The Brussels Post, 1957-01-02, Page 3e ;,4
Atti
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tik •
Flying Mouse To
Forecast Weather
What's. New About
Shopping Centres. UMW SCHOOL
,SON
fly Bev. B. ilarelas Warren
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!RIGGERS-A 'CHUCKLE -4 A movie poster adds .a note of humor
. ta• the.-grim,- Suez,. Canal situation. This British soldier in Port
,,Said, rigs, .decorated his armored vehicle with an ad .for the
, film "Fastest Gunn, Alive".
•
• A A •
A.
A A A /
AAXiitIA 1957; the first un-
manned earth satellite, MOUSE,
will be hurled into space from.
Patrick Air Force ease on the
East Coast of Florida, and scien-
tists will be taking a big step in
crashing) into a new realm oe,
exploration , and adventure.
MOUSE is short for Minimum
Orbital Unmanned Satellite of
the Earth. It Is the first of twelve
such satellites which will hurtle
round our earth between JitlY,
1957, and December, 1958, as
part of an, international experi-
ment.
MOUSE is a small, spherical,
white object, only two and a half
feet in diameter. It weights 211/2
pounds and will be filled with,
the latest electronic,- ^deviqes
which will send back ,detailed,
information to the hoffins on
earth. In fact, le is an automatic
space laboratory,
This satellite will operate 300
Miles above the surfaee^"of: the,
earth and it will be -propelled •
there by three powerful! rockets.
The first two will take it 130*
miles into the air within Three
minutes from take off. From
there it will glide to its operae,
tional height where thee' third
rocket will send it huetling
round and round the earths' at
18,000 m.p.h. At this speed-it"will
•take 90 minutes to . go. right`.
round the globe and as it is to
stay up foy two-and-a-half diys
it will go around forty times be-
fore it begins to lose speed and
descend, There is, howeyer, no
danger of this spaqe lab, crash-
ing into anyone's back garden.
Long before it reaches earth it
will disintegrate and probably
much of it will vaporize owing
to the intense heat as it passes'
through the earth's atmesphere.
During its travels it will ;pass
over many regions including the
United States, South America,
Southern Europe, Afeica, Mae
laya, Australia and parts of. Rus-
sia, where it willjust be"visible
to the naked eye as it slides
across the sky. The best time for
observing MOUSE will be at
dawn or dusk when the reflected
sun's rays will strike its white!'
surface and show it up against
the dark sky.
The information that MOUSE
and other satellites send back to
earth will be valuable in long-
term weather forecasting, in dis-
covering facts about the energy
produced by the sun, and in
planning interplanetary flight,'
The New Heaven and Earth
Revelation 21: 1,8, U.31
Memory Selection: T heard s
great voice out of heaven say's%
Beheld, the tabernacle of God 14
with, men, and he will dwell wit*,
them, and they shall be his peao
pie, and God himself shall 1St
with them, and be their GA
And God shall wipe away an
tears from their eyes; and thelii
shall be'no more death. Revel*.
tion 21;3-4.
One preacher thought it was
terrible for young people to be
bothering -about Heaven and.
Hell, He said, "It is a form Of
escapism, Religion is something
to make them different here and
now, and, not 'worrying about
Heayen, arid Hell, Whether
there is a Hell as a state after
death is a question upon which
Christians differ."
Scarcely anyone objects to
preaching about Heaven but
many object to the mention of
Hell. Jesus taught as realistically
of one as of the other. So does
John in ioday's lesson. If we re-
ject this teaching we might as
well reject the whole Bible.
Heaven, is a place Of incompar-
able beauty. Sorrow, pain and
death cannot enter there. Heaven
is a holy place. "There shall in
no wise enter into it any thing
that defileth, neither whatsoever
worketh abomination, or maketh
a lie: but they which •are written
in the Lamb's book of life." We
must turn from our sins here and
believe on. Jesus Christ, the
Lamb of God to, have our names
in the book of life, Those who
have not made the required pre-
paration for heaven shall •be cast
into hell: "The fearful, and un-
believing, and the abominable,
and, murderers, and whoremon-
gers, and sorcerers, and idolaters,
and all liars."
Heaven and Hell are realities.
We should think about them
now. We should choose the nar-
row way that leads to Heaven.
