HomeMy WebLinkAboutThe Brussels Post, 1979-12-12, Page 144tb
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su!Lo. tVapyr.miNo
14 — THE BRUSSELS POST, DECEMBER 12, 1979
Media doing "lousy FofA hears
BY RHEA HAMILTON
Farmers learned Thdrsday night just how
much the medit influences the public's
perception of agriculture and just what they
can do about it. A panel discussion with
members of the media discussed the 'lousy
job' that the media is giving agriculture and
from questions the audience posed they
seemed determined to do something about
improving that image.
Panel members included Bob Trotter,
farm columnist who writes One Foot in the
Furrow, Keith Roulston, award winner of the
Huron Farm award and past editor of the
Blyth Standard and Henry Hess, news editor
of the Wingham Advance Times. Each
member of the panel spoke to Huron County
Federation members answering the question
"Does the media influence the public's
perception of agriculture?"
Mr. Trotter was outspoken in his
condemnation of the media and pointed out
that the national dailies, The Toronto Star
and the Globe and Mail don't even have a
farm editor or reporter. As an example of
poor media work he recalled a recent news
story concerning rising beef prices and he
was elated to see an agricultural story on the
air. Although the news story concerned beef
cattle the animals shown were dairy. Mr,
Trotter also pointed out the exposure that
rotten eggs got some time ago was front
page news. When the facts came out that it
was only a one day supply of eggs that was
.destroyed the news item was placed far .back
in the paper.
"Farmers do a good job," said Mr.
Trotter. "Who else in the economic sector
can boast of a 450% increase in product-
ivity. And yet the Globe can print an
editorial and. say that agricultural production
is notoriously low and give no facts to back
that statement up," Mr. Trotter stated.
Mr. Roulston backed up Mr. Trotter's
statements adding that there is a growing
isolation between the urban and rural
communities. He recalled reporting at an
OFA convention where the reporters from
the large dailies played up minor human
interest stories and ignored the hard, news.
"Farming is not a glamorous job and
neither is reporting it, Mr. Roulston said.
"Reporters want to be media stars like
Woodward and Bernstein, and you don't get
that reporting farm news or working
N7veeklies,"
Mr. Hess from the Wingham Advance
Times took a somewhat different angle and
although he wanted to remain optomistic he
pointed out that the role of the media is to
report and explain in context so as to help
people understand,,
"Clearly the media has a vital role in
getting the message out," he said. "The
most influential reporters. are urban and
consumer oriented and have to have the
desire to seek out the truth."
"Farmers have a right to be heard and
should insist on having their side heard," he
pointed out. "Here in. Huron. County we
have excellent access to farm news but due
to•lack of help and limited space in the
newspaper there is a limit to what can be
done."
Mr. Hess encouraged members to contact
the paper if they feel there is not enough
information or if there are inaccuracies.
In questions from the floor Tony McQuail
wondered if there was anything that the
farmers should be doing to help reporters
understand their problems.
Mr. Trotter pointed out that reporters
should be taught to ask more questions and
that farmers could be a little more tolerant.
Mr. McQuail also suggested that a vocab-
ulary on important issues be sent to papers.
This, would make it simpler to understand. It
was suggested that' maybe a short course
between the Federation and the new
reporters would'help but Mr. Hess pointed
out that because of the migratory nature of
(Continued on Page 201
Morley new warden
Bill Morley, reeve of Usborne Township,
was elected Huron County warden at the
county council meeting on Tuesday. Mr.
Morley defeated Eileen Palmer, Goderich
reeve and Ervin Sillery, Tuckersmith
Township reeve in the bid for the Warden's
seat.
Walton meeting
(Continued from Page 1)
know if changes could be made on that
motion.
"A library takes'up quite an area. When
you're doing it you should make sure you
have enough room because the library is
going to take up a fair chunk of room," Mr.
Campbell said.
"When you only pay for $15 a month for
this hall (the Walton Community Hall) what
do you need a two storey building for?" one
woman asked.
Finally. after a few moments more of
discussion.; at a suggestion from Grey
Township Reeve Roy Williamson it was
decided to get more estimated costs for
larger buildings and then hold another
meeting to decide which type of building to
get.
Also at the meeting, the new executive
was put in by acclamation. The new
executive members are: Lynn Steffler,
Graeme Craig, George Love and Joanne
McDonald.