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HomeMy WebLinkAboutThe Brussels Post, 1958-10-22, Page 3ee'...eieeeeaa, 4 eses z esteeses sire • 1 How sensitive the industry- it; on these matters comes 1 through sharpest in t e tin- e consciouSly words of an antibiotic' company spokes- man: "Look titer OS We're ,trot'iri business , for our health," Anotheie calmer . executive, contineritibg on" dtit patsy's $,100,000 expenditure for a. pharmaceutical display at a itediedi tabciatiert theetifig:'e Put it this Way! "Nobody criticizes Geherel , Motors for its spectacular tea- " t Piling moteraina: Adele. So *liy ehotild We be the object" Of public 'theta' are plenty of answers t to his question. 'But even the industry'sseYerest aides, ad- snit the &it 0;1,6016 hie, Made eierittibUtlititee*id lititiWiddetee health' and life iteeededS Apple ,pie, considered a real Canadian dish, is made ire many ways. Different spices ,are used by different cooks; tapioca for thickening, the addition of rais- ins, different crusts,,etc., make the variety almost enless. What may be considered, a basic recipe for this pie follows: Apple Pie Pastry for 2 crust 8-inch pie 3/4 cup sugar IA teaspoon cinnamon ye teaspoon salt tablespoons flour 211r cups peeled,, sliced apples 1 tablespoon lemon juice 1 teaspoon grated lemon rind (optional) 2 tablespoons butter Combine sugar, cinnamon, salt and flour. Line pie pan with pastry; arrange sliced apples in layers, sprinkling sugar-cinna- mon mixture over each layer. Sprinkle with lemon juice and • By WARD CANNEL N.E.A. Staff Corresponant NEW YORK -,-- (NEA) — The price you'll pay in the future for ethical drugs — those life-saving, expensive po- tions your doctor prescribes— will be at stake at a govern- ment hearing next month. Beginning Oct: 1, the U.Se Federal Trade Cominission have been listening to six ethical drug producers answer the commission's charges that they fixed the price of certain antibiotics. Also at stake, is the ' whole marketing and promotion structure of a' two-billion-dol- lar, vital industry. And if the industry talks, it will be a wel- come sound to many doctors: druggists and consumers whose pressure and anger' has note been strong enough to break the silence barrier., A reporter wandering among the drug makers with the ques- tion "why" is in for a difficult time. The industry would pre- fer not to talk about: Why five firms sell precisely, the same antibiotic under five different trade names. Why the same situation exists among six firms and she identical steroids — corn- pounds Used to treat allergies, arthritis, etc. Exactly' how much does it cost to promote eat h trade name. How much to get -a li- cense to make or sell a drug another company has d is- covered, Who pays this ptomotion cost. Arid why competitive drugs seem to cost exactly the same in any one drug store. TV SOECTAOLAR •••• It's no western drama' or murder mystery that is showindeeP on the screen in upper left. What is being watched ,is dmedical break-through. A newly developed X-ray machine for the first time allows an entire internal organ to be viewed as it functions, in this case cc heart. Technician Bob House and a model, Erma BOwersock, demonstrate the machine. 5 2FABLE rum • '• auo Anclzews. What Makes Drugs So Expensive? Tranquilizer Milton, for ex- Ample, was discovered and Mare eeketed by Wallace LebeirtitOries a smaller firth, Some time later Wallace began to sell the tranquilizingpowder to Wyeth, who statriped its own pills under the name Of t quariii, Today, otzaml is outselling Miltown. Today, a reputable doctor says: "1 prescribe Equanil because it teeitit• to; have fewer side effects than Mileiteti." Arid today, a' ditggiat eotti- Plains that he haS had t0 hilt prescription drug inventory' tddMii, different doctors tribe diffetent teade-fieniee of are dings sold by tederlie, ,dot with butter. Cut slits in rolled dough for top crust. Place on pie; fold edges under bottom crust. Seal well and flute. Brush crust with top milk or egg white and sprinkle with sugar, if de- sired. Bake at 425°F. 30-35 min- utes. Serve