HomeMy WebLinkAboutThe Exeter Times-Advocate, 1976-05-13, Page 18Page 18 Times-Advocate, May 13, 1976
MR. MERCHANT
You know your advertising
message will be read in this
newspaper because •
BRING ON THE FOOD! Gertrude Hamilton has lust purchased a meal ticket from Stella Taylor at the
United Church luncheon. T-A photo by Sharon Specht.
PEOPLE PAY TO READ IT,
AND THAT'S IMPORTANT
THE CROWDS MAY HAVE been large, but preliminary bidding was slow at an auction held in Exeter
Saturday. Bidding started to pick up when antique furniture was on the block. The auction was held to dis-
perse of the estate of Mrs. Thelma King. T-A photo by Youngs
home every week . . . and when you pay for
something you're more inclined to use it. At the
Times-Advocate you can count on each and
every paper we sell being used and that means
your sales message stands a very good chance
of bringing people to your establishment.
The Times-Advocate could easily put out 10,000
papers a week and dump them into every home
for miles and miles (they'd have to be miles and
miles away because we already reach most of
the homes in this area) but what guarantee
could we give our advertisers that these extra
copies would be used. And believe it . . . unless
advertising is read and accepted, it's wasting
your money.
Retailers are not in the habit of spending hard-
earned dollars on advertising for the fun of it or
because they think we're nice guys down at the
Times-Advocate. They want to use their adver-
tising as an investment in future sales, an in-
vestment that will pay off at their own cash
registers. It is this reason that makes the Times-
Advocate the wisest place to make that impor-
tant investment because you know your adver-
tisement will be read and accepted by the vast
majority of potential customers living in this
trading area. People ask us how we can
guarantee high readership of advertising? The
answer is simple . people pay us for our
paper because it is a welcome guest in their
WHY DOES THE TIMES-ADVOCATE GIVE YOU THE
BEST ADVERTISING VALUE FOR YOUR INