HomeMy WebLinkAboutThe Brussels Post, 1959-09-17, Page 6He Makes Jingles
By The Bushel
BATBL,LIILT SUNDAE
In .Fart Wortit l3riciges.
In Vert Worth,. Lucille Brdiges
won the. title of "rouritaiooer of
'59" after she mixed a concoc,
tion of vanilla ice cream, Pecans.,
whipped cream, cherries, pretzels,
and a sugar cube soaked in legt,
on extract., set it afirei called it:
A "satellite sundae,"
Q. If a woman is wearing' a
corsage pinned to her coat, when
entering a restaurant, 'what does
sh e
A
do
-hlevittii'lanItsfaetrsthiet
ta ble?
1ier dress,
Shower of Roses
been. fine, But. no, it, was given
as. 9.n4 of the attractions of. form
ilfe for growing boys, What an
example on What was sup,
.Posed. 'to he. a .sort of educational
programme,
Well,• to see our garden this
year is to laugh, Such a congloin„
oration, The only plants ,that.
have really made progress, are .
those -that seeded themselves, So
we have citron among the
matoes, cucumbers at the edge
of the compost heap„ cosmos,
among the beans.. and burning
bush, coming through the Slats
of the board-walk. Most prom-
inent of all are the sunflowers
-self-sown variety Eve feet tall,
seed that I set out myself 12 to
18. inches 'high, with poor, miser,
able blooms. Like children' who
survive neglect, they are the stir-
vival of. the fittest, You. will no,
tice I said - "who survive".
With children and plants there
are many who don't, We can't
.depend on nature's law fOr
vival, If-we could only recognize.
the middle of the road ,it.migbt,
help, I remember hearing of one
spoilt , child of whom the doctor
said - ".Probably. all he needs is
.a little healthy neglect!"
Tollways
Increasing attractiveness of the
Illinois tollways ' to motorists
is evident, as the toll highway
conimissidn' moves rapidly to get
any remaining bugs 'out of the
system. A 'program •to end con-
fusion over directional signs is
reported 'to be 90- per cent com-
plete. The program includes in-
stallation of new signs, relp-
cation of others, arid 'addition of
information on some signs. . . .
A :great *Many Motorists are
discovering this summer, what
fine things tIke• Illinois tollways
are. Over -the July 4 Week end,
tollway ,revenues gave ,the sys-
tem a new high for the 'sixth
week end in a row, The tour-
day holiday period brought in,
a total of $255,459. . . .
With revenues increasing at a
faster rate• than 'the' commission
had anticipated, ,Illinois's toll
highway system is proving •its
worth, as 1 financial investment.
..:_Rockford (Ill.) Register-Re-
public.
On the stroke cor noon one
day last month, Mort 'Van, Brink
clasped a sheaf of sheet music
and bustled across Broadway
to a recording studio in the
Brill Building, cacophorrou4 ca-
pital 'of 'New 'York's 'Tin Pan
Alley. There, with four live
voices and three reels of taped'
orchestral music, he canned 33
singing commercials that would
be heard some day soon over
radio stations WLAP in Lex-
ington, Ky,, KSUE in Susan-
ville, Calif., WMAN in Mans-
field, Ohio, and WFST in Cari-
bou, Maine.
It's a dull weekday when Van
Brink, 'a fortyish veteran of
radio promotion and advertis-
ing, doesn't turn out at least
that many jingles. As president
and sole proprietor of the Jingle
Mill, Inc., he is well on his way
to becoming the Henry Ford of
the singing commercial.
Last year the Jingle Mill
made and sold more than 6,000
custom commercials. This year,
Van Brink already has orders
for more •than 6,000 from about
700 radio stations in every state
except Alaska and Wyoming. At
a price of $38 each, the jingles,
assure him of an annual gross
of more than $250,000.
How can Van Brink and his
Jingle „Mille do it 'at that price?
Van Brink operates what
amounts to a musical assembly
line. His three' staff composers,
when not penning rhymes
("Don't' let troubles bother y'Ciu;
Guardian -Loan will see you
through") to already written'
music, 'are turning out tunes
for "the Mill's library of more
'than 500 melodies: At five to
six-week intervals, Van Brink
,assembles a fifteen-piece orches-
tra and tapes the new music.
