HomeMy WebLinkAboutThe Brussels Post, 1956-04-25, Page 7„
'Live' Versus 'Canned' Television CLASSIFIED ADVERTISING
, .
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Live television, on the other
hand, bridges theagala instantly
e and, unites the rndividuaJ'a^ ate
home with" the event afar The
viewer has a sense of being in
two places at once, Physically,
he may be at his bearthside but
intellectually, mid, above all,
emotionally, he is at the cam- „
era man's side, •
Both the player in the studio
and the audience at home have
an intuitive awareness of being
in each other's presence. This
awareness, not anything elec-
trenic, is responsible for the
elusive rapport that can extend
from a Maine farmhouse to a
Hollywood.stage..
The foundation of this rap-
port is a shared experience in
the immediacy of the present.
In filmed TV, one of the two
vital parties concerned — the
player — completed his emo-
tional involvement per h a pes
weeks or months earlier; the'
audience, in effect, is catching
up. But in live TV, both the
star and the spectator are tied
together by the stronge, of all
possible bonds.• Neither knows
what the next minute• will bring
forth; it has not been lived yet.
Both player and viewer know
this accord to be true, both feel'"
it and, most important, 'both
respond to it. The actor versed
in :all, media can attest that •
there is a special hollow in the
pit of the stomach as 'one "goes
'on" in front of a live audience.
There is no turning back, no re-
takes, no second chance. It is
playing for the money. Even a
hardened viewer cannot be im-
mune to the contagion; he com-
mits himself to the excitement
or apprehension of the moment.
Will thet• be a triumph or dis-
aster? Uncertainty is the price-
less stimulus on• both sides of
the screen.
The question is often asked
why a filmed 'show, when made
under conditions seemingly
identical with. those prevailing
in the case of a live program,
still should seem • different.
There is ample. If there is one
thing in the theatre that can-
not be faked or simulated, it is
an opening night. And all of
live TV is an opening night.
There may- be previews galore
and they should seem like the
real thing, buf they never are.
Maybe the explanation is, pure-
ly psychological, something, that,
after all, perhaps 'should not be
explained, only. appreciated.
But that a viewer doea let
a 'psychological prejudice play
a part in his attitude toward
film cannot be seriously dis-
puted; he can hardly 'do other-
wise; bedause the television ire-
dustry is determined to renaind^
"him that there is such a •diff-
>erence between the two TV
• forms. Instead of minimizing
"lhe distinctions, TV; producers
seem to' accentuate theiri. Not
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MAILING list 25 names and addresses,
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In One .of the better quips •of
the current television season
George Gael' observed, "This4
program comes to you 'dead'
from feellywooder The pint-
sized bulimia was applying his
own wry twist to the perenhial
controversy over ^the ccimPara-
tIVP, merits of live TV and film-
ed TV, But he also was being
most timely, The case of natu-
eel television against' canned
television is up far spirited re-
view in industry quarters.
One gentleman responsible
for the reconsideration is Jackie
Gleason, the rotund buffoon.
This year he chose to abandon
live TV and substitute a cel-
luloid version of the adventures
of Ralph, the bellowing bus
driver; the change was one of
the consequences of Gleason's
much-publicized - dollar
deal wherein he enticed Milton
Berle's old sponsor into grant,
bag him a tidy annuity. Appar-
ently the only minor hitch in
the arrangement' is that Jackie
doesn't seem so funny any
more; in fact, film has made his
program distressingly flat.
Gleason's case ,is not unusual.
A number of Hollywood lurni-
naries have been lured astray
by the economiC , or labor-sav-
ing advantages of film; invari
ably their shews have lost '
something in the transition.
Only a year age, there was
frantic chitchat'''' about doing
feature-length films especially
for television, even if it were
necessary to ask the home
audience to pay for them, Now,
all the excitement in TV is fo-
cused on ninety-minute live
dramas without, mercifully, any
serious thought of a toll.
Is live. TV better than filmed
TV? Surely there-can be no
serious doubt that it is. People,
of course, do watch filmed TV '
and do enjoy it because often
it is the only way to see cer-
tain shows' and personalities.