By the grace of God we can live
now so that we shall dwell •eter-
nally in the presence of the Lord
and serve Him continually. The
man who .h13.e no thought for the
hereafter will live for this world.
"But what shall it profit a man
if he shall gain the whole world
and lose his own seed." Let, us
get our eye on the heavenly goal.
Then we will live a life that will
be a blessing to our fellow-man
right now. I wouldn't want to'
miss heaven. Would you?
Upsidedown to Prevent Peeking.
Winter Was Winter
Way Back When
At the time when the white
gate Meant most to me, r was
between Pine and twelve yeUrs
old, and those years lay between
1896 and the turn Of the century,
In those years on the Oast of
Maine there were ge ,automobiles,
almost no telephones, no gasoline
engines, no electric lights, almost
no bathrooms, or furnaces, or
refrigerators, no'running water,
PO boughten 'bread, no paper
towels, no egg beaters, no seep
flakes. In piece of these ameni-
ties, which today make the run-
ning of e household cornpartively
easy, there were hard work in
Which all had a share, the cone-
fertable knowledge of what one's
days would be like, for they were
usually very much the same, a
sense of security .
There was als0 the constant
excitement :of the weather .
Its tyranny over us was most
evident, of course, in the winter;
but in the year 1896 and for
many years following, Maine
winters claimed more than half
the number of the months. Late
September and all of October
meant sharp, frosts and early
lamplight; November, high, biting
Winds and the first drifting snow-
flakes. From. December until
April, except for an occasional
and brief January thaw, we were
buried in snow, which lay three
or four feet deep ,over fields and
pastures and through which oxen,
yoked to heavy sledges, plunged
to their shoulders and men with
shovels plowed to their hips in
a fierce battle to break the roads.
The mercury dropped to zero and
below and remained there for
days; the ice sealed our bay for
seven miles out to sea and crack-
ed with the sound of guns as the
tide crept in and out beneath it;
the timbers in our attics snapped
at night; the air was cut by the
blue, wavering breaths of muffled,
venturesome people; children un-
dressed by kitchen stoves or roar-
ing fireplaces and, clasping hot
flatirons or soapstones wrapped
in cloths or in newspapers, dash-
ed upstairs to huddle between
blankets and under patchwork
quilts in frigid rooms with tightly
closed windows . . When we
went to school on bitter days
(though in deference to the
weather there was no primary
or grammar school in January
and February), bundled up in
knitted hoods and heavy •reefers,
woolen mufflers and long black
-leggings, we carried hot baked
potatoes in our mittened hands
and kept these warm on the top
of the schoolhouse -stove against
our return home. And whenever
the weather allowed us --to' drive
in our two-seated yellow pung
behind our two black horses, we
fondled these hot potatoes while
my father in his bearskin coat
and cap held the reins in his
heavy fur gloves, and the sound
of sleighbells cut the piercing
air.
From "The White Gate,"
by Mary Ellen Chase.
EEO MOE DOOM VEM EWE Emma EMEOMER EITOPIO
EMM FEU EEC
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These brisk ,,winter winds are
treacherous. A friend got some-
thing in• his eye, discovered it
was a foreign sports car,
'Parking" signs, it also lacked
one of the.city's major.conveni-
ences--handy shopping facilities,
Here was, a vast new market
and enterprising men were quick
to grasp it. „Heal estate develop-,
ere Went out into the erstwhile
sticks, erected strips of a dozen
shops and leased them to grocers,
druggists, haberdashers and
bankers. For the Suburban
housewife it meant that Main
street was coming , ene
she responded with-dollars,
Today these community strips
are giving rise to inaMmoth re-
gional centres, 50 or 60 varied
Stores that draw upon a metro-
politan area of 300,000 ycople or
more and provide—significantly
-.-acres of free parking space for
the cars that carry them.
Thereby a paradoxical situa-
tion has been created: although
shopping centre merchants ori-
ginally went out of their way to
serve the customer, today many
customers —city-dwellers— are
driving out of their way to pat-
ronize one-stop suburban market
places, thus avoiding the crush
in long-established in-town and
downtown shopping districts.
