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HomeMy WebLinkAboutThe Brussels Post, 1977-03-03, Page 21011L$ flARIO WEDNESDAY, MARCH 3, 1977 Serving Brussels and the surrounding community. Published each Wednesday afternoon at Brussels, Ontario by McLean Bros. Publishers, Limited. Evelyn Kennedy - Editor Dave Robb - Advertising, Member Canadian Community Newspaper Association and Ontario Weekly Newspaper Association CNIA Subscriptions (in advance) Canada $8.00 a year. Others $14.00 a year, Single Copies 20 cents each. ABC safAauswo 'OM Brussels Post Canadian content Amen,. by "Karl Schtiessler Made in Canada magazines are alive and well, according to some information from Advertising Age, reprinted in Content, the monthly national news media magazine. When the Federal government passed Bill C-58, limiting tax deductions for adver tising to Canadian publications, sceptics said that the law would change advertising trends. It would just destroy Time's Canadian edition and not make much difference at all to the often shaky positions of Canadian magazines,. the critics said. No, the government said, allowing tax deductions for advertising only in Canadian publiCations is bound to strengthen our local magazine industry. Time was so miffed by the decision that it closed down Time Canada and dropped its small Canadian section, which had been tacked on to the regular American issue of Time. Well, as many nationalistic Canadians who think it is more important that we have a selection of healthy magazines rooted in Canada than an opportunity to read a few pages of Canadian news in Time every week , predicted, the government was right and the critics were wrong. Ad revenue in Macleans, in the year ending July 1976 was up 29 per., cent over the year before. In Homemaker's it was up 27 per cent and in Toronto Life it was up a whopping 40 per cent. Reader's Digest, an American publication that meets Bill C-58'S Canadian content ruling suffered a 16 per cent drop in advertising revenue. Time magazine is still doing quite well in Canada, thank you. Although their advertising revenue dropped by 35.7 per cent, Time is , still making a profit in Canada. "Think about that", Content sayS. The birthrate for new Canadian magazines is up and older Canadian magazines can feel more secure about their futures, with an increasing share of Canadian companies' advertising budgets. Bill C-58 is a case of good legislation helping to promote a strong Canadian identity. We the readers can only benefit. To the editor Pig in the, sky My aunt, Mrs. Ballantyne, is wondering if you care to print the enclosed article in the Post. Rev. Fowler was a former Brussels minister and the article was printed in The Presbyterian Record. Aunt B. continues in fairly good health. Her interest in the Brussels Post continues and she looks forward to me reading it each week. Dorothy Cameron Don Mills, Ont. The excerpt from the Presbyterian Record follows: On glancing through the November Record, I was astonisnea to see the Rev. Louis H. Fowler, well versed in church doctrine, history and government as he is, totally missing the point of one of the questions submitted to him. Having sat on various committees with Dr. Fowler and having battled with him in the General Assembly, I cannot understand how he made Such a slip. Some Presbyterian wrote asking him why women, presumably at church suppers always put the pie before the customer with the point of the pie turned away from him - or her. Dr. FoWler treated this as a non-theological question, but I feel that it has deep significance. In fact I believe this whole matter should be demythologized once and for The fact is§ I believe, that the character and plating of pies at church suppers reflect the type of preaching and teaching received in the particular church. When I am presented with a round mincemeat or butter tar, usually surmounted by whipped cream or ice cream ; my immediate reaction is that the minister must preach baseball sermons: no hits, no runs, no errors, i.e. no point, When the pie is placed with the point tUrned toward the person attoS.s the table, I cannot but conclude that the minister (Continued On Page A) Some families' idea o eating out is going to McDonalds. For- one of those two all-beef patties, special sauce, pickles, onions on a sesame seed bun. Now, that place may not have all the class in the world, but it's got instant food, clean washroomg and decent prices all delivered in the comfort-cozy atmosphere of fake rock walls and plastic barn beams. It's not all that bad. McDonalds is dependable. You can always rely on the same decor, same menu, same prices. It 's something like the people who want to go to the same church no matter what city they're visiting. -Sante ritual. Same hymn books. Same sermons. At least there are no surprises. You know what you're going to get before you sit down. That's okay. Who doesn't appreciate a comfortable pulpit and a standard menu? In this