But this does not mean' that
they prefer it. Glare the set
Owner a chance- to express a
choice and %he would vote over-
whelminglye in favor of "live.”
Phil Silvers as Sergeant. Bilko
and Lucille. Ball as Lucy Ricar-
do are amusing on film, but
who would 'not rather see them
"live?" The only real question
is, why is this so?
• The fundamental nature Of
live TV provides the answer.
Alone of the mass media, it reef
moves from an audience's con,
seiousness the factors of time
and distanCe. Radio can let the
individual :kknow ;whet is- hap-
pening at the motrienflt:',hap-
pens but cannot enable hint to
watch it. The motion picture
tan take one to the scene but
not at the moment that an
event takes place. In betti -casese.
an intrusion by either s;tiihe
distance separates the , individ-
nal from actuality. •
A-TISKET A-TASKET, DIG THAT CRAZY ISASET -- With today's
Food prices,' ci market basket -this s17 'WO Id cost '11"liZealale
chunk of deught. Actually, 'it's an iniagletative float parading e ae
chunk of dough. Aeetucellqa it's an• imagin qtive floa,t7.paacidill,9 '-
presenting the Bermtida Dept. -of Agricialture, the basket won
the prize for originality.
men-in 4.1 atorarchapPanga theie
own kindling on Sunday.
Great areas' eafeaehee land re-
main, ' unexplored,' uncharted.
And yet no compaeable area` .of
the earth'i surface presents such
a record of sustained explora-
tion — nearly 400 years of it,
Mr. Berton is never merely
flamboyant at the: cost of ob-
jectivity, however, He 'makes it
clear that' to say the Canadian
north is all of a piece is. great:
misconception. Heemphasizes,
whether in puncturing the leg-
end of a hiddeh tropical valley
or in showing that a rich,Moim-
'Nip of mercury ore is :uneco-
nomic to mine becalise of adise
tance, that the'north is^ not a
continuous'' bonanza-land "'scion
to be 'as heavily populated .'es
the rest of. Canada. He points
out that as yet the land has only
two t important 'resources:' ftir
. and minerals. Water power 'has
'still to be tapped. And before
any, realapoptalation growth -can
be expected,' man must' valve
the problem, .of permafrost
which prevents systematic,
t plumbing and sewage use.' Then
too there are social problems.
In some Places, for instance, the
Indiaiifr le' as rigidly ,segrega,ted
from the white. man aseis the
Negro' in the American South.
'-FORMULA! Marvelous Paint for out-
buildings, Used four. generations_ -Eat: ,O
fly made at' libme:-Lasts year's, 55.00.
Mrs. M. "L. Buckingham, 505 West
Grove, Rantoul, Illinois,
only do these policies add to
the woes of many types of film
shows, they are also adversely
live. TV.
The basic trouble with TV
shows on film is the cockeyed
concept of perfectionism that
motivates their production. The
celluloid impresarios are so
preoccupied with technical' fac-
tors that they are not unlike
the mechanic who finds an auto-
mobile's engine more interest-
ing than its passengers. To the
art of make-believe• they apply
a set of calipers.
Perish the thought that an
actor should hesitate over a
line; far better that he be let-
ter-perfect,, even • if he must say
the lines without comprehend=
ing their meaning:.Let4the caw-.
boy sing as he rides the dusty
trail, but never let the audience
hear the• sound of a horse's het
or the rustle of a 'breeze:- Na-
ture must 'be^ presented' at 33afi
revolutions per minute. •
Take applause a and laughter.
A situation comedy on film may
be quite acceptable until-, from
left field coineset`Wave of tinny,
doctored and apportionedaaguf
faws, Strips • of this pre-pack-
aged approval are pieced into
the film in what some wan di-
rector hopes are* the right 'spots;
Usually, he geessea- verong.e' -
Above 'filmed,' TV fears
the Fill.. There must, be no
pause. If e e,,half-henr sheweiseaa.
uproarious, •shOot two lieu=
and snip out with 'a pair'
scissors 'the: best' thrifty -Min-
utes. Even the annisingoGrouchce
Marx is caught in athis cage, of
the precisionists. His ad.libs'
out exactly On ciae and his f t:tests
never falter as -straight' men.