Naturally, the effect of this is
being felt in the city. Some
downtown merchants, unable to
beat the suburban competition,
are joining in. But many others
are fighting back, wooing the
buyer with everything from im-
proved services and free trans-
portation to singing commercials
and gaudy give-aways.
While shopping centres have
burst upon the scene with all the
chrome trappings of a modern
phenomenon, they are, in fact,
anything but new, The early Ro-
mans went by chariot or afoot to
the fora, the city square where
legal, cultural and mercantile
business was carried on. The
Greeks also had a word for it,
the agora. But whereas these
market places were laid out to
serve city folks, today's shopping
centres are designed primarily
for people who prefer to live
outside town.
Ever increasing thousands do
so, Between 1941 and 1951 the
population of Canadian urban
areas increased 27 pereent. Of
these new residents, 68 percent
moved into the suburbs. In the
same period, automobile regis-
trations increased 63 percent.
More people were escaping to
dormitory suburbs by night;
more cars were clogging down-
town streets by day. In many
major cities, shopping became an
ordeal of milling crowds, dented
fenders and frayed nerves.
The first merchants to catch
the commercial possibilities of
this situation were the big gro-
cery chains. They put up giant
supermarkets in the roomier su-
burbs and provided, along with
the crunchy-munchy cereals and
quick-frozen TV dinners, the
acres of parking space that
downtown couldn't hone to
match:
These suburban groceterias
were an instant success, drawing
shoppers even from the cities
that bred them. A key reason is
given by Scott Feggans, director
of advertising and public rela-
tions for Dominion Stores.
"When people are setting out in
the family car to spend $15, $20
m.130 on food," he says, "they
will go an extra distance to shop
in a one-stop store."—By Don
Davidson in Imperial Oil Review.
MERRY MENAGERIE
FLYING PLATFORM — A plaster
pilot rides a model of the 'Fly-
' ing Platform" aircraft. Similar
in* appearance to, the original,
unveiled last year, the new
version has three engines in-
stead of one. This gives added,
safety to-the pilot, 'who controls
the craft •by leaning in the ap-
propriate direction.
41.3
Not long ago a man drove
his mother-in-law 'to Shopper's.
World, an ultra-modern shop-
ping centre in Framingham,
Kass, there to browse among its
glittering Stores. When she
emerged .some time later, arms
taden with packages, she elisceVe.
!red that the scamp had driven
)ff and left her,'
At length the lady took her
problem to an official of the
shopping centre, "What can I
do?" she asked plaintively. He
summoned an automobile and
chauffeur, .waiting and ready for
just such emergencies.
"Where do you live, madam?"
the official inquired, She told
him and was promptly driven
home—all the 200-odd miles to
Barre, Vt.
The incident is related at shop-
-ping centres all over Canada and
the United States as a sort of
moral of the trade , for it is pre-
cisely in this fashion—by going
;out of their way to please the
customer—that shopping centres
are revolutionizing North Amer-
ican buying habits.
The most striking example of
this departure is the very loca-
tion of these 20th century ba-
eaars. Across Canada. in the past
five years, stores have closed up
shop downtown or branched out
to join in the great trek to su-
burbia. Their new stand is the
shopping centre, a meticulously
planned and, integrated group of
establishments—usually domina-
ted by a massive department
store or supermarket—catering
to the suburban householder
with everything from minced
steak to mink coats. "Merchants
are now going to the people in-
stead of waiting for the people
to come to them," says Carl Pep-
percorn, executive vice-presi-
lent of Fairweather's, an old To
:onto firm that now does busi-
ness in eight shopping centres,
'And we like it that way."
And so do the people. In the
cast year Canadians spent close
:o $250 million—about four per-
.:ent of the national retail satee—
n 30-odd shopping centres from
Vancouver, which boasts the
iret in Canada, to Dartmouth,
g.S., which has one of the new-
mt. And this, evidently, is just '
start. Scores more are rising in
subdivided, turnip fields on the
lringes of our major cities. The
Diggest single builder is Princi-
)al Investments Ltd., of Toronto,
which operates 10 shopping
'plazas" in Ontario. By 1960 its
)fflcials expect to, have a nation-
wide chain of 40 or more, with
their collective cash registers
ringing up sales of about $400
:nillion annually. By then, too, if
the present trend continues;
about 100 shopping centres across
the land will be grossing in the
neighborhood of one billion dol-
lars.
