HomeMy WebLinkAboutThe Wingham Advance-Times, 1951-09-26, Page 21q,, 1 ,, 11,1111/111111 ...... u.0 ,mull.. 11.1111 ......... ..... 111111
REMINISCING
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FORTY YEARS AGO
Mr. T. E. Elliott has purchased
Jas. Slemin's store on Josephine St.,
and opened business in groceries and
confectionery.
Mr. and Mrs. Berge of Whitby are
visiting Mr. and Mrs. E. W. Orvis in
Turnberry.
Mr. John Mitchell of Bosman, Mon-
tana, is visiting at the home' of his
brother-in-law, Mr. A. J. Nicholls.
Mr. W. R. Yeo of Bluevale, visited
for a few days with his sister, Mrs.
T. E. Walker at Cooksville. Miss
Lillie Walker of Cooksville returned
with him for a visit.
Mr. Dan H. Martin of White-
church left for Guelph where he will
take a course in the Ontario Agricul-
tural College.
Salem Anniversary services will be
held on October 1st. Preacher will be
Rev. Hibbert of Gorrie. Speakers at
the fowl supper on October 2nd, will
be Rev's. Hibbert, McKelvey and Col-
lis.
Mrs. Wm. Holmes, Centre St., has
returned home after two weeks' visit
in Toronto, Hamilton, Brantford and
Dundas. • -
Mrs. Dinsley and Miss Norma left
for Detroit, where they,will reside, for
a few months.
* *
TWENTY-FIVE YEARS AGO
Mr. and Mrs. Geo. Walker and sons
of Whitechurch, and Mr. and Mrs.
Humphrey of St. Helens, spent the
week-end with relatives at Guelph
and Toronto.
Mr. and Mrs. Bert Taylor of East
Wawanosh were Goderich visitors on
Sunday.
Dr. J. A. Fox and Dr. D. McInnes
attended the meeting of the Drugless
Practitioners' Association in Toronto
at which Dr. Fox was elected a
director.
Miss Marjorie Gurney, Miss Gert-
rude Anderson, Messrs. Will Kew,
Archie Montgomery and Peter Scott
are attending Normal at Stratford.
Miss Mary Cosens has returned to
resume her studies in fourth year
work in medicine at Toronto Uni-
versity.
Miss Georgina Porter of Owen
Sound is visiting with her uncle
and aunt, Mr. and Mrs. A. E.
Porter, Centre St.
The Wingham Baptist Church held
Thanksgiving services on Sunday last,
services being conducted by Rev.
Glenn Wardell who will shortly leave
Wingham for another field.
Mr. H. C. MacLean, business man-
ager of Western Founudry is on a
trip to Detroit.
Silver Anniversary services will be
held in the Wingham United Church,
October 17th to 24th, Rev, Pearson
and Rev. Dr. W. R. McIntosh both of
London, will be guest speakers. Rally
Day sermons were preached last Sun-
day by the pastor, Rev, Mr. Bennett,
who was assisted by F. R. Howson,
S.S. Superintendent and E. J, Mitchell,
Assistant Superintendent.
At the nineteenth annual games
held by Wingham High School, the
senior Boys' Championship was won
by Duward Preston and the junior by
Harold Mitchell. Highest points in
senior girls' sports Were won by JessiO
Menzies, and in junior girls' by Nancy
Taylor,
Miss Doris Aitchison, Misses Hazel
and Eva Masters spent Sunday in
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TOUGH DAYS .FOR THE WATER BOY! WESTFIELD
Mr, and /qrs. Russel Co* and El-
eanor were London visitors last Sat-
urClaY Eleanor was receiving medi-
cal treatment at Victoria Hospital.
Mr, and Mrs. Jack Buchanan, Mrs.
Marvin McDowell, Mrs. Fred Cook
and Mrs. Frank Campbell were at
Byron on Thursday, where they vis-
ited a number of patients at the san-
itarium and presented 35 of ,the pa-
tients With Packages of fruit, cookies
and candles.
Mr, and Mrs, Wellington Good of
Auburn visited on Sunday with Mr.
and Mrs. Douglas Campbell.
Mr. and Mrs. Charles Seelth and
family and Mr. and Mrs. Ivan Wight-
man visited on Sunday with ,Mr. and
Mrs. George Wightman of Pine River.
Miss Vera Wilkins of Goderich spent
a feW days last week with her cou-
sin, Mrs, Norman McDowell.
Mr. and Mrs. Jack Bosman and
family, Mr. and Mrs, Duncan Mc-
Nichol and Phyllis, of Walton, vis-
ited on Sunday with Mr. and Mrs.
Maurice Bosnian.
Mr. and Mrs. John Gear and, child-
ren, of Kitchener, spent the week-
end with Mrs, J. L. McDowell and
Mr. Armond McBurney.