Each day, he records whatever
orders ("Do ' you want to lose
some weight? Want to feel
really great?") have accumu-
lated.
Radio stations can order the
jingles set to specific music,
Selected 'from sample reels. Or
they can leave' it to ,the Jingle
Mill's judgment, only choosing
a Van 'Brink 'musical ,category
- hip, soft shoe, high hat,
breezy and •light, Dixie,' ,blues,
rock and roll,. lush end.: slow;
weird, country, Latin, 'march.
"I tell you what's a kick," he
said. "It's when a station re-
ports that Sam's Drive-in said
the jingle ' - was great." Van
Brink walked, oil humming, a
melody (Soft shoe: "Need a
shirt cleaned, a suit pressed?
Morgan Cleaner Cleans t h e
best").
SMILING AT LIFE - The former Anne7Marie Rasmussen, of
Norway, and, her husband Steven Rockefeller, beam for their
wedding portrait. The couple are on their honeymoon• in the
U.S. She marries into a personal fortune twice that of the
richest• man,in her native country'.
* chiding Mentor to be avoided
* but as his best friend who is
6 trying to understand - and
* failing that, the loyal, helpmeet.
• who married him for worse as
* well as for better, This is not
* an easy course to follow when
6 you are so far from a sYmpa-
• thetie family to confide in
s But isn't it true that your
o husband must WANT to stay
o home before he will?
• Perhaps you
he,
disinclined
°' to talk to your minister or
* some trusted friend of your
• husband, If you are really
• desperate, you might present
* the facts to the local branch
• of the Family Relations As-
* sociation and ask their advice.
• It is deplorable that associa-
• tion with irresponsible charac-
* ters can change a man's habits
o to such a degree. I cannot be-
• Bove it will last long. When he
• does awaken, he will rernem-
• ber your patience and your
* faith, and love you all the
• more for it,
* *
"Dear Anne Hirst: My fiance
is in the Air Force in Europe, and
while he is away he thinks I
should date other friends. He
says that except for writing and
loving him, I am quite free. (I
always wrote him about the few
dates I do have.)
"I don't think I should be
wearing his ring, since I'm afraid
other people might think I am
two-timing him! of course they
don't know we have this under-
standing. But my mother thinks
I should •wear it,
"What do you say?
HAPPY GIRL"
* If you don't want to wear
• the ring, that is your own de-
* cision. Most girls wear theirs,
• proudly, and if any boy asks
• its meaning, they admit it.
* You are a bit confused in
• the definition of the word en-
* gagement. • It indicates you
• promise to marry;, it does not
• necessarily imply you must
• refuse• dates with other friends.
*Boys and girls can have, good
• times together without getting
• romantic, you know. Your
• fiance is broadminded enough
* to want you, to enjoy yourself
• during his absence, and it
o proves his faith in you.
* *
When any problem gets you
clown and you don't know where
to turn, write Anne Hirst about
it. She will employ her long
experience, her wisdom and her
sympathy toward guiding- you
through. Address her at Box 1,
123 Eighteenth St, New Toronto,
Ont.
"Dear Anne Hirst; Do you
think a married Man can dash
around with his single male
friends and gill stay true to his
wife? i am growing jealous and
suspicious because my husband
has started going with old col-
lege pal;• and be is drinking too
much. Often he isn't home till
midnight. Be is lying to me, and
when I question where he has
been he says it is none Of my
business. He was never rude to
me before, and I am sick over
the whole thing,
"We've been married seven
years, and have a little boy. Be
was always a loving husband and
father before this, I've remind-
ed him that single men haven't
the responsibilties he has, but
still he goes out with them. He
never takes me or the boy out
anywhere unless we ask him to,
and then he is truculent.
"My nerves are cracking, and
I can't stand this much longer. I
have no family to turn to, so I'
ask your advice. MRS. A.M."
• When a man starts going out
• without his wife, she usually
* suspects the worst. But the
* worst does not necessarily fol-
• low. Your husband is pro-
o bably true to you, but his
* association with these old
• friends can be only a tempor-
* ary rebellion, against his own
• responsibilities. He sees, them
• doing as they please, and sud-
• denly he decides to entqy the
o same freedom. So off he' goes,
4' drinking with them, absenting
• himself from home, and in
• general having himself . a fine
* time.
