-
gium, France, West Gerinany and
South Africa, r.
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Most Important Possession
At least 80% of our knowledge conies to us through the
eyes. Yet we are more careless about ensight than t
any other possession. Many people have ilefeetiver
vision without even knowing it, Nothing is more
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examined once a year. Begin now.
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NOTICE
Ratepayers of the Town
of Wing-ham are hereby
reminded that the final
date for payment of
taxes for the year 1952
is Saturday, November
15th.
W. A. Galbraith,
Clerk-Treasurer
NIMM:81••••••,
I CHAS, DEYELL
IMPERIAL OIL
Ltd.
Farm Trade Agent
Phone 730
Wingham
MEMORIALS
We realize our obligation when
we fill your order for a Mem-
orial—and we provide only ma-
terials of unending serviceabil-
ity. Design and workmanship
are of the finest, and our prices
are most moderate.
CEMETERY LETTERING
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ALL MODERN EQUIPMENT
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%INGHAM
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MEMORIAL SHOP
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V \11
-"''rs-VV) •
t Year after year,
more people buy Chevrolets because—, •••
e
• • • the. lowest-priced 'tine in its
The very fact that more people are buying
Chevrolets than any other car proves that
Chevrolet does offer more value than any
other ear.
And the value's there for you to see.
In features like Body by Fisher — with
world famous Unisteel construction.
Jumbo-Drum Brakes — for safer,
smoother stops. Valve-in,Head Engine—
with the more efficient and economics)
design that's setting the industry trend.
Simpler, smoother Powerglide Automatic
Transm ission*. These are a few of the fine-
car features offered by Chevrolet in its
field . . . and yet Chevrolet is the lowest-
priced line in its field.
That's why we say there's no value
like Chevrolet value . . and that's why
buyer preference backs us up! Come in
and see exactly how much more Chevrolet
offers . and how much less you need
to pay.
ombination of Poweivilde atifenieiit transmission and
extra-powerful velve.lreilead engine optional on be luxe
models at extra cost.
A General \ttlotere Vlolrs
MORE PEOPLE BUY CHEVROLETS'
THAN ANY OTHER CAR!
THE wiNGHAm ADVANCE-TIMES
WEI)N.11SPAY, fICTQIIVR. 29tio, 10*- PAGE TEN
I Hello Homemakers! Fall with its
orange, bronze and russet coloring
and its crisp stimulating air makes
it necessary to cope with the most
ambitious appetites. Fortunately, the
garden produce is still in abundance,
especially the onions, sprouts, pump-
kin, squash and other vegetables that
add interest as well as a little more
of that "staying" quality,
Baked Onions
Skin medium sized onions. Pierce
the side of each with a darning needle
and boil the onions till tender. Drain
and core with an apple corer. Fill the
centres with a mixture of half crumbs
and half grated cheese. Season with
salt and paprika, Place in a baking
dish. Add a half inch of potato water
or soup, Cover and bake in an electric
oven of 375 degrees for about 30 min-
utes. Remove cover and bake another
five minutes.
Baked Eggplant
6 tomatoes
1,1 cup onion
el cup sweet pepper
tbsp. brown sugar
salt
paprika
1 eggplant, sliced
butter
Cut tomatoes in thick slices leaving
the skin on, Place the tomatoes in a
greased casserole. Sprinkle the mix-
ture of minced onion, green pepper,
brown sugar, salt and paprika over
them. In another pan place sliced egg-
plant dotted with butter. Bake in pre-
heated electric oven for 30 minutes.
Make toast. Serve a slice of eggplant
on a slice of toast topped with sliced
tomato.
Tomato-Corn-Cheese
1 green pepper
1 small onion
2 tbsps, butter
1 cup cooked tomatoes
cupe corn
2' tbsps. tapioca
'tsp. salt
N tsp. pepper
few grains cayenne
cups grated cheese
Seed and chop green pepper. Skin
and chop the onion. Melt the butter
and brown vegetables until brown.