Mr. and Mrs. Gordon Smith and
children spent Sunday with Miss Ed-
na Smith of Kitchener.
Mr. and Mrs. Norman McDowell and
children and Miss Vera Wilkins vis-
ited on Sunday with Mr. and Mrs
Carl Deans of Guelph.
Mr. and Mrs. Howard Campbell,
Lois, Hugh and Harold visited on Sun-
day with Mrs. A. E. Johnston and
Mr. Morley Johnston, of Donnybrook.
Mr. and Mrs. James Boak and son
James, Miss Margaret Boak, of Crewe,
Miss Jessica Boak of Stratford and
Mr. Raymond Boak, of Toronto, vis-
ited on Sunday at the home of Mrs.
Fred Cook.
Mrs. Harold Sprung of Hullett, and
Pte. John Sprung and children, of
Camp Borden, visited on Saturday
at the home of Mr. and Mrs. Clar-
ence Cox.
Mr. and Mrs. Pharis Mathers and
Carolyn and Mrs. H. Mathers and
Miss Hattie Gallagher, of Lucknow,
visited on Sunday with Mr. and Mrs.
Earl Wightman.
Misses Maureen Knox and Lyle
Smith visited over the week-end with
Mr. and Mrs. W. A. Campbell.
Mrs. Robert Vint of Wingham and
Mr, and Mrs. Eugene Conely, of Luck-
now, visited on Sunday with Mr. and
Mrs. Arnold Vint.
A number of the Westfield people
attended the anniversary services at
Donnybrook and Belgrave on Sunday.
Mr. and Mrs. Walter Cook and ,Miss
,Mary, Tpnney. visited „.on Wednesday
'With Mrs. Jean Kechnie of Blyth.
Miss Tunney remained for a longer
visit.
Mrs. William Radford of Clinton is
spending a few days with Mr. and
Mrs. Douglas Campbell.
Miss Ruth Cook spent the week-end
with her sister, Miss Violet Cook, of
Goderich.
Mr. and Mrs. Mansel Cook and Paul
of Kinburn visited on Sunday with
Mr. and Mrs. Emerson Rodger.
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Bluevale with Miss Aiberta Shiells.
Mr. and Mrs. John Coling of Ripley
spent Sunday with Mr. Victor Haines
In Morris.
Mr. and Mrs. Fred Hyndman of
Gorrie spent a day recently with Mrs,
Forgie, Glenannan.
' *
FIFTEEN YEARS AGO
Messrs. Frank and Edwin King of
Culross, sons of Mr. Wm. King and
Mrs. Geo. King, respectively, have re-
ceived appointments with the Domin-
ion Department of Agriculture.
The Foundry Cubs, winners of the
Town League baseball, were on the
short end of an 11-4 score in Lucknow.
Among Jamestown residents attend-
ing London Fair were Mr. and Miss
Holt, Mr. and Mrs. Thos. Wilson, Mrs.
Payne and Gertrude, Mr. Mervyn
Grainger, Mr, and Mrs. Allan Mc-
Kercher and Miss, Laura Savage.
Belmore: Mrs. Joseph Hall is visit-
ing her granddaughter in Teeswater,
while Mrs. Mulvey is with Mrs. Dave
Eadie, Glenantran; Mr. and Mrs. Geo.
Herd spent Sunday with Mr. and Mrs.
R. Otte, Wingham.
Mrs. E. Hastie, Mr. Walker Hastie
and Miss Margaret Fleming, of To-
ronto, spent the week-end with Mr.
and Mrs. Kenneth Hastie in Gorrie.
Sunday guests at the same home were
Mr. and Mrs. Ira McLean and Mar-
ilyn of Brussels. ,
Mr. and Mrs. Lfis. Stevenson and
daughter Enna~. 'Mr,,, Arthur Mc-
Laughlin, all of Fordwich, were Sun-
day guests of Mr. and Mrs. N. T. Mc-
Laughlin in Wroxeter.
Salem: Mr. and Mrs. Matt, Spree/
and son, William, of Lucknow, and
Mr. and Mrs. Harry Merkley and son
Raymond of Wingham, spent Sunday
with Mr. and Mrs. Henry Merkley.
Mr. and Mrs. R. F. Garniss, Miss
Olive Scott and Mac Scott of Blue-
vale spent Sunday in Seaforth 'at the
home of J. Wesley Beattie.
Recent guests of Mr. and Mrs. John
Swan of St. Helens included Mr. and
Mrs. Robt. Deyell of Wingham and
Mr. and Mrs. Geo. Scott and family
of Langside.
Mr, Amos Cornelius has been shing-
ling the roof of his home in White-
church. Mr. Hugh Hulley of Stratford
spent the week-end there.
