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The Brussels Post, 1977-12-07, Page 2The winter sun [Photo by Dave Robbj MIME LS ONTARIO WEDNESDAY, DEcmEtER, 7 ,, 1977' Serving Brussels and the surrounding community. Published each Wednesday afternoon at Brussels, Ontario. by McLean Bros. Publishers, Limited. Evelyn. Kennedy - Editor Dave Robb - Advertising 4000100 pot AN COmbi uN, le CNA *4. , PERs ASSOC 04' •r iirseApies COMP Member Canadian Community Newspaper Association. Ontario Weekly Newspaper. Association *CNA Subscriptions (in advance) Canada $8.00 a Year, Others $14.00 a Year, Single Copies 20 cents each. and Brussels Post An underserving `whipping boy' The Church.Councils are beginning to take a very strong stand on many of the social and economic ills of our country. We commend them for this as they speak for a great many people and this form of leadership is needed. A resolution from the Saskatchewan conference of the United Church of Canada to the 27th general council has taken a "no-holds-barred" approach to commercial advertising. It would lilke to do away with almost all of it. Behind the scenes By. Keith Roulston Winter seems different when you're young I guess I must be' getting old because I can never :remember dreading the coming of winter as much as I have this year. When I was younger I remember how I couldn't understand why people hated winter. Sure it wasn't all fun as it was when we were kids and winter meant skating and sliding down hills ,but it wasnt't an icy version of hell either. I don't know, maybe it was the' last two winters that did the trick. One bad winter can be depressing; two in a row is frightening and to listen to the prognosticators saying we're in for a third, is enough to send you to a mental institution or Jamaica, depending on which is within your financial reach. Perhaps the problem is that I've never felt so unprepared for winter before. Memory tends to recall only the pleasant things I know, but as I think back to winter as a kid, I remember that there was a lot of preparation NO once that was done, it was sit tight and wait for spring. Mother spent the late- summer and fall making jams, jellies and preserves to have food for winter. Father got the crops in (if he was lucky and the weather held) and brought the wood cut back at the bush up to the house where it was sawed on the buzz •saw and stacked in the wood shed. You made sure you had a good supply of flour and sugar in case of bad storms. You made sure you had feed in the• barn for the animals. Then you settled down to the daily routine Of doing chores, keeping warm around the big box stove and planning for spring. It wasn't really that simple of course. Doing the chores was a, large-sized task with all those animals in the barn producing all that manure to be hauled out and all needing water to be hauled to them and the feed to be •tugged out of the haymow, so matted it seemed you'd break the pitch fork before you got enough hay pulled out: But you didn't have to worry about putting antifreeze in the horse or putting snoWtires on the sleigh in those days, a major advantage over modern times. I think that's the most" wearying thing about winter preparations today. In the old days you had planning and hard work to get ready for winter: Today you hive planning and hard work and a heck of a lot of money to spend. If you're planning to travel in winter you have , to get the car repared. Antifreeze and snow tires and a tuneup to make sure the darned thing will start, on frosty -mornings. Even if you get the car in perfect running order you still, know that there will be many times you won't be able to get anywhere because the roads- aren't open or you know that sometime ditring the winter you're going to get into a situation where you may go into a slide or'miss a curve and end up with a crumpled hunk.of metal where once you had an expensive car.'01:, yoUll get stuck and have to pay money to, get-towedO, ut. And if you escape all this, there's still the depressing certain knowledge thaf-by .spring your car is going to be Several hundred dollars: closer to its death bed thanks, ,to:that: sneaky little enemy .called.rust. - The ot her big expense in Winter is trying to keep from freezing to death in :y out hohse. I reMernber h ating. piling ,wood in . I remember hating to wakeltp to a cold house in winter. But at least keeping warm was cheap, in fact usually free, just the cost of your own ertergy to cut and store the wood. But now there ire oil bills to play or hydro bills to gulp at and there's the constant internal debate when ymi feel chilled and are tempted. to jack up the thermostat a few degrees but wince at the thought' of the next heating bill. Now we're worried about storm windows and weather stripping and insulation: worried about how expensive it is -to install it, but worried too about how expensiVe it will be if we don't. We just can't afford winter yet because we're still paying for last winter. That's the nice thing about being a kid in winter., You don't have to worry about cars. You don't have to worry about heating bills. You • don't have to go out in winter except when you Want to. Y ou know that the worse the weather the more holidays you'll get from school. Winter isn't a time of worry kut a time of fun, of playing-,hocke,,y and Skating and skiing and snowitebilingi and tobogganing and an endless' cir de of good times. Isn't it too bad you have' to grow up? We cannot agree with many of the points brought out in the resolution. "Advertising encourages excess. The Canadian way of life , encouraged by advertising, results in our being the eternal suckers - Advertising and the media in Canada portray ajalse image of an affluent society that Is only really for the four percent of the top:'We ban hardly*Preterld that we have freedom of speech when so much of the revenue for our media comes from advertising." Advertising is often unfairly the whipping boy for the financial difficulties in which people find themselves. Yet there are so many other factors that have a direct bearing on this - over-buying, kepping up with the neighbours, the affluent society i4e have come to expect as our due in the western world, and credit buying. However, perhaps the greatest factor rarely cited is the lack of moral, ethical and work standards we have adopted today,. We do not think people are "eternal suckers". We think that many people are very shrewd shoppers. Realizing that adveritisng keeps prices down they do. a lot of comparative shopping through the media before going out to spend their dollars and it has been proven that advertising does keep prices down. Also , the Advertising Council has very rigid standards and keeps a close watch on false advertising. As for the inference that freedom of speech is influenced by advertising is an unwarranted slUr on the media. There have beeh 'dozens and dozens of, recorded cases where adveritising dollars have been refused on moral and ethical grounds by the media. Many advertisements are . informative and educational . Should these be banned? Or the church advertising that is actually selling their particular brand of religion? Freedom of speech is the right of all. (Meaford Express) More Arena plaque biographies DR. RUSSEL W. STEPHENS Dr. Stephens was born in Wiarton in 1897. He graduated from the University of TorOntO iri 1922. During the first world War he served as medical officer On board a destroyer from 1917-18. In 1924 he married Glenna Campbell from Elmwood vvhO was teaching in Toronto at that time. There are five children. He practiced in Elmwood, Chesley arid at Westminister Hospital in ' London before 'coining to Brussels hi 1949, and taking over Dr. Harper's practice. He lived in the former Leatheidale or Eitirchill home on the Cornet of William and Turnberry Sts. where his widow still resides. Dr, Stephens died in Dec: 1964: Re was Anglican in faith and i§ buried in the Wiarton Cemetery. HARVEY c. JoHNStoN Harvey Johnston was born on the first line of Morris Twp. He greW up op, the 16th Con of Grey, He Married Leila Lawson and there are &Air daughters. He farmed on What had been his father-in.laws farm, Lot 28 con 8 Morris, until he moved to Clinton to become the superintendent of the County Home "Hurotiview", He was a councillor and Reeve of Morris Twp, and Was Warden of Huron County in 1952. He was active in Church, fraternal and service club work. Harvey was a member of the United Church and is buried in 'the Brussels Cemetery.