with cheese. * I * "Pliny, in Italy in the first century, A.D., described 10 kinds of cherries. . He also referred to the cherry as having been taken to Britain. Another Roman, Marcus Terentius. Varro, in his book on farming, written about 50 BC., discussed grafting of cherries, and by implication in- dicated that neither cherry cul- ture nor grafting were new when lie wrote," says the Geographic. Cherry Meringue Pudding 2 cups canned dark sweet cher- ries 1 cup cherry syrup 3 tablespoons flour and money grants. "T r u e," a doctor agieect, "but of all the marvels of mo- dern pharmaceutical science, one of the greatest is the abil- ity to devise trade names." What magic, what wonder, what power lie in names like Achromycin, Tetracin, Tetrex, Panmycin, Steclin. And what competition. For firm said. "We want to keep cur name before the doctors, so we want a complete line of pharmaceuticals." It is the company-name selling that leads to trade-name COM= petition. Consequently, the dis- coverer of a drug May not lead the sales. charge Of sales of a mammoth the -same drug. Within the tremendous cost of promoting competitive- drugs is a. relentless barrage of peesonal defies direct brochures, thee gazane advertisements, s reprints', samples, -gift subscriptions and books all aimed et the pres- cribing Phyeician. 'There are about 130,000 doe- tors in this country. Each dee-, tar gets at leaet 23 piece's of drug Preinotion literature" each da And in addition, the . drug CoMpaniet serid,an eines of 10e- 090 trained detail Men otit each day to epeek 'weone* With the doctors. Pet theta all together--dingo Bristol, 'Upjohn and Squibb pharmaceutical companies. The same story is true for the sterioide: Deltra, Deltasone, Metacorten a n d Peracort and their packagers. It is also true of the popular tranquilizers: Miltown and Equanil. And true of many other families of the drugs you buy. Each year about 100 new drugs are pet en the Melt tinder approximately 406 ilerq trade names. Why? Because it is a profit- able business to sell drugs — evert if you have to buy the right to sell them from their discoverers, drug company spokesmen say. "We're like any other busi- ness," the vice-president in 1 cup cake flour 3 teaePeorke baking Pewsler teaePeen salt 2 tablespoons sugar 3 tablespoons shortening 1 egg, separated a iableSPeelte milk g tableePOOAS sngar Combine cherries, syrup and the a tablespoons nnur in sauce- pan and place over low heat. Stir occasionally as it thickens, Sift together cake flour, baking powder, salt and 2 tablesppons sugar, Cut in shortening. Corn- blne egg Yell; and Milk and add• to first mixture. Place dough in bottom of an 8-inch baking dish. Add heated cherries and juice, Bake at 425°F, for 30 minutes, Beat egg white and gradually beat in 2 tablespoons sugar. Be' move pudding from oven and place meringue on top. Return to oven to lightly brown mer- ingue (about 5 minutes). Serve warm. * * Sweet-glazed Bartlett pears make a dramatic appearance at the table in 'the following big, puffy souffle, It's probably the easiest souffle you'll ever hope to make. A few chocolate shav- ings and a creamy marmalade sauce complete this poached pear dish, Marmalade Souffle with f'resh Pears Orange Poached Pears: Halve and corse 4 fresh good- sized Bartlett pears. Cook gent- ly in 1 cup orange juice; 2/2 cup sugar, and the juice' of 1 lemon. Whenpears are barely tender, remove from heat. Remove fruit from pan, pour juice over it and chill for 1-2 hour. Marmalade Souffle: Beat 3 egg whites until stiff but not dry; gradually add 3 tablespoons granulated sugar and 3 tablespoons orange marmalade. Fold in Ya teaspoon orange ex- tract, a pinch of salt, and ee cup finely chcspped almonds. Pour mixture into top of buttered double boiler. Place over gently simmering water and cook, cov- ered, for 1 hour. Turn out on warm plate; surround with pears and serve with the following sauce. Orange Sauce: Beat 4 egg yolks slightly; add 1 cup orange juice (use juice in which, pears were simmered) and 2 tablespoons orange marmalade. Mix 1 tablespoons flour with 