One of the surest signs of the
new trend is the fact that the
two giants of Canadian mer-
.thandising, Eaton's and Simp-
son's, are joining it. Eaton's has
5pened its first suburban store in
a $12 million centre that Princi-
pal Investments is building out-
side Oshawp, Ont., and Simpson's
is already at work in the Grater
Hamilton Shopping Centre, an
18 million creation of financier
P. Taylor.
Though the idea of shopping
:entree is only slightly younger
than the wheel — the ancient
"creeks and Romans hayieg built
tome dandies — their pheno-
menal growth in recent titres
:an be traced to one of the
wheel's most modern applica-
eons—the automobile.
In Canada's postwatexpansion,
the auto's mobility enabled hun-
ired's of thousands of people to
and more breathing room — to
eold down jobs in overcrowded
cities and yet take out ranch-
style mortgages in the burgeon.
,ng suburbs. But the blessings
were not unmixed. For if Trile
hum township lacked such ur-
ban defects as smog and "No
"Well, I found. out why We ,
(bite) hibernate;"
The following article from
"The Rural New Yorker" is
about as, good a portrayal of the
producer - consumer problem
which bedevils farmers — and
those who consume farm prod-
ucts — just' as much here in
Canada as it does south of the
Border. Therefore, I'm passing
it along to you.
• • C
The response to the Rural New
Yorker's letter contest on ways
and means to improve producer-
consumer relations was beyond
our most• sanguine expectations.
It takes a good deal of time to ^
think out a problem, and more
time to set it down in black and
white. Many folks have the urge
to write but, what with one prob-
lem or, another in the "home or
on the farm, just cannot find the
time to get around to the job. An
allovvance of only 10 , days to
write and send in letters did, we
realize, work to many folks' dis-
advantage. Equally well appre-
ciated is the fact that • the cash
prizes offered — $25, $15, and
$10 — did not represent the
proverbial pot of gold.' But this
decision was deliberate on our
part. We believed that the best
letters would be written from
the heart, not for the pocket-
book. In view of the enthusias-
tic response from' readers, we
feel that our small effort has
been• amply rewarded. .
First-Prize Letter
The unyarnished truth of pro-
ducer-consumer relations is that
the farmer wants as' much as he
can get for his product, and the
the consumer wants to buy it as
cheaply as possible. On the stir=
face it would appen that their
interests are divergent. This was-
the theory of Lennin who form—
ed 'soviets o$ city workers, ex-
alting them at the expense of the
farmer. The result has become
the greatest single problem be-
hind the "iron curtain" today —
10. Wise men
36, $dd itd red
rubbish
11. Broten rain IS, Deviee for
- - 16 Re Indebted fastening
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• CROSSWORD 1'13e
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St, beenweek
fabrie.
PUZZLE 9. Shirk
Russia's ever-recurring agricul-
tural \crises, .
Actually, producer and con-
sumer are dependent to a great
extent on each other. The city
worker needs the farmer to pro-
duce, his food. ^ The farmer does
this so well 'that et is the cheap-
est item on the wholesale mark-
et, When it is retailed, 'the price
is usually doubled. The farmer
needs the city worker, for he is
the customer for farm products.
When his wages are high, he can
afford to, buy. • When they are
low, he cuts down and the gro-
ceries pile up on the store
shelves.
The farmer wants as much as
he can get, but what he gets
is a mass of technological inven-
tion and new Machinery to re-
duce labor, He winds up work-
ing like a galley 'slave to pay
for them. Because of his increas-
ed efficiency he is penalized in
the marketplace for producing
so-called surpluses.
The consumer buys as cheaply
as he can, which is hardly ever.
He pays Alaska prices for every-
thingihe bitys. No, they don't do
so well pitted against each other,
the city mouse and his country
cousin. Their hard-earned -mon-
ey seems to float off into space
where the space enen (the mid-
dlemen) pile it as high as the
moon,
The farmer-consumer problem
is like the Weather. Everyone
talks about it but no one does
anything about it. Therefore,. I
would like, to present an idea
that has already been tried with
good results in the Scandinavian
countries — the cooperative sys-
1.em.
In Norway, Sweden and Den-
mark, farmer cooperatives and
consumer cooperatives function
together to their- mutual benefit.
