HomeMy WebLinkAboutThe Citizen, 1990-02-07, Page 24PAGE 24. THE CITIZEN, WEDNESDAY, FEBRUARY 7, 1990.
4H leaders launch new campaign to attract youths
BY USA BOONSTOPPEL
A new campaign designed to
attract the 250,000 people not
involved in 4-H was introduced to
the 4-H leaders and executive at
the Huron County 4-H Leader’s
Annual meeting held in the Huron-
view Auditorium on January 30,
which kicked off 75 years of 4-H
activity in Ontario.
“In 1990, marketing (of the 4-H
program) will be the push,’’ said
4H leaders
The new executive was chosen for the Huron 4-H Leader’s Association at their annual meeting on
January 30 at Huronview in Cl inton. The new executives are: (bottom row, left to right) Ken Ramsey,
Past President; Isobel Campbell, First Vice-President; Dave Townsend, President; Bevan Shapton,’
Second Vice-President. (Second row, left to right) Sandra Turner, Jenny Storer, Yvonne Knight^
Jo-Ann Campschroer and Joan Bergsma are directors. (Top row, left to right) Tom Hearm
representiatve for regional director and Don Alton, director.
Jack McGillivray, area representa
tive to the Ontario 4-H council.
“We here at this meeting have
been in 4-H and we automatically
know about it but a lot of people
think that it is just connected with
agriculture and animals that is just
not the case.”
Joan Bergsma, 1990 director on
the executive explained that the
campaign is a new 4-H awareness
program. “It’s geared to younger
people and to the people who are
not in 4-H now,” she said. Ms.
Bergsma along with Dave Town
send, 1990 president of the Lea
der’s association and Nick
Geleynse, Rural Organization Spe
cialist were instructed about the
new campaign at the 4-H Provincial
Leadership Conference in Toronto.
The main thrust of the campaign
will be information nights. Mr.
Townsend said “the plan is to get a
marketing committee organized
that will try to encourage leaders or
prominent people in the community
to hold these information nights.”
At these meetings, young people
not involved in 4-H will be invited
for an evening of fun and informa
tion. The youth would be able to
view a slide presentation from
OMAF about 4-H and a new
display about this organization.
As well, colourful posters depict
ing the merits of 4-H will be hung
on school walls and there are
special invitations which will be
used by the information night hosts
to invite youths.
The new slogan for this cam
paign is “4-H is 4U”. This new
logo has not replaced what we
know as the official 4H logo said
Mr. Geleynse who added that once
they have attracted people with the
colourful campaign material, they
will then be introduced to the
traditional logo.
The 1990 executive of the 4-H
leader’s association was elected at
the meeting as well. They are: Past
President, Ken Ramsey; President,
Dave Townsend; First Vice-Presi
dent, Isobel Campbell; Second
Vice-President, Bevan Shapton;
Secretary-Treasurer, Janet Web
ster; Agriculture Directors, Joan
Bergsma, Jenny Storer, Don Alton;
Lifeskill Directors, Yvonne Knight,
Jo-Ann Campschroer and Sandra
Turner.
Several changes were made to
the Huron County 4-H Leader’s
Constitution. The one that raised
the biggest debate was a proposal
to change the annual meeting to be
held during the last two months of
the calendar year from the consti
tution which stated the annual
meeting should be held by March
15. Several leaders voiced com
plaints such as that was a busy time
as many achievement nights were
held then and that it wasn’t fair
there should be an annual meeting
before the executive could finish all
its work. Barry Cleave motioned
that the annual meting be held
sometime during the first month of
the calendar year and it was
passed. The term of office for the
executive was also changed to run
from February first to January 31.
Other constitution changes in
cluded an amendment requiring 10
per cent of the voting members to
constitute a quorum at an annual or
general meeting while six members
of the executive would be required
to constiture a quorum at executive
meetings.
Mr. Geleynse and Jane Muegge
from OMAF released statistics on
the number of projects that were
done in each 4-H club. Lifeskill
clubs were far more popular re
vealed the statistics as Working
With Wool, Horticulture and Good
Foods Fast attracted 1049 youths
while the remaining 13 agriculture
related clubs attracted 437 youths.
However, 4-H numbers have
increased since 1988 as 787 mem
bers were enrolled in 4-H during
1989 compared to 667 members in
1988. The increase may be due in
part to the addition of 11-year-olds
into the program which is evident
in the average age of members
which was 13.2 in 1989 compared to
15.9 in 1988.
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