Groucho tiroVides,'humor,^ to be
sure, but, he'ecannot tOneed •
from the, audience that it is
carefully pre-sliced. a-- From
The New 'York Times Magazine.
Josh Billings was born. Henry
Wheeler Shaw-on• April 21, 1818,
in Lanesboroe Massachusettst at
a time when the UnitedeStates
was shedding 'its pinfeathers'for
a self - conscious, croaking crow
. . . wes already breaking
through themountains in great
swarm preperatOry to flowing in
succeeding waves cross the North.
AMerican continent to the Pa-
cific.
Baby Henry's pedigree had
little rust on it. It was good
solid New England ancestry with
a conscious concepte of 'an "eaely
to bed, early to rise" ;it* „ '"
to do the job and to get the
rewards (if God in his wisdom
chose to allow it) . .
But all of this good influence
could not keep Henry -from be-
ing an indolent, trifling boy, who
shirked 'his w.o r k to go' trout
fishing on athe clear water
streams in, the long line of blue
hills -,that overlooked the little
town, or, to swim in Pontoosuc
and Oneta lakes, or to climb the
rugged, sides. of old Greylock..
Although it can not be 'said
that he loved to study, he did
relish Virgil more than the
chores around 'a' farm. Nor can
it be said that he followed his
teacher's precept: "Whatever you
get, get it got."
He did, however, pick up en-
ough information to' get admitted
to Hamilton College, a Presby-
terian institution at Clinton, 9
miles southwest of Utica, New
York. But his love for pranks
far oushone his fondness fee
learning, and his love of wan-
dering in the countryside, fish-
ing and just observing, exceeded
even his joy from practical
jokes. So it was a wonder that
he scraped by his freshman year.
NEW! Big Profits For Camera Owners!
5 tested ways to market. photos with
profits. Full instructions and tricks,
300 Firms list. Will buy your photos,
Save C.O.D. fees, send 52,50. Phota
Service, Box 303, Victorlaville, Que
bee.
Prayer by Phone
Thirty churchgoers in the
Scottish town of Ayr fight dis-
ease and• death with a "prayer
by telephone" system by which,
their pastor said, "it is imposs-
ible to say how many our pray-
ers have helped to 'save."
"I think every church should
have a prayer group, like this,"
.the Rev. William Whalley de-
. clued. "It is a wonderful
thing." ^.
The Rev,. Mr. Whalley, who
started the system in, the west
coast Scottish ewe, contacts
the members by telephone or
bicycle whenever he hears a
sick person is in 'danger.
No matter what the hour,
they all begin to pray.
Every week in his church,
the Rev. Mr. Whalley calf's on' a
100-member prayer group to
bow their heads and pray for
the sick.
"We do not calm to have .
saved lives ourselves. God
saves the sick, we merely pray
for them," the pastor. said.
PAT,EP4TS:.
POST'S ECZEMA SALVE
BANISH the torment of dry eczema,.
rashes and weeping skin troubles. ;
Post's Eczema Salve will not dIsap•
point you. Itching, scaling and burn•
ing eczema, acne ringworm, pimples .
and foot eczema will respond readily
to the stainless, odorless ointment re.
gardless of Sow stubborn or hopeless
they seem. Sent Post Free on Recerpf of Price
PRICE 52.50 PER JAR
POST'S REMEDIES
119 Queen St. E., Corner of Logan
TORONTO
FETHERSTONHAUGH Sr Comp a n y,
Patent Attorneys. Established 1890.
600 University Ave.. Toronto. Patents
all countries.
AN OFFER ,to every inventor, ,List of
inventiona 'And i,;fuW .iiiforliuktign sent
free. The Ramsay ?CO., Registered Pat. ent Attorneyss o":273 . Bank St., Ottawa.
s3itie lidd
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,PERSONAL it Amazink PFaietSv "
v 51.00 TRIAL offer. Twenty five deluge
personal requirementS:' o'lJatest data.
logue included. The Medico -Agency.
