HomeMy WebLinkAboutThe Brussels Post, 1975-11-26, Page 8• f::1•1:*.`
Weeklies are bpoming, Wingham publisher says
Read in 81 % of Huron Perth home
Weekly newspapers,
condemned to death by experts
with the advent of radio and
television, are enjoying successes
now that, they have never before ,
realized in their history,'
according to. Wingham publishers
Barry Wenger. Mr. Wenger
publisher of the Wingham
Advance-Times, told a Rotary
Club luncheon in Goderich last
week, that a recent survey of
accomplishments by weekly
newspapers in Huron and Perth
counties attributed to a boom in
the local press that established it
as a "vital link in the chain of
human inter-relationships
without which no nation can
progress."
"Experts consigned the weekly
' newspaper to the dung heap with
the advent of radio and tele-
vision," said Mr. Wenger. "The
funeral hasn't come about
however and the weekly is now
thriving as never before in its
history."
The Wingham publisher
referred to the findings of a
recent, independent survey done
on newspaper services in the two
counties by the audit Bureau of
Circulation in Canada. The survey
compared weekly and daily
newspaper coverage in Huron
and Perth and involved 26,470
households in the two counties
excluding the city of Stratford.
In the area ,surveyed, weekly
newspapers are read in 81
percent of the homes and dailies
in 50 percent. Of the homes -
surveyed 30 percent receive a
weekly newspaper alone- while
only 12 percent receive the daily
and no weekly.
Mr. Wenger pointed out that
the weekly newspaper is not
discarded as quickly as the daily.
He said that 54 percent of the
homes surveyed that received a
weekly, still had an issue on hand
six clais after it was published,
The popularity of weeklies has!
risen sharply over the past 10
years. During that time weekly
circulation revenue has increased
by 269 percent ,compared with a
daily newspaper increase on 78
percent, said the Wingham
publisher.
National advertising revenues
in weeklies has risen 197 percent
in the last decade and local
advertising has, risen 129 percent
compared with increases of 151 ,
percent national revenues and 11
percent local revenues in the daily
papers, reported Mi. Wenger.
The importance and enjoyment
readers place on their weekly
newspaper was made more
evident ,by the postal strike
according to, Mr Wenger.He said , •
that during the strike readers
have been forced to journey to
newspaper offices or newstands
to get the copy of the weekly
paper they usually receive in the
mail.
"Every week since the strike 95
percent of weekly readers have
called somewhere for their
paper," he said.
Mr. Wenger suggested that the
concentration of coverage by the
weekly on the community it
serves has prompted its
popularity. He said that daily
papers and electronic media
services cover huge areas
cannot devote the same efk
one community the weekly
"The weekly is the only
of detailed information
municipal government at 'a
level, announcements of gra
lions and, descriptions of
and .daughter's weddings,"
Mr. Wenger.
"The closene'ss of the w
preSs to the community it s
gives it the. knowledge of
wants and fears of the comm
that can't be understood b
larger daily or the elect
services," he suppec+...,
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116171-1E: BRUSSELS 'POST, NOVEMBER,* 1975