HomeMy WebLinkAboutThe Brussels Post, 1972-12-27, Page 8MR.
MERCHANT
Here are TEN solid facts
you should consider in planning
your ADVERTJSING
ESTABLISHED
1872
Brusselss
pot
BRUSSELS
ONTARIO
Married 50 years ??
Are you having a
90th birthday ??
We are anxious to carry a story with a
picture of your 50th wedding anniversary
and 'of your 90th birthday.
So that some arrangements can be
made we ask your co-operation in advising
us as far in advance as possible of such
events
While, other than in exceptional circum-
stances, we will not be able to use pictures
of wedding anniversaries of less' than 50
years, we do want a story of such anni-
versaries. Please forward details as soon
as the event is held.'
ESTABLISHED
Utz
•
BRUSSELS
ONTARIO
Phone. e874641 at the Post Publishing •
House
-
ll—,THE BRUSSELSPOST, DECEMBER 27, 1972
Minister outlines changes in.
farm.,assest regulations
Farmers with, assets pur-,
Phased prier to 1972-.are strongly
advised to continue with the
straight-line depredation.
,method for all assets presently
being depreciated by that method.
The basic reason for recom-
mending this course of action is
the following: When the diminish-
ing balance method (Part XI) is
being used, all depreciable items
are la'mped together in various
classes according to the maxi=
mum, rates of depreciation
allowed by the tax laws. If all
machines of a certain class are
sold, and if the returns' from
these machines are greater than
the undepreciated balance of that
class, the excess is considered
a capital recovery which is
taxable income for the year in
which it is received. Alternat-
ively, when an asset that has been
depreciated under Part XVII (the
straight-line method) is sold, the
returns from the sale of this
asset are tax free.
Non-Arms Length Transfer
of Machinery
If machinery is transferred
from father to son, it is trans-
ferred at fair market value. The
son would of course be using Part
XI method regardless of the
method used previously by father.
If the machinery is trans-
ferred from a father to a partner-
ship or corporation, it is trans-
ferred at the fair market value.
On many smaller farms this is
greater than book value. If the
father has been using Part XVII
there will be no recapture. If
he has been using Part XI, the
difference between book value
and fair market value will be
recapture of depreciation.
On some large farms where
machinery is used to cover many
acres, the, book value may be
higher than the fair market value.
If father has been using part XI
there would'be a "terminal loss"
to balance against income.
Should father continue owning
machinery that is now on
straight-line depreciation?
Maybe. When the time comes to
trade in the old machine, father
and son could both go to the
dealer. Father would receive an
allowance for his old machine.
Son would buy the machine for
the new price. This will allow
him to take capital cost allow-
ance on the full price. Father
could make a gift to son. It will
not be subject to gift tax unless
it goes over the $2,000 maxi-
mum gift exemption between indi-
viduals in any one year. •
BY J. J, HagartY
Ontario. Ministry of Agriculture
and Feed, Stratford,
Many farmers are coiur-
Xldering changes is ownership of
fartn assets, The new tax laws
and the resulting discussion.ave
encouraged PeOPle to ask
questions about their own Situa-
tion. One good thing about the
tax changes is that it encottrageS
us to think, plan and make some
decisions. Hopefully these plans
will benefit all members of the
family.
Separation of Principal
Residence and, One Acre of
Land
This has been recommended
by some when buildings are in-
cluded in a partnership and/or
corporation.
Some doubt has been cast on
the advisability of this technique.
(1) the zoning by-laws 'may
not allow it
(2) loaning agencies such as.
Farm Credit Corporation
may not allow it
(3) depreciation of the house
will not be taken as an
expense
(4) local taxes might be high-
er due to separate assess-
ments.
However, there may be cases
where houses should be kept out
of the corporation to take advan-
tage of capital gains exemptions
on principal residences. e.g.
Where 3 brothers live in separ-
ate homes that would otherwise
be owned by the corporation. The
brothers will then not have to
pay rent for the houses (which
is income to the corporation
and a non-deductible expense
personally).
Transfer of Depreciable
Assets
The new tax regulations dic-
tate that all depreciable assets
purchased after Decernber 31st,
1971 be depreciated using the
diminishing balance procedure
(Part :!CI), With the new Income
Tax Act, straight-line deprecia-
tion (Part XVII) is being phased
out. All depreciable assets which
were purchased prior to 1972
and are now being depreciated
under Part XVII (the straight-
line method), however, may be
left under the straight-line sys-
tem. Machinery and buildings
sold or rented to an individual,
partnership or corporation will
have to be depreciated on the
declining balance basis (Part XI).
Most of these assets are on
straight-line depreciation (Part
XVII) now,
1 This newspaper is an advertising medium that is WANT-
ED - it is sought after 'and paid for, and advertising in
it is not an intruder • in the home.
2 This 'newspaper's circulation is CONCENTRATED in
this trading area.
3 The newspaper provides PENETRATION in the prim-
ary market by reaching virtually every family or cus-
tomer in that market.
4 People read newspaper ads when they are ready to make
a decision and to act - WHEN THEY'RE READY TO
BUY.
The newspaper is convenient; it may be consulted at a
time most CONVENIENT to' every member of 'the fam-
ily.
6 People LIKE TO READ NEWSPAPER ADVERTISE-
MENTS - surveys show 85 per cent of the people want
their newspaper to contain advertising.
7 Every issue of every newspaper contains INFORMA-
TION AND PICTURES of interest to every member of
the family.
8 Newspaper reading is a habit and a part of peoples
routine.
9 The printed word is MORE RELIABLE THAN the
spoken word and rt cannot be refuted because it is easily
available for re-checking. More accurate information is
obtained by reading than by listening.
10 The newspaper is' ideal for comparison - items in a news-
paper may be easily compared with items in other news-
paper ads.
THE MOST EFFECTIVE AND MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH NEWSPAPER
ADVERTISING