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HomeMy WebLinkAboutThe Brussels Post, 1980-10-15, Page 7Your profits may be eaten before your cattle get to market from the inside! 1it TRAMISOL' DEWORMER CYANAMID nine types of worms. And free of that worm burden, cattle are likely to gain more weight faster and you'll gain more at the market. Why lose weight to worms when you can profit at the market with Tramisol? Ask your dealer about Tramisol. He'll tell you it pays off -- because it works. Beef cattle have worms. You can't see them but there can be up to nine types of worms eating away at your cattle from the inside, preventing your cattle from gaining valuable pounds. And, at today's prices, you'll pay dearly for those lost pounds later. Tramisol is Canada's most popular beef dewormer. It is effective against all THE smussat.: POST OCTOISEN 15, 1900 — 7 to promote BY SHARON DINFZ A local advertising agency. has present- ed a package of 'piomotional ideas to. Huron. County council aimed at using the county's promotional dollars, more wisely to attract industry to Huron and promote the county to tourists. The presentation by Agripress Canada Ltd. d Hensall says the county must become • more professional in its promotion and must design, an overall plan for all of its promotional activities. BY SHARON DIETZ The Executive Committee ' of Huron County Council • reported at the September 29 • meeting that funding of the E. LONGSTAFF -ortoMETRIST- SE/WORTH 521-1240, Monday to Friday 9-5:30 Saturday 9-12:00 1 FREE PARKING ON PREMISES Closed Wednesdays , By Appointment Adrain Bayley told county council, September 29 that his agency believes display advertising in national or inter- national publications is an ,expensive way to promote the county and even though the county receives many enquiries, few are converted into sales. The county has been advertising in such publications in the past in an attempt to attract industry to Huron and create more jobs. Promotional ideas presented by Mr. Bayley include an eight-page tabloid news- , paper to stimulate interest in Huron County as a good place to locate a business or light industry. The paper would also promote the attractivelness of Huron as a home and 'vacation site stressing •e qualityth of life • here. This "Quality of Life" good people, good places theme is the main one to stress in this type of publication said Mr. Bayley. It' will not however, be accomplished with statisti- cal lists, but rather a casual, conversational but not gossipy,, editorial style. , People already living in the county would be Another theme Mr. Bayley suggested the tabloid should develop is Huron County as a community rather than" a collection of self- , interested communities. He explained that this does .not mean each incorporated town , or village would, be ignored, but the overall impact, should be one of co-operation rather •than competition between areas. Someone , The tabloid would also give some consideration to replies from interested ' businessmen. This should direct responses ' to county officials who 'can contact other municipalities which have the potential to 'serve the proposed business. STANDARD ADS Mr. Bayley also recommended the county adopt a standard advertisement.. format for all advertising, whether it be ,tourism ,or' for county staff. In addition he suggested some press release head 'paper should be made available and a series of press releases sent Out throughout the year to the various travel, magazines and, overseas trade publications. He alsO suggested a placemat be produced which can be Supplied to restaurants on a personalized 1:44s-throughout the county. Mr. Bayley recommended the county health unit building Huron , County Health Building, to be constructed at the Huronview Home for. the Aged in Clinton, will be possible through a transfer of funds from the Employee , building. The, new building is required because the county • ',health unit, staff in the Clinton :office is Working in cramped quarters now, and the staff will likely • triple December 1979, 'indicates next year. $380,600. can be transferred from the fund to the :Capital Works Building Reserve Fund ,and still :leave a I balance which will be well in excess of the total liabilities of the Employee Benefit Fund. .County Council apprOved the recommendation to transfer the fun& which will finance `the new health • Benef it fundto'finance, accompanied by photographs showingthe people involved in activities which illustrate the compatibility of their work environment with the enjoyable aspects of living in Huron County. interviewed and the interviews would be. continue with the town brochures for each . individual town and village but that the artwork be, standardized and made more `professional. Eventually, he said, a brochure should be put together With facts and figures • on the county, a technical fact sheet to follow up the. tabloid newspaper. Finally Mr. Bayley suggested a table top Benefit*eserve. Fund:: - when ;the additional . home ,, interested in locating in the county should be :display. to ,be used, at conventions and .1 An' auditor's' report, - care 'programs are added to convinced of the advantages of a' general exhibitions would be A"good investment. It 1. pleted for the year ending in the county :program , in :the area, the entire county, before he looks for a could also be used in tourist areas and at specific site. Goderich.