1 cup sugar and add to egg mix- ture. Cook, stirring constantly, until thick and smooth. Allow to cool before folding in lie cup heavy cream, whipped. Makes 8 servings. aitn l'aik 4iught Murder Oang One of the strangest cases of ime detection on record was tparked off by a savage village warder in Bengal. A well-10- en villager had been stabbed And beaten over the head His wife claimed that the killers had looted their home, stolen her jewellery, and threatened tier life, toe., Police Superitttendent. E, C. onidsbe ry investigations were unavailing, for the whole village seemed to be scared into silence. But a0c11CiSbUry, a resource. ful officer, had enlisted a num- ber of Indians, as detectives. One of these, Kali. Pass, was a low-caste Bengali and former associate of thieves and deceits 'Skilled at disguising himself, he joined gangs, learned their plans, helped the police to set traps and often secured evidence to convict criminals., Dass agreed to go and live in the village disguised as a fakir, a holy man. Gouldsbuay would withdraw the police and an- nounce that the inquiry into the enurder 'vas closed, to put the villagers off their guard. One night the old blacksmith who "aqtfeeede the poor "holy,' man"teenporary lodging told him' that a deaf-and-dumb mid- get was joining them. He'd. been living 'in eahe murdered man's household as a kind of pet be- muse the man had been sorry for him, but the widow had now turned hiM away. "It is a pity he has not the use of his tongue," said the blacksmith, "for he was in the house the night of the killing " When the midget arrived next day, Pass at once recognized him, The little man with the grotesque face and odd shape recognized Pass, too, despite his disguise. He bounded up and down, making muffled animal noises in his throat and strange motions with his hands. Years earlier, Dass has joined a troupe of strolling musicians and mummers. One of them was the midget. A strange friendship had developed be- tween them, and Dass had taught him a simple sign-lan- guage by which they could com- municate. Prompted by Dass, he used it now to tell what had happened on the night of the murder. He slept in a small room linked with that of the husband and wife by a narrow passage, 'A cold wind that night made him quit his room and curl up under some sacks in the passage. Wakened by the sound of the wife rising from the bed, he saw her, by the dim light which was always kept burning, go to the main door and let in four men: one was her secret lover, the others his brothers, 'aft tain,* the sons of an important vil- lager. The lover carried a short dag- ger, one of the others a heavy club. They stole 'towards the sleeping husbands one thrust a cloth over his reputh, another grabbed his arms, then the arm- ed couple killed him. After- wards, they broke open a chest to fool sthe police with a„, fake robbery. eee, When they'd gone, ;the wife hid her jewellery Wee hole'dug in the floes.; then ran out of the house screaming, enrdet: -Seeps , „ ed by what he'd seen, realizing • that he. could be ibsesdanger,etlie midget slipped back to his owri room, and was there, feigning sleep; When roused by the vil- e 11Qm1t0;311, Later he'd been kept in a cell by the police, whom be feared been use lxe couldn't communicate with them. When he was released the widow would not have him back, Dass promptly reported to his chief, The Widow and the four brothers were arrested and the widow confessed, tit the sub- sequent court proceedings', Dees acted ee interpreter of the deaf- mute's evidence, On it, the four brothers were found guilty and hanged, This the strangest case in Leonard Gribble's "Great De- .vctive Exploits," a well - writ- ten record of ceime-detection in many countries. Strange, too, was the case of John a Birchen, former scholar of Beesenese Collk ge, Oxford, who advertised in several London newspapers, giving a St. James's club ad- dress: "Canada University man hav- ing farm wishes to meet gentle- man's eon to live with him and learn the business, with view to partnership; must invest £500 to extend