Box 22, Terminal "Q" Toronto Ont.
STAMPS
LANDRACE imported Swedish swine.
Just received a fresh importation- of
13 bred sows and one boar. Fbur of -•
these sows bred to an outstanding
boar owned by Sir Winston Churchill,
If possible come and see this iinpor-
tation as well as the 'rest 'of 'oily herd.
If you can't come send for photo.
Weanfing sows and boars for linmedi-
ate delivery. Polder.
FERGUS LANDRACE SWINE FARM
FERGUS ONTARIO'
WANTED
The Mysterious treNorth, by
Pierre Berton, 'illustrated with'
photographs. end .ineps. (Toren....
to;, McClelland & Stewart)..
Pierre ;;„,Berton was borne at
Whitehorse ' and grew hp at
Dawson Matilda latilton
As a newsman dud" inagaiine,
• editor he has returned many
times to all' Palle 'of the 'far
'north, from the mouth OP ^the
Mackenzie in the West to the
precipitous eastern shores of
Baffin Island., His 'book 'is a te-
flection of the attachment that
groves on men who. know this
primevally lonely 'Mid, an af-
fection that is not dulled by
subzero cold or the exploding
of glamorouee myths by prosaic
fact. And fortunately , it is also
as accurate, complete arid teed.-
able a survey of arctic and eub-
arctic Cenada as has yet been
Produced,
The thing that makes "The
Mysterious North" 'such. speight,
ly reading is that it is peppered
with the sort of amazing facts
and legends that readers baVe
come to associate with )looks 'an
TeXas. But since Texas Would
be lost in these nertheril tearie
,toriea, these Canadian stories
Often are even • -Mere startling'
Coheider theeet
The Canadiah tiottli telltales
more lakes thatrall the qaderof
the* world put together. „
It aleo,hoWeeeta atipPorte Mae'
Of the world's great deserts, the:
arctic tundra, Oh a meager Pita
eipittitiOn of betWeeri and 10
inches yearly. ParadiekitellY,
thousands of the afteniehtien-
ed lakes to' lie this
tidbit
Prepriety ie the ride in ale
most every neethere beoiri town
^end mining etinieCEVeri Dawson
•
City; at, the height of the: Klon-
dike gold stariaPede in 1896; 'Ob.,'
served the Sabbath so rigidly
Met 'the Monet& 'Police
On his return the east fall—
by a' round-about way oresteame
boats and stagecoaches, to de:
lay his getting there — he heard
exciting tales of the great
West . . •
Back in Hamilton, living in
a room that faced the chapel,
Henry was awakened each mor-
ning by a bell that called all
students to religious service.
For Henry it may have been
opportunity ringing. One mor-
ning before the bell got in its
peals, Henry shinnied up ,a
lightning rod (which is still on
the chapel) and removed the
clapper from the bell. The Pre-
sident of the. College promptly
removed Henry from the cam-
pus.
Back home Henry was neither
an ornament to his family nor
a joy to himself. He did a few
odd chores around the house;
read deeply in Shakespeare;
and spent the rest of his time
longing to go West.
"I guess yoti had better go,"
his father said one day, "You
certainly aten't doing any good
around here."
SO he gate the boy a feri-d01-
lar bill, his mother fixed him a
bundle Of clothes, and'off
went, not to come back q`Or ten
years. e- From "Uncle Sam's
Uncle Josh," by Donald Day,
BEAR CUBS
WANTED 1956 bear cubs. Send full
particulars to " "DON McDONALD„, 21
Wellington Bowmanville -Ontario.
WANTED to iniy - BUTTONS frorr efetees over forty' years Old;, butter
tharrii strings: 4685 BELMORE AVE,
NUE, MONTREAL, Que.
. .
. IfiganE:,§0:$4 :AMeaRfn* W
FELLOW TRAVELERS these yeengsters don't aJtatily belong la.
the' 'Carriade aett but they know a good thing when 'they tee 'tine.
