HomeMy WebLinkAboutThe Citizen, 1986-04-16, Page 20PAGE 20. THE CITIZEN, WEDNESDAY, APRIL 16, 1986.
Ontario Foods dazzle discriminating U.S consumers
With a whole world of cuisine at
their doorstep, New Yorkers
thought they had it all until their
tastebuds were tantalized by fine
Ontario foods during a recent
Macy's promotion.
Showing great enthusiasm,
large crowds of Americans turned
out to try and buy Ontario gourmet
foods during a 12 -day promotion at
nine stores of R. H. Macy and
Company across the U.S., includ-
ing New York.
"The promotion was a tremen-
dous success. It put Ontario
gourmet food on the map in some of
the toughest markets in the
world," says Agriuclture and Food
minister Jack Riddell. "It exceed-
ed all of the expectations of Macy's
executives as far as customer
volume and sales."
About $1 million in sales is
expected over the next year for
Canadian companies because of
the increased visibility and de-
mand created by the promotion.
Companies will work with the
ministry to take advantage of new
opportunities created by the pro-
motion. Other American retailers
and wholesalers are jumping on
the bandwagon and ordering
products from various Ontario
companies.
The 12 Ontario firms that took
part in the promotion at stores in
New York City, Long Island, White
Plains, Stamford, Albany, Dallas
and two locations in Houston,
Texas had sales of about $150,000.
Other Ontario products also sold
well during the promotion. Many
of the Ontario companies may be
able to establish a long-term
relationship with Macy's and other
American retailers.
American consumers were de-
lighted by such exceptional On-
tario products as preserves and
chutneys, wines and coolers,
gourmet dressings and sauces,
buttery shortbreads, mustards,
relishes, pates and fine processed
meats, gingerbread houses as well
as pure goat milk cheeses.
"The promotion increased the
awareness of Ontario products in a
number of vital American markets,
while also helping to develop a
better appreciation of the quality of
our products," he said.
To kick-off the promotion, the
ministry hosted a well -attended
reception in Ontario's Trillium
Room in New York on March 18.
Representatives of leading Ameri-
can news media as well as top
Continued on page 21
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Gas Furnace
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'954
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PLUMBING �'ELEC RIC
The Energy Connection
CHRIS MIDDLETON BARRY BUCHANAN
482-7201 Clinton 482-7374
Cliff's
Plumbing and Heating
LUCKNOW 528-391