• Don't think I do not under-
* stand your shock and dismay.
* You are interested, however,
• in persuading him to return to
• his family, Instead of chiding
• him for his neglect, can yot;
• bring yourself to treat, him as
* you would an erring, child?
• Loving him as you do, try to
• trust him. Take it for granted
• there is nothing sinister' in his
• mind, that he is only,',asserting
* what he calls his rights as an
o individual, He is not 'entitled
• to them (which he knows) but•
* when you remind him of that
o it only goads him •to a declara-
* tion of, independence that
o leaves you speechless a n d
• heartsick.
• During his absences, you
• stand alone to maintain some
* Semblance of family life for
• your boy's sake, to protect him
• against the child's' questions,
• to remind him only of how
• much, you both miss him, If
* you can do this, it will remove
• his resentment toward you,
o and he will see you not as a
"Just dash• to the grocery
dear, and get a pound of Java."
Easy 'n' Breezy ,
PRINTED PATTERN
4753 sizes
12-20
40
ISSUE 38 -- 1959
Embossing and perforation of
its 'film 'plastic is..being con-
sidered by;orie 'manufacturer to
reduce .the hazard potential of
the plastic 'garment' bag.
FASHION HINT
. -
family were staying with Dee
and Art. Luckily Art was driv-
ing back from Peterborough and
overtook George on his tramp
along the road, Then Art had to"
drive Gebrgg baCk- to' Peterbor-
ough for new tires and rescue
George's car off the road. The
joys of summer driving! Oh well,
hot weather has its compensa-
tions too: I lost• five pounds dur-
ing the last heat. Now after two
cool days we are heading into
the high 80's again. For how. long
- who knows?
I wonder how many people
read the report on the recent
farm-accidents survey. You will
remember the "number of deaths
and serious injuries was quite
staggering. If only farm folk
wouldnt take such chances, espe-
cially where children are con-
cerned. Youngsters love to ride
with Daddy on the tractor. But
let the child make a sudden, un-
;expected movement, or his fa-
ther's attention be momentarily
diverted and tragedy can result.
Worse still is the folly of allow-
ing a young- boy to operate a
tractor alone. Last spring, if you
'remember, Jean Tweed was tele-
vising a series •of 'talks on farm
life, most of them good. But the
last pitcure showed her 13-year
old seri driving a tractor. Now
if this had been shown as one
thing that shouldn't be allow-
ed on a farm that would have
BLOOMING' HEART -- This heart,•
complete with arteries and,
veins, is a ctudlly a potato dit,
covered in the vegetable loin
Of Mrs, Be-ta Norberg of
-'tora
Canada-"Lady of the Snows"
-- ugh! Yes, there. was a time
when people dreaded Canadian
winters, myself among thein, but
now I have ,reached the point
of dreading Canadian. spm_mers.
One can defy the cold by using
storm windows, extra heating
and warm, clothing but one
hasn't much protection against
extreme heat - except by air-
conditioning, and that is some-
thing that few homeowners can
afford.. And we have come to
think we are living in a dust-
bowl.' Until last Friday there was
rain everywhere - east, west,
north and south but never over-
head, And then on Friday it
actually rained for several hours.
But I had to laugh. After
weeks of drought - or was it
eight - the rain came just as
I was taking a visitor to catch a
bus at Cooksville. Wouldn't you
know it?' My nephew Klemi was
here for a couple of days and he
certainly didn't appreciate our
heat after coming from a pleas-
ant holiday in Banff, returning
part way by boat. However, it
was music to my ears as we sat
in the car waiting for the bus
with the rain pelting down on
the roof and windows: It
wouldn't be so pleasant for
Klemi after he reached Toronto.
And have you discovered the
heat can play queer tricks with
all kinds of things: One day we
went up to Milton ,returning
hornrin the coo]'(?) of the even-
ing. Along the "Dundas Partner
said - "I don't believe our lights
are working." So pulled into a'
service station, Sure enough --
no headlights at all, high ordirn.