world of change it's nice to know you can, count on the hymns and the hamburg you're going to get. Not that everyone appreciates a Big Mac. One harvard nutritionist says there's nothing at McDonalds that makes it necessary to have teeth. Maybe at. Harvard she's never tasted the McDonald's cookies.They look like teething biscuits to me. Or at least they're good to gnaw on. But, of course, you can dunk them in your -coffee, and soggy them up a bit. No teeth needed there But McDonalds aside. Let all those Big Mac attacks rage on. There's another war abrewing. This is counter attack on all those fast food chains. And would you believe the enemy? Banquet Foods, the largest makers of prepared frozen food sold in supermarkets, is waging a campaign in the hearts and stomachs of every person in North America. Banquet Food is teaming up with the supermarkets to convince you To the editor The Olympic Gatries in Montreal are not a y ear old and the after affects are lost in the short passage of time. Several CBC reporters are researching our current efforts to establish a better representation in the Commonwealth Games in Edmonton in 1978 and the Olympiad XX11 in Moscow in 1980. They recall the largest crowd to view a sporting event in Canada, 68,441 people from 90 countries attended the glamorous track and_ field events in Montreal: Canada's hopes were carried by Greg J oy in his silver in edal jump into the athlete of the 1976 year . Reporters .now find Mr. Joy down on earth, disappointed in the public interest in his continued training due to lack Offunds and general apathy regarding future international competition. One sport commentator stated we won six bronze awards, five silver in edals and zero gold standings.Re did say though that we won a gold for excUseS. It is really hard to understand why a country like East Germany (pop. 17 million) could compete With U.S.A. with more than ten times its population in an incredible assault on world records and Medals. It reached a point in the Olympiad XXI Gaines When the audience 'was Surprised at a new record not being recorded. Will Canada lear n from the Olympiad .? We are a comparatively young country that eating at -home is fun. It's in, It's the , thing to do. Don't bother to load up the car . with gas and the kids and driveoff tc], the wonderful world of fried chicken and hamburgs. Stay at home. Eat with the family . And if mom is pooped from the day, that's where Banquet comes in. She can dip into' her freezer and pull out a ban 'quet style dinner. ' . This is serious warfare. They has something to fight about. They know more and more people are eating out.Ten years ago people ate one out of every five meals away from borne. Today its three meals. By 1980 it's going to be half of our meals away from home .McDonalds alone has surpasssed the army as the biggest dispenser of meals in the United States. The supermarkets are suffering too. You'd think with all the prosperity and population around, the supermarket sales would be soaring. But it's not so. The truth is the stores are selling only as much food as theydid back in 1972. But relax Banquet. I'll eat at home, any day. But get 'up tight; Banquet. I donq know if I want your pre-packaged, pre;cooked and prepared dinner. I like my food right from scratch. From the garden when I can dig around and come up with fresh, fresh, fresh. So go spend Jur eight million dollars this year. I'll settle for a lot less. All I need is about eight dollars -- to sew my own kind of germ warfare. I'm paging through. the seed catalogue right now and picking out all the vegetables I'm going to grow. You just wait, McDonald and Banquet. This summer I can ruffle my lettuce and flaunt my own potatoes right in front of your place. I'll take my own home 'grown and home "et" any day. "N„ (pop. 25 million aprox.) with the snitable environment to participate in the seasonal activities. Unfortunately, we lack the financial support so necessary to maintain preliminary training and competition in order to stand in our rightful place in the sunshine of pride of our beautiful country. Or will we be content to be a country of momentar y concern? One answer could be "its not if you win or lose, but how you `play the game". Another retort could be that we• have plenty of time to prepare... where have I heard that before? Yet a third response, "Why can't we get financial assistance from our big Canadian businesses like the"American corporations are doing in the U.S.A. to digist their athletes. Perhaps we are, concerned to learn-sonrie of our potential Olympic athletes ',are leaving Canada to attend American colleges. Lyn Davies from wales, our track and field coach st ated: "Coming froni an g ropean background, I took things for anted when I came to Canada. I've found since it is more difficult to be an athlete, in Canada than in Europe. John B. /vIcCarroll, Regional Director Yoting Olympians of Canada Stratford. It's difficult to be an athlete