HomeMy WebLinkAboutThe Brussels Post, 1977-03-03, Page 21011L$
flARIO
WEDNESDAY, MARCH 3, 1977
Serving Brussels and the surrounding community.
Published each Wednesday afternoon at Brussels, Ontario
by McLean Bros. Publishers, Limited.
Evelyn Kennedy - Editor Dave Robb - Advertising,
Member Canadian Community Newspaper Association and
Ontario Weekly Newspaper Association
CNIA
Subscriptions (in advance) Canada $8.00 a year. Others
$14.00 a year, Single Copies 20 cents each.
ABC
safAauswo
'OM
Brussels Post
Canadian content Amen,.
by "Karl Schtiessler
Made in Canada magazines are alive and well,
according to some information from Advertising
Age, reprinted in Content, the monthly national
news media magazine.
When the Federal government passed Bill C-58,
limiting tax deductions for adver tising to Canadian
publications, sceptics said that the law would change
advertising trends. It would just destroy Time's
Canadian edition and not make much difference at all
to the often shaky positions of Canadian magazines,.
the critics said.
No, the government said, allowing tax deductions
for advertising only in Canadian publiCations is
bound to strengthen our local magazine industry.
Time was so miffed by the decision that it closed
down Time Canada and dropped its small Canadian
section, which had been tacked on to the regular
American issue of Time.
Well, as many nationalistic Canadians who think it
is more important that we have a selection of healthy
magazines rooted in Canada than an opportunity to
read a few pages of Canadian news in Time every
week , predicted, the government was right and the
critics were wrong.
Ad revenue in Macleans, in the year ending July
1976 was up 29 per., cent over the year before. In
Homemaker's it was up 27 per cent and in Toronto
Life it was up a whopping 40 per cent. Reader's
Digest, an American publication that meets Bill
C-58'S Canadian content ruling suffered a 16 per cent
drop in advertising revenue.
Time magazine is still doing quite well in Canada,
thank you. Although their advertising revenue
dropped by 35.7 per cent, Time is , still making a
profit in Canada. "Think about that", Content sayS.
The birthrate for new Canadian magazines is up
and older Canadian magazines can feel more secure
about their futures, with an increasing share of
Canadian companies' advertising budgets.
Bill C-58 is a case of good legislation helping to
promote a strong Canadian identity. We the readers
can only benefit.
To the editor
Pig in the, sky
My aunt, Mrs. Ballantyne, is wondering if you care to print the
enclosed article in the Post. Rev. Fowler was a former Brussels
minister and the article was printed in The Presbyterian Record.
Aunt B. continues in fairly good health. Her interest in the
Brussels Post continues and she looks forward to me reading it
each week. Dorothy Cameron
Don Mills, Ont.
The excerpt from the Presbyterian Record follows:
On glancing through the November Record, I was astonisnea
to see the Rev. Louis H. Fowler, well versed in church doctrine,
history and government as he is, totally missing the point of one
of the questions submitted to him. Having sat on various
committees with Dr. Fowler and having battled with him in the
General Assembly, I cannot understand how he made Such a
slip.
Some Presbyterian wrote asking him why women, presumably
at church suppers always put the pie before the customer with
the point of the pie turned away from him - or her. Dr. FoWler
treated this as a non-theological question, but I feel that it has
deep significance. In fact I believe this whole matter should be
demythologized once and for
The fact is§ I believe, that the character and plating of pies at
church suppers reflect the type of preaching and teaching
received in the particular church. When I am presented with a
round mincemeat or butter tar, usually surmounted by whipped
cream or ice cream ; my immediate reaction is that the minister
must preach baseball sermons: no hits, no runs, no errors, i.e.
no point, When the pie is placed with the point tUrned toward the
person attoS.s the table, I cannot but conclude that the minister
(Continued On Page A)
Some families' idea o eating out is going
to McDonalds. For- one of those two
all-beef patties, special sauce, pickles,
onions on a sesame seed bun.
Now, that place may not have all the
class in the world, but it's got instant food,
clean washroomg and decent prices all
delivered in the comfort-cozy atmosphere
of fake rock walls and plastic barn beams.
It's not all that bad. McDonalds is
dependable. You can always rely on the
same decor, same menu, same prices. It 's
something like the people who want to go
to the same church no matter what city
they're visiting. -Sante ritual. Same hymn
books. Same sermons. At least there are no
surprises. You know what you're going to
get before you sit down. That's okay. Who
doesn't appreciate a comfortable pulpit
and a standard menu? In this world of
change it's nice to know you can, count on
the hymns and the hamburg you're going
to get.
