Times-Advocate, 1979-03-21, Page 41Today’s active woman must
learn to take care of hair
UNISEX HAIR DESIGNING
423 Main St., Exeter
235-1150
“SOFT AND SOPHISTICATED’’ is the fashion look for spring
hairstyles, according to the members of the Helene Curtis
Hairstylists Advisory Board. For instance, Brenda Longhofer
of Louisville perms a short style to add control and curve to
chic and elegant waves. But hair health is just as important as
hair style this season, and professional hairstylists are recom-
mendipg a complete program of personalized haircare such as
the Moisture Quotient system from Helene Curtis to keep hair
looking its best.
No matter what the style or
length, Helene Curtis Hairstyl
ist Advisory Board members
agree that the fashionable head
requires good at-home care.
Brenda Longhofer of Louis
ville explains that “busy
women don’t go to salons as
often these days, so they have to
be able to handle and care for
their hair between salon visits. ’ ’
Michael Marks adds, “Peo
ple need to be responsible for
way their hair looks. What-
^^Rtr the hairstyle trend, people
need hair that’s healthy-looking
.and suited to where and how
they live.”
For healthy hair that shows
off a new spring hairstyle, start
with a good professional cut.
And, be sure to have a trim at
least every two months. . . this
season, neatness counts!
Be aware of how lifestyle
affects hair. The high heat of
styling tools can continually rob
hair of its essential moisture.
Exposure to the sun’s ultraviolet
rays, to wind, hard water and
chlorination, all can take away
moisture, leaving hair dull, dry
and lifeless.
These moisture-robbers call
for a gentle shampoo and condi
tioning treatment. The Helene
Curtis hairstylists recommend
shampooing as often as neces
sary to keep hair clean, and
using a conditioner regularly to
add shine and manageability to
hair.
Chemical treatments, such as
the perms and hair coloring so
popular for spring, require spe
cial attention at home: condition
often, brush gently, use a low
heat setting on blow dryers or
curling irons, or let hair dry nat
urally to avoid damaging it.
One way to assure good at-
home hair care is to ask your,
hairstylist about Helene Curtis’
new Moisture Quotient system,
which starts with an in-salon
hair analysis and continues at
home with MQ shampoos, con
ditioners and other products.
Moisture Quotient products are
designed to work together to
The weak-chinned
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prevent dryness, breakage and
dullness by restoring and main
taining hair’s proper moisture
level.
A manageable, well-
groomed appearance this spring
starts at the top with a new
“clean-cut” hairstyle and at-
home hair care for shiny, man
ageable, healthy-looking hair.
T-A Fashion Edition, March 21, 1979 Page 15
Now get a'natural’ look
The “natural" look is on top
of the fashion list for spring
1979, but with a difference.
Those silky, lustrous blouses
and linen-textured suits will be
made from fabrics of man-made
fibers like polyester, nylon and
rayon, according to the fashion
experts at the Fiber Information
Center (a service of the Man
made Fiber Producers Associa
tion).
Top American fashion
A1 sS 'J
designers like Halston, Karper,
and Geoffrey Beene use versa
tile man-made fibers to achieve
the look of luxury, once thought
of as the exclusive property of
silk, linen and cotton—and
these creative designers are able
to present many items in fabrics
of man-made fibers with all the
fashion that their reputations are
built on.
“Natural" is an attitude, an
awareness of color and texture
put together from things that
come from the earth-—the reds
of clay, ranging to beet; the
browns and greens of the
forests; the gentle neutrals like
mushroom, slate and ivory.
Many of the care labels will
emphasize the trade name of
these fibers, of course, but if
you read carefully enough
you’ll find out their generic
names.
A New
You Wiith A
New Hairdo
Get into the spirit of the
approaching Spring season
with a brand new hairstyle.
Specializing in hair cutting
and blow drying. Perms,
OPEN
Thurs. 12-8 Fri. & Sat. 9-5
JAMIE’S
PLACE