1..,key're folded a free ride' on the rear axles of a horse-drawn
,earriage hi' Rome. The paying, passengers are visiting French
Caniniunist leader' Maurice Thorez and his Wife, though the
tribe riders tteitkae kriaw ,hae
How Can I?
/37 Anne AOticy
kIr7,77.7.
Q., Bow can remove the
shiny parts from a woolen suit?
A Sponge with, e solution, 1
tablespoon of ammonia to 1
quart of water, Then cover with
a wet cloth and Press with an
iron not too hot. Follow by
brushing the garment with a
stiff brush to raise the nap.
4, ,44
Q, Bow can 1 make candles
last longer?:
A. Place 'them in, the' refrig-
erator for a clay or two before
using, and they will last twice
as long and will not trickle
down the candlestick ee readily. * 4 *
Q, POW, flan X bring out.all the
lights in blonde hair? ,.
A, Use a 'ablution of a level
teaspoonful, of bona( added to,
a gallon of water as a rinsing
water.
;5..M.`4404
.011.5, GREASES'a TIRES 5t
Paints and varnishes, electric moteae;
1-IghtoYshop machinery. Dealers, want-
,ed. Write: Ware° Grease and Pia emitted, Toronto,
AGENTS wanted to sell. Standard
Greeting Card a, with or without
Scripture. Excellent commissions. Send
for sample's today, Standard qraattaa
Cards, 195 Perth:, St. Brockville, (int,
SELL ELECTRIC SHAVERS!
Agents and distributors wanted. to
sell world, famous Riarn Swiss „erect
'don Shaver; the finest precision shay-
ing 'instrument in the world,.. Clipper
head terns; rotary head, gives, closest
shave, Fully guaranteed ' for one year"
sgaInst all defects. complete details.
RIAM (CANADA) LTD.
345 Craig East Montreal
BABY CHICKS
AMES In-Cross, clay old, started pul.
lets, For high egg production at, low
feed cost, Also. wide choice breeds,
crosses in day old started pullets,
mi x ed chicks. Cockerels. June-July
broilers should be on order.
BRAY HATCHERY
120 John N Hamilton
THE demand for Tweddle chicks Is
increasing due to the fact that we, are ;."
supplying our customers with „seine of, ,
the best strains and breeds qt-chicks‘
it is possible for us to Jtatch.,Bure-it
costs us a lot of money to buy our
foundation stock from some of the
best production 'breeders producing
broiler stock in America but it has
paid off. Send for 1956 catalogue giv-
ing full details About our special egg
breeds, broiler breeds and turkey
poults.
TWEDDLE CHICK HATCHERIES LTD.
FERGUS ONTARIO
FOR SALE
110 volt light plants. 32 to 110 volt
inverters. New Sp e r r y DirectionAV, '
Gyros. All items guaranteed, Write. for
prices. B ethk p Electric, 'Bismarck,
North Dakota.
CHINESE ELM HEDGE PLANTS
WILL quickly peovide a five to fifteen-
foot' hedge. Nine" to twelve-inch plants,
$4.50 per hundred. Edgedale Thorpe
Nurseries, Aylmer, Que.
HANK WILLIAMS
RECORD SPECIAL,
69 Centi'llichl-
The MGM factOry has offered .:us ...a
limited number. of brand new Wil-
liams records at a 'substantial saving.
We are passing this saving on to you.
Order today •by number with this
'advertisement.
ACT NOW
LIMITED OFFER!
1., Lost on the'highway; "1 'Aft told
mama goodbye,'2. I saw the light,
Six more miles to go. 3. House without
love, Wedding 4., Moanin the
blues,' Lovesick'blues. 5.i'm so.,-loner; some 'I 'Could cry, Blues come around.
6. Illy sweet love ain't around, Long
gone daddy. 7. Honky, tonk blues
Long gone lonesome., blues." 8.:,,,,Your,,,s cheatin' heart, Cold, cold ..heart.
9. Settin' the woods on'fire,Kawliga.
10. You win ;again, I could never be
ashamed of you. 11. Hey good ^lookin'.
Half as much.
, 78 RPM ONLY
We cannot accept. COD on this offer.