stock; board, lodging, and five. per cent, interest till partneiehip areanged." ,Two young men, named Pelly and F. C. Benwell, responded and paid the £500. Bichall, who had no Canadian farm, went to all the trouble and ex- pense of escorting them to New York, accompanied by his wife, who . knew,:,absolutely nothing of his foul scheme. When the four arrived Buffalo, he announc- ed that he was leaving with Benwell for a few days, to trans- act some private business and asked Pelly to look after Mrs. Birchall. He returned alone, explain- ing that Benwell, impatient to get to the farm, had gone there, and they would join him. Mean- while, he would like to see Nia- gara by moonlight. Pelly could come, too. Pelly was frankly nervous; scrambling along perilous ledges by the Falls, As he ap- proached the edge of the chasm, Birchall, taunting him, came up close behind. At that -moment, a stranger appeared along the ledge and. Pelly caught a strange, frightening' look on Birchall's face. He quickly recovered himself, they retraced their steps, and on the way back had to cross a narrow bridge over a torrent. They were almost across when Birchall appeared to slip, stum- bled sideways into Pelly, and threw him off balance. "I still don't know how I stop- ped myself from going over,". he later told Supt. Murray, chief of the Ontario C,I.D "But I knew then Birchall had been prepared to murder me — twice!" Deciding to write off the £500, he left for Montreal the next day while Birchall was away from the Buffalo hotel. There he read that a man's .body had been found at Blen- heim Swamp, near Princeton, Ontario. He had been shot twice through the back of the head, left with nothing 'that could w establish his identify. Pelly thereupon decided to con- tact Supt. Murray, who had taken charge of the case, It was eventually proved that 13irchall had taken. Be/swell there, on the pretext of showing him the farm and murdered him. He knew the district, hav- ing once"; visited it while posing as "Loice Somerset, " and had planned to kill two men for a paltry Eipoo, less the expenses of the trip! Britain. Stews Over Bea Housewives here /nay c,11 hum, "Oh, the roast beef of old Ergland," as they stand over simmering stewpots this week- end, The stewpot,' the pressure cooker, and the frying pan are working overtime, but the oven is cold and empty, Housewives are refusing to pay the soaring prices for beef in butcher shops. The price of,,, eeleett ,",roasting beef, or fillet steak, usually a dollar a pound, suddenly rocketed to a dollar fifty or more this week, House. wives — egged on by press eloe gars like "boycott the beef, re-. jest the rump, shun the silver- side"—are buying cheaper cuts. Britons are told they must eat more lamb, mutton, pork, or chicken. Butchers (with one notable exception) say that for weeks- they have been cushioning a rise in wholesale prices. Th7,. exception is the chairman of a chain of London provision stores who has met the challenge not with price rises—but with re- duction of a few pence per pound.' He declares that British house- wives will not pay 10 shillings or 12 shillings a pound for beef. The reason for the price rise seems to be twofold. At the time of an unofficial strike at Smith- field, London meat market, earlie er —this year when imports of beef were held up, home-pro- duced beef, which normally would have been reaching the market now, was used up. Sec- ondly, in the past two months there has been a sharp drop in imports of beef from Argentina., Britain's chief overseas supplier. Argentina is not producing enough to fill its own dinner TRULY A LURE — Swinging aloft on on eight -foot fish hook, shapely Mary Ann Webb, Queen of the 10th annual Mi- ami Beach Summer Fishing Tournament, is a pretty sight to see. Naturally, with Mary Ann as' bait, fishermen were flock- ing to the area. Plates, writes the London Tor- respondent' of The Christian. Sci- ence Monitor. About 10 years ago, when a roast• of 'roast beef came to the dinner table here, one often se heard the quip: "Oh, ,here 'we are — eating the Argentine rail- ways again." The