Not that everyone appreciates a Big
Mac. One harvard nutritionist says there's
nothing at McDonalds that makes it
necessary to have teeth. Maybe at. Harvard
she's never tasted the McDonald's
cookies.They look like teething biscuits to
me. Or at least they're good to gnaw on.
But, of course, you can dunk them in your
-coffee, and soggy them up a bit. No teeth
needed there
But McDonalds aside. Let all those Big
Mac attacks rage on. There's another war
abrewing. This is counter attack on all
those fast food chains. And would you
believe the enemy? Banquet Foods, the
largest makers of prepared frozen food sold
in supermarkets, is waging a campaign in
the hearts and stomachs of every person in
North America. Banquet Food is teaming
up with the supermarkets to convince you
To the editor
The Olympic Gatries in Montreal are not
a y ear old and the after affects are lost in
the short passage of time. Several CBC
reporters are researching our current
efforts to establish a better representation
in the Commonwealth Games in Edmonton
in 1978 and the Olympiad XX11 in Moscow
in 1980.
They recall the largest crowd to view a
sporting event in Canada, 68,441 people
from 90 countries attended the glamorous
track and_ field events in Montreal:
Canada's hopes were carried by Greg J oy
in his silver in edal jump into the athlete of
the 1976 year . Reporters .now find Mr. Joy
down on earth, disappointed in the public
interest in his continued training due to
lack Offunds and general apathy regarding
future international competition.
One sport commentator stated we won
six bronze awards, five silver in edals and
zero gold standings.Re did say though
that we won a gold for excUseS. It is really
hard to understand why a country like East
Germany (pop. 17 million) could compete
With U.S.A. with more than ten times its
population in an incredible assault on
world records and Medals. It reached a
point in the Olympiad XXI Gaines When
the audience 'was Surprised at a new record
not being recorded.
Will Canada lear n from the Olympiad .?
We are a comparatively young country
that eating at -home is fun. It's in, It's the ,
thing to do. Don't bother to load up the car .
with gas and the kids and driveoff tc], the
wonderful world of fried chicken and
hamburgs. Stay at home. Eat with the
family . And if mom is pooped from the
day, that's where Banquet comes in. She
can dip into' her freezer and pull out a
ban 'quet style dinner. '
. This is serious warfare.
They
has
something to fight about. They know more
and more people are eating out.Ten years
ago people ate one out of every five meals
away from borne. Today its three meals. By
1980 it's going to be half of our meals away
from home .McDonalds alone has
surpasssed the army as the biggest
dispenser of meals in the United States.
The supermarkets are suffering too.
You'd think with all the prosperity and
population around, the supermarket sales
would be soaring. But it's not so. The
truth is the stores are selling only as much
food as theydid back in 1972.
But relax Banquet. I'll eat at home, any
day. But get 'up tight; Banquet. I donq
know if I want your pre-packaged,
pre;cooked and prepared dinner. I like my
food right from scratch. From the garden
when I can dig around and come up with
fresh, fresh, fresh.
So go spend Jur eight million dollars
this year. I'll settle for a lot less. All I
need is about eight dollars -- to sew my
own kind of germ warfare. I'm paging
through. the seed catalogue right now and
picking out all the vegetables I'm going to
grow.
You just wait, McDonald and Banquet.
This summer I can ruffle my lettuce and
flaunt my own potatoes right in front of
your place. I'll take my own home 'grown
and home "et" any day.
"N„
(pop. 25 million aprox.) with the snitable
environment to participate in the seasonal
activities. Unfortunately, we lack the
financial support so necessary to maintain
preliminary training and competition in
order to stand in our rightful place in the
sunshine of pride of our beautiful country.
Or will we be content to be a country of
momentar y concern? One answer could
be "its not if you win or lose, but how you
`play the game". Another retort could be
that we• have plenty of time to prepare...
where have I heard that before? Yet a third
response, "Why can't we get financial
assistance from our big Canadian
businesses like the"American corporations
are doing in the U.S.A. to digist their
athletes.
Perhaps we are, concerned to learn-sonrie
of our potential Olympic athletes ',are
leaving Canada to attend American
colleges. Lyn Davies from wales, our track
and field coach st ated: "Coming froni an
g
ropean background, I took things for
anted when I came to Canada. I've
found since it is more difficult to be an
athlete, in Canada than in Europe.
John B. /vIcCarroll,
Regional Director
Yoting Olympians
of Canada
Stratford.
It's difficult to be an athlete