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THE WINGHAM.ApvANcE,v..r.ImEs. WEDNESDAY, scrr., 26th., 451 I,404 Two
INNIPMMY.0.2 16
CT.r. 310itqllutzt
Published. at Wingham,. Ontario,
Wenger Brothers, Publishers; W. Barr)" Wenger, Editor
Member Audit Bureau of Cireulation
Authorized as Second Class Mall Post Office Dept.
Subscription Rate — One rear $2.50, Six Months 31x5 in advance
U. ,S. A. 33.00 per year Foreign Rate 33.50 per year
Advertising Rates on application
PROTECTION FOR ADVERTISERS
The :Wingliam Advance-Times has frequently referr-
ed to its membership in the Audit Bureau of Circulations.,
but seldom has it paused to explain the interesting history
and importance of this association of 3,370 advertisers,
advertising agencies and publishers,
This Bureau, although not widely known to the gener-
al public, is recognized by authorities on the progress of
American business as haying played a major part in the
growth and success of modern merchandising.
Like many other things, A.B.C. was born out of neces-
sity at a time when publishers of newspapers and period-
icals had no generally accepted or standardized means of
telling advertisers about their circulation, There were no
standards fur circulation values.
Likewise, there was no standard method of accounting
for or auditing the circulation that publishers claimed
The honest publisher ‘N ht) LairaCil :"( Qui.) was at a distinct
disadvantage in meeting the claims of a competitor who
might claim Tz''.,0t..q but actually have only 25,000.
In addition to audited figures the advertisers began
to ask fur more information concerning circulations. Who
reads the publication? 1,V here does it go ? How much do
people pa v fur it ? The answers to these and other questions
of course, have an important bearing on the publication's
value to advertisers.
Recognizing the mutual need for dependable facts and
figures on circulation, a group of publishers and advertis-
ing- men in 1914 formed a co-operative association which
they called the Audit Bureau of Circulations. As a basis
for common understanding and trust, this group encourag-
ing participants to establish a definition for paid circula-
tion and to cre.ate a common set of circulation standards
for use in relations between the buyers and sellers of ad-
vertising.
The Bureau has a staff of experienced auditors who
make a periodic audit of the circulation records of each
publisher member. The reports which are based on these
audits are then available to advertisers so they can buy
space in newspapers and periodicals on the basis of defin-
ite standards and known values.
How has this assbciation contributed to the growth
of Canadian business? The Bureau has, for example
provided a method for manufacturers to invest advertising
money on the basis of facts, virtually eliminating the need
for speculation in buying advertising space. Consequently,
gdyertising has been more .eff ectiye, sales have increased,
production schedules were enlarged. Larger production
enables producers to operate at reduced unit costs, passing
the savings along to the consumer. Larger production also
provides more employment.
There is no place for waste or guesswork in modern
business. This applies to the purchase of advertising- as well
as it does to raw materials and,finished merchandise.
In the case of merchants and other local advertisers
it is just as important that they, too, use a definite meas-
ure of values when they buy advertising. They buy and sell
merchandise by well-known measures of weight, quality,
color, etc., and now A.B.C. has made it possible for thetn
to make. their investments in newspaper advertising by
means of equally accurate and verified information.
A co-operative and non-profit association, the Bureau
is an outstanding example of self-government in industry.
Its work is directly and. mutually beneficial to consumers,
merchants, national advertisers and publishers.
The Advance-Times welcomes any inquiry by adver-
tisers concerning its circulation. Its circulation facts are
made available to any interested advertiser through its
A.B.C. Audit Reports.
*
IMPROVE OUR ENTRANCES
It would be to our advantage to do some landscaping
on our southern entrance where Highway No. 4 enters
Wingham from 1 ,ondon. At present the bare appearance of
this entrance gives a very poor impression to visitors, trav-
ellers and residents alike.
Wingham is a very pretty town and front a distance
the trees and buildings create a very eye-pleasing effect
which is ruined by this naked approach from the south. We
would suggest that trees and shrubbery be planted along
the highway for a quarter of a mile or so. Also the erect-
ion of some sort of ornamental and practical guard rail is
vital. At present, on this stretch of road, there is some
danger of running over the side of„the high bank, especial-
ly to someone not familiar with the road.
A great deal of our traffic collies in over this road and
Tirst impressions are very important, particularly if some-
one is considering living here or doing business in our town.
The same could be said for the highway 86 eastern
entrance and the northern entrance over Highway No. 4.
There have been a great many accidents at the MciKenzie
bridge entrance to Wingham and it is time that this stftle-
tre was. replaced or altered.
There is a natural beauty about this country and. a
little assistance to nature will cover-up our man-made
structures and wouldn't be far amiss.
Perhaps one or both of the service clubs or some other
civic body would be interested in sponsoring this project.
There would be little expense involved in comparison to.
the results obtained and Wingham would certainly give a
more pleasing impression to both visitors and residents,
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ROOM LOT
SALE
Papers for Living Room, Dining Room,
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These papers are all reduced to clear
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