HomeMy WebLinkAboutTimes-Advocate, 1978-12-28, Page 17Times-Advocate, December 28, 1978 Pag. 17 1
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Phone 235-1331
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Here Are TEN Solid Facts You Should Consider
In Planning Your Advertising;
_/L. This newspaper is an advertising medium that is WANTED - it is sought after and
PAID FOR, and advertising in it is not an intruder in the home.
☆ Nearly all of this newspaper's circulation is CONCENTRATED in this trading area.
_A_ This newspaper provides PENETRATION in the primary market by reaching virtu-
*''* ally every family or customer in that market.
☆ People read newspaper ads when they are ready to make a decision and WHEN
THEY'RE READY TO BUY.
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The newspaper is convenient; it may be consulted at a time MOST CONVENIENT
to every member of the family.
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_A_ People LIKE TO READ NEWSPAPER ADVERTISEMENTS - surveys show 85
per cent of the people want their newspaper to contain advertising.
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_A_ Every issue of every newspaper contains INFORMATION AND PICTURES of in-
terest to every member of the family.
☆ Newspaper reading is a habit and a part of people's routine.
The printed word is MORE RELIABLE and it cannot be refuted because it is
easily available for re-checking.
The newspaper is ideal for comparison — items in a newspaper may be easily com-
pared with items in other newspaper ads.
THE MOST EFFECTIVE and MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING
Clearbrook
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