story behind the quip is simple. Britain used to own 65 per cent of the Argentine railways. When that country nationalized the- railways in 1948, £150,000,- 000 ($420,000,000) 'compensation foe' the railways virtually pur- chased the meat ration .that yeat. Now, alas, Britain has "eaten the railways:" And in any case Argentina needs all its beef it- self, Australia and New Zealand are seeking Markets which pay better prices than Britain So British farfeets have to increase their own beef production to make up the 40 per cent which Usually comes from cwersees. lentil home production catches up, probably in two or three years, beef, once the national dish, is lb danger of being pelted off the dinner table: Scotland may come to the Fes cue.; "Prime Scotch is a tag of quality, on beef in Englabd, though curiously enough I no- ticed on a Scottish visit recently "steak" and "roast beef" seldom appeared on Scottish Menne. Later in the year, houiewlees are promised a fall in pried et ante ledine-prodtited beef be= tomes available. Herds of cattle are being Milli up steadlISS; but at 'a slow rate. Heine beef pre- deetien erideedeed, by 6 per cent during: the first mouths Of this '';year. tibey the traffic sighs they, are, placed theto for YOUR SAPElt, Makes His Living By Sniffing! Imagine having a job which entails enifang- Most of the days. One man who does this, and en, jOYs doing it, is M, Jean Cade; who won a silver medal in Parte by a nose the other day. lie is employed as a ",smell consultant" at Grease, centre of the French perfume indnstrY. ge won the medal for hig,cOntri- bUtion to French. elegance, xn, his. teak of selecting perfumes,. Caries Caries is said to resemble a painter choosing the right col- ours or a musician choosing the right notes, There was a Persian Perfleen• expert a few years ago who. in e„, ,„ 4 cured his nose ,for 4q0,14UV, se had devoted his life to the blend- ing of rare and subtle perfumes. "My sense of smell is Amy life," ire once eaid. MUSIC IN THE AIR—Latest Paris musical •invention is this pneu- matic guitar, featuring an air- =filled plastic cushion instead of the usual wooden frame. It's only one of a series of futuristic instruments designed by French- men Francois Baschet and Jacques Lasry, gists, doctors, companies — and you get 'a fairly clear picture of the two-way street fighting that makes the Federal Trade Com- mission interested on behalf of consumers. Irritated, exasperated and tightly reined by his superiors, one pharmaceutical advertising executive snapped at this re- porter: "We can't cooperate with you. It's iltst in our interest. We don't want the public sticking its nose into a problem that is strictly be- tween us and the doctors and druggists." In defense of i ta campaign with doctors, the drug industry claims it is providing post- graduate education with up-to- date information for many doc- tors Who don't have tithe to keep tip with their journals, SyMPOSla and coeferenees, On the' other side, comes A tenbie froth the Albany College Of Medieine, Which recently tee special project investigating the claims Made in drug tome petty proination, "At the conclusion of the ptoje tat," Albany's report reads, "the students indicated ti Marked crease in skepticisni cbildertilee t h e validity of advertising' claime. "It, it hoped that approachei of this nature will help solet some Of elle ptablethe facing the eleysicitin Whet is bOmbardel with advertisieg e this htstdric i bd ti2r6uebee Cites be iigea . . reeeiyee aed restored by the Department 'of Northern.Affairs „endNetbnOlsOoSaitteteiiiti tines hcifthesatehority t0 acquire buildings of Me-Waned hittatleal. Or architectural leterese the tetiebee• beildied le brie rot iti6' beef exaffeelie of early trench architecture in. ceitieldat and 'eleitet from the' easy 16th century ,During its lilitarytt hot tided Occupiedmony'diatinguithed .residents r of Quebec STEROID COMPOUNDS ARE PREPARED at the E., R. Squibb and Sons research laboratory: The company and the federal government are Cooperating in d five-year, .0,000,000 cancer re- search program.