We also have numerous exam-
ples of successful cooperatives in
this country, Many possibilities
are opened by using this
approach. For ins tance, when
home freezers first appeared,
varidus "food plans" were pro-
posed to the public. But to my
knoWledge they were never used
by farmers to sell their pro-
ducts by cooperative contract to
the consumer. It could be tried,
A consumer co-op, could cOne
tract for a food item with a
faxener co-op. Perishable pro-
duets could be merchandised in
frozen form.
The joint cooperative could
serve the same fuhction as a
lebor union, The very presence
n± a labor union in a particular
field has a tendency to raise
wages even in non-union areas.
Pretincer-censtiner co-operatives
could have the same' effect.
eeseful, 'efediehtly managed pro-
d nd er ,cOnteeet cooperatives
Wotild help to insure a felt price
to all. By Using such a deoperee
tive plah we could refute the
ideas Of Marx and Lenin that the
peasantry (farrriete) Mug be
ciiished so that the proletariat
(city' workers) can rule the
World.
We, have a thencein Anieria
while we atilt .have fteedont
&tidied`,
'Generous Crooks'
People are , inclined to give a
dog a bad name, and the thief
as a rule does not fate any
better since he "is dismissed as
a thoroughly bad lot: Vet some
thieves have their virtues; such
as generosity, and care for the
sick. .One crook, hearing of a widow
in' dire want paid all het rent
for three years in advancer an-
Other supported the wives and
families ,of his pale when the
breadwinner - had been irmerie
soned.
Crooks are even capable of
generosity towards' their Old
enemies, the .police. After an
unprecedented crime wave in
a leitinanian city the geverhment
threatened to sack the entire
police forte.
A g4ig. of criminals in the
town said that this would Ouse • 'tatty taixilliee to be in • want
and petitioned the government' to
retain' the pence,: ottering to
leaye town instead:
One night a butglat broke into
a hotied i the owner of Which had
been kept awake by seVere Pain'
elite te 'shine trouble and was
nearly out of his' Mira The,
btitglae Wee sympathetic. "I've
had sinustediable ; awiful, it Was,"
he Said, .yott want ig a
bit. of maessige."
He put down his working kit ,
find: Messaged the 'man's head •
Until the', pain was diminished.
The patient 'Was So grateful that
lie told the crook Where :to find
, a feW trinkett. The crook took
Clete and decainPed,
25. Clarclen plot 15. Vidtini
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DOWN 23. Crow old 12. Chest bone
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3, re'h-Skded 28. Bounder Marmot '
figure 20, Bird'0 beak 19. Pulpy ft-nit
4. Reblde 32. Hanging 10. Dy birtit
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I guess sardines. ,are one lilt
the few 'families that consider
dad a, succes'$ gets
canned, Answer -elsewhere this
.
HE GOT UP TO WIN — The' news-camera totellet Seine dranieitit
Moments in Mexico City 't bull Frog whei'Cheiri6.ROMOS, proin-,
Iting novice Matador, hod close brush with deaths In F0*
photo, the bull charges just 'as Remide etternpts a "tarot", le
difficult, 'd .aa itiovement while on his :knees. Ramos was fatte0
and in center -Obeid he crouhces underneath the maddened
animal at attendant rashes to the rescue. In bottom photo*
Raines Het; etiaticinlesi hi center of the ring. ile rose an-.1 kihea
the bull. Judges awarded him one Of the both' daft' tete**
of ektoiltilially fine' performance,
eee, , eeeeeee
bOGLOMAT :ee Putting Oh the.
dog top hat; foils- (*elle One
tail anyhoWI arid pc:MS (he's
been running), this envoy extra,
Ordindire '"powseS" between
planet cit dn tertnitial in
Miami, '`,0O, The pooch, pass
port and till, Wai on his way
to jorrn Hugh Woodward, Zit the
U.S, tintierisy in ld' par,' eettvidi'
ACROSS
t 1, Ofter to buy
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et/bat:thee
1...Pronounce
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12. Jury
13. Ilitriteal ruler
14. Oppohent
17, SaYing
15, Retrieve
18. Soldriirt
Wonder 16,.Sdelt
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181. &fake •
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137, Red deer
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slaying data
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