The service-man said there must
be something wrong other than
burnt-out •bull38 as it wasn't like-
ly both bulbs would go at the
same time. Well, after a bit Of
switching on and off everything
was all right. It was the switch
sticking midway between high
and dim, due to excessive moist-
ure. The same thing, has hap-
pened,to'rny brake lights several
times. The lights stay On after
the brake pedal has been re-
leased. Another time, atter haV,
frig the gas tank filled, 'the car
was sitting in the sun,• which
caused the gas to expand and
leak out around the cap. Partner
took care of that by syphoning
some of the gas into his lawn
tnewer.„
Nephew George had a much
worse experience. Driving from
North Bay in the heat of the
day he blew a tire., Changed to
the 'spare and 'then four Miles
from his destination the spare
tire also blew! lie`set out to walk
to' the cottage where his wife anti
Wings For Flight
If a kangaroo, say, or a frog,
or a 'Ilea, or any land-living, ani-
mal, is to lift its' body off the
ground at all and stay in the
air even for a very short time,
we know that it has to exert an
intense muscular effort to do so.
Then how can a bird rise so
easily from the ground and stay
in the air in flight for hours at
a time?
Flight depends on wings. A
wing, we might say, is a limb
whose movement through the air
produces forces that can counter-
act the 'downward pull of gray-
. ity, and can also drive the body
forwards through the air. It has
long been known that wings can
do these things, and from time
to time adventurous people have
tried to design mechanical wings
capable of lifting a man and car-
rying him along through the
air . .
Men tried for a long time,
by watching the birds, to learn
how a than could fly; to-day,
quite the opposite, we are try-
ing to understand the flight of
birds by applying principles
which have emerged during the
design of aeroplanes. The move-
ments of a 'bird's or an insect's
wings are extremely complicat-
ed, and it is easier to feel our
way into the very difficult prob,
lem of animal flight, by drawing
a distinction between two kinds
of flight - active flapping
flight; and.passive gliding, flight.
We can Start our' inquiry, then,
by comparing' the motion• of a
searing ecagle With that of a
"glider" aertiplene; both, the
wings are used as fixed and,,,:rigid
surfaces, and neither glider hot
eagle Uses an internal engine or
source of power.
From the very start of our
study we must realize that all
flight - Whether active or
ing - depth& oil forces Set up
between the wing and the tut,
rounding air, In a vacuum, an
aeroplane or a bird would fall to
the ground just as rapidly as a.
stone.. We mustalSo Understand
that the air only exerts a force
against the wing' When there 12
'Movement between then'
either by the Whig trioVirig
through the air or by the air
trieving Peat the wing, - From
"HOW AtihrialS Metre," by laitits.
Gray
*if tj tO -se w
at. for
kinniner',•clayl lovb.• the
square cut -neck; • breezy: motion
of the skirt as .you go'uirdni
Boosts to' garde», Work to vaca-
tieri.
Printed Pattern 4158i Misses'
812eguili, 14, 10, la; 20;. 40;Size
16 takes 4 Yards 130 inch:.
Printed directions on e a d It
pattern part. Eat*? accurate,
Send FORTY CENTS (404)
(stamps Carina be aecePted.
tad- Ogg note for safety) for
fihiS :pattern, 'Please print plain-,
Iy SIZE;
;pattern..
ADDItt88#
Stitt: NIT1413Elti
Send. order to ANNE
telt 1, 123 Eighteenth St., New'
1161'6410, Ont.
Easy elegance! Enrich a pair
of pillowcases or towels with
deep borders of cross-stitch.
Lavish, 7-inch floral borders
give linens a bridal-bower look.
Pattern 665: transfer one 61/4 x
20%-inch motif; two 5% x 13V4;
"Colour schemes; directions:
Send THIRTY- FIVE CENTS
(stamps cannot be accepted,
use postal note for safety) for
-this pattern' to Laura Wheeler.
Box 1, 123 'Eighteenth St.,,New
Toronto, Ont. Print plainly PAT-
TERN NUMBER, your NAME
and. ADDRESS.
Send for a copy At 1959 Laura
Wheeler Needlecraft B o o lc. It
has lovely designs to order: em-
broider y, crochet, knitting.
weaving, suilting, toys. In the
book, a special surprise to make
a little girl happy -- a cut-out
doll, clothes to colour. Send 25
cents for this book.
SALLY'S SALLIES
aiui g11Ill P.1.40011