HomeMy WebLinkAboutTimes-Advocate, 1978-07-20, Page 28p°9° 38 ________Times-Advocate, July 20, 1978
Here Are TEN Solid Facts You Should Consider
In Planning Your Advertising;
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This newspaper is an advertising medium that is WANTED - it is sought after and
PAID FOR, and advertising in it is not an intruder in the home.
☆ Nearly all of this newspaper's circulation is CONCENTRATED in this trading area.
The newspaper is convenient; it may be consulted at a time MOST CONVENIEN7
*** to every member of the family.
UL, This newspaper provides PENETRATION in the primary market by reaching virtu-
*'■'* ally every family or customer in that market.
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☆ People read newspaper ads when they are --eady to make a decision and WHEN
THEY'RE READY TO BUY.
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-Ar People LIKE TO READ NEWSPAPER ADVERTISEMENTS - surveys show 85
per cent of the people want their newspaper to contain advertising.
_A_ Every issue of every newspaper contains INFORMATION AND PICTURES of in-
*** terest to every member of the family.
☆ Newspaper reading is a habit and a part of people's routine.
The printed word is MORE RELIABLE and it cannot be refuted because it is
easily available for re-checking.
-A— The newspaper is ideal for comparison — ,items in a newspaper may be easily com-
pared with items in other newspaper ads.
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THE MOST EFFECTIVE and MOST ECONOMICAL WAY
TO PROMOTE BUSINESS IS THROUGH
NEWSPAPER ADVERTISING
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I imes - Advocate
Serving South Huron, North Middlesex & North Lambton Since 1873 jb$
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Phone 235-1331