Heat tomatoes and corn in double
boiler, then add peppers and onion
and remaining ingredients. Cook for
5 to 7 minutes. Serves 5.
Sguash-Pineapple Dessert
1 medium squash
brown sugar
salt
le. cup crushed pineapple
le cup sugar
1,3 cup orange juice
grated orange rind
butter
Cut squash and seed, Place pieces
in a covered colander and steam over
boiling water until nearly tender. Peel
squash and cut into lh inch cubes.
Place squash and pineapple in alter-
nate layers, sprinkling each layer
with sugar and salt. Add orange rind
and juice. Dot generously with butter
and bake in electric oven of 350 degs.
for 50 minutes.
Pumpkin. Pie
11/2 cups pumpkin
2 egg yolks
% cup brown sugar
1/.2 tsp, ginger
4.4 tsp. cinnamon
1% cups milk
le Pep ,Wealn,
2 theleS. rum
g egg -whitest beaten
Lime a 9-inch Or two 7-inch) pie
plate with pie dough. Prepare the
penipleill by cutting a medium sized
One in half; remove seeds and fibeee;
then bake shell side up in a pan placed
in a moderate oven until tender,
Mash pumpkia pulp. Add beaten egg
yolks, sugar, spices, milk, crepe, and,
1
rum or lemon juice. Fold in beaten
egg whites to which salt has been
added. Pour into shell, Bake in electric
oven 450 degrees for 15 minutes, then
reset temperature to 325 degrees and
continue baking 30 minutes.
TAKE. A TIP
1, Te prepare onions pour boiling
water over them and let stand for
twp minutes. Drain and . skin them
under cold water.
2. 'To French fry ()ramie, cut them
crosswise in quarterinch thick slices
Combine le cup of milk and le cup
water .and soak sliced onions in it
for 14 hour. Drain onions,e spread
them on absorbent paper and dredge
with flour, Season with salt and
paprika. Fry in deep fat at .360 dogs,
until brown. Keep turning them in
a 2 inch deep fat. 0
3. Green peppers may be skinned by
placing in a hot oven for 3 to 5
minutes.
4. Boiled sweet peppers may be serv-
ed as a vegetable if pepped up with
a .well seasoned sauce or a' can of
condensed celery soup.
THE QUESTION BOX
Timely queries from two men -are
published to-day, and may we thank
everyone for such keen interest in our
column.
Mr. R. /tasks: Can you make grape
jelly as readily from cultivated red
grapes m from the blue Concord?
Answer: Yes, both red or green cul-
tivated grapes will make jelly, jam or
spiced grape chutney. If the purple
colour is desired use half blue and' half
red grapes,
Mr. H. D. asks: Can we roast soy-
beans that are grown in our cornfield?
"The combined effects of weekly
_newspaper advertising and pleasingly
designed packages," he said, "have
been primarily responsible for the
broader distribution of Canadian-
manufactueed goods in this country."
.Commenting on what he termed "a
noticeable decline in personal sales-
manship at, the retail level, "Mr. Gled-
hill stated that manufacturers, re-tail-
ers and distributors have had to
counteract this trend by creating a
consumer interest in the , product
through newspaper advertising and by
packing the product in a container
tlfat will tell its own story and close
the sale."
"It is no longer sufficient," Mr.
Gledhill emphasized, "that a product
be of sound quality and value alone.
It must be properly advertised and
packaged to ensure the best results at
the retail level. The beneficial results
of advertising speak for themselves,"
he continued, "and the vital import-
ance of packaging in our present eco-'
nomic scheme may be found in the
fact that the Packaging Association
of Canada now represents at $65,000,-
000 industry employing over 100,000
people."
This merchandising tie-in between
newspaper advertising and packaging
is aA combination that has to a large
extent been responsible for the con-
tinued success of the brand name,"
Mr. Gledhill said,
cram
Wood, Gundy & Company
Limited
36 king Street West Toronto 1
Teleigtanel 1atte 4-4321
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