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HomeMy WebLinkAboutTimes-Advocate, 1978-07-20, Page 28p°9° 38 ________Times-Advocate, July 20, 1978 Here Are TEN Solid Facts You Should Consider In Planning Your Advertising; f This newspaper is an advertising medium that is WANTED - it is sought after and PAID FOR, and advertising in it is not an intruder in the home. ☆ Nearly all of this newspaper's circulation is CONCENTRATED in this trading area. The newspaper is convenient; it may be consulted at a time MOST CONVENIEN7 *** to every member of the family. UL, This newspaper provides PENETRATION in the primary market by reaching virtu- *'■'* ally every family or customer in that market. •x«X»X<«.♦X‘,’<*#3 liMM >.. .vivijxj'w:1 ■t flliR flfl ■ih® iiif MbsX?&W&&X<'X*>X* ☆ People read newspaper ads when they are --eady to make a decision and WHEN THEY'RE READY TO BUY. !XvX<’X»XwX% x,x*x*x,x*x*x»x,2»x>x*x* x*j*x»x^»; *" :-Z •X«X»X;m«X»X -Ar People LIKE TO READ NEWSPAPER ADVERTISEMENTS - surveys show 85 per cent of the people want their newspaper to contain advertising. _A_ Every issue of every newspaper contains INFORMATION AND PICTURES of in- *** terest to every member of the family. ☆ Newspaper reading is a habit and a part of people's routine. The printed word is MORE RELIABLE and it cannot be refuted because it is easily available for re-checking. -A— The newspaper is ideal for comparison — ,items in a newspaper may be easily com- pared with items in other newspaper ads. I X *X>X»X« *wX»X* £ 4 xt tree* 4 UtlC ........=w«W FIHVlVO** " V PIMP wL •ft:'ft; Clvarbrooli THE MOST EFFECTIVE and MOST ECONOMICAL WAY TO PROMOTE BUSINESS IS THROUGH NEWSPAPER ADVERTISING •X A* Bi®I® KiSi•sxSX iii■Xi,X‘X'X*’'’«’^^,*,*’W‘X,X<<*X,X<‘ XSirXtlwIrSX’i-X'X-I^X-XvX'^.'-i’XX’X^'XXW-SX-X-iW?•X*X’X’X«X‘X*X*X4: •!•***.• :>x W-!-: J# ft ;X •XvXxX* :x<*x I imes - Advocate Serving South Huron, North Middlesex & North Lambton Since 1873 jb$ F Phone 235-1331