Order prepaid only, and add 35e for -
mailIng.and handling. Shipments posi.
tively guaranteed against loss or
breakage.
DESTRY RECORDS •
P.O. Box M. Montreal P.O.
MEDICAL
IT'S PROVEN - EVERY SUFFERER OF
-“RHEUMATIC 'PAINS OR NEURITIS '
SHOULD TRY DIXON'S REMEDY.
MUNRO'S DRUG `STORE'
335 ELGIN, OTTAWA
$1.25 EXPRESS PREPAID
Qi How can 1' change ^ the
flavor of 'bread pudding?
A. When- peeparing bread
pudding- sprinkleoeach butterecP
slice of bread with desiccated
cocoanut instead. 'of currants,
and, spread some on the top:
This will be a pleasant change.
* a
Q. How can. I pack eggs suc-
cessfully?
A. Before packing eggs, coat
eaah egg thoroughly with lard
and butter, Use a large stone
jar and place 'the." egg§ small
end downwards in layers of
dry salt. • * *
Q. How can I prevent water
bugs around the kitchen sulk?
A. A little keieSene poured
down the kitchen sink at night
.is a precaution. * * *
Q.. How can I cut citron easily?
A, Steam it for "a few min-
utes and it will- make an easy
task out of a difficult one.
: 7. • *. Early Adventures
Of 'Josh Billings''
ISIGHTCRAWLERSI„ Terrific demand.„
Steady income. Keiv Copyrighted hoolc,..
explains hbw to: raise, store-and sell,
$2.50 'Postpaid. Colonie Bait Farms,
'1273 Central, Albany 5, New. York.
SAVE Money on Nationally Advertised,
Merchandise! Low prices on all items,
"'rush, 62.00 immediately for -big Cate. •
log. Century Co,, 1274 Fillmore, Denver
6, Colorado.
CANADA'S LARGEST
HOBBY SUPPLIERS
EVERYTI-IING --for4he Sobbeist;aeSeind.. for free, Bulletin or 254 for illustrated
catalogue. 24-Hour 'Service. Leonard'IP"
Hobby Centre, 608,0 Bayview Avenue,
Dept. "A", Toronto.
MONACO Prince Rainier set of 6, 25S
with approvals. Clifford Ritchie, 194
Randolph Roads Leaside Ontario.
SWINE
m ecra6 tion
;Neff, aa
on
Ttan Pau(Ric6er
hl e f Seali tam,
- „
Mt* 000 iii))10/4)0) iodoy
ISSUE' 17 — 1956
VERMICULITE IS' RIGHT-
I,ET this proven, guaranteed process bring back new car performance. Re-
- surfaces cylinder walls, piston ritlgat
.effectively, 53,95. Safety ,guard. Post-
tive puncture sealing Vompomid" la::.",_
boratory tested and approved, $2,98,
Four tubes $11.92; literature agents
wanted. Arthur D. Baulne, Sales Agen-
cy, Box 234, Massey, Ontario.
GEIGER Cotinterl Build your own is
one evening, inexpensively. Parts list,
circuit diagram, complete easy instruct
-iiorts, $2.00. Dept. B, Box 2723, Color,
ado Springs,- Colorado. •
POST CARDS! Old and new. Weep
money! One set brings $100. Learn
",t'values! See Collectors Magazine. Sam",:l.
pie 250 Box 432-C, Glendale California;
GET your free homemade cement paini
Formulas now! 18 beaqtiful colors,
Sensational new discovery. Guaranteed
50 years. Gallon costs only $1.00. Just
send stamp. Mason's Service, Nelson,
B.C.
OPPORTUNITIii
MEN AND WOMEN
WANTED, young meri4fOr -Telerapb jobs on Railway, -Big demand. Union
pay. We ,secure jobs.•,
ABC Shorthand qualifies for Stenog-
rapher in JO weeks, at, home. Free
folder,, either ,ceurse..,,CassarL,Systensi, 20' Spadina Road, Toronto.
1956 Coin catalogue $1.60, Handy coin
album 750 each, 3 for $2, Mr. Jacob
Dyck, 320 - E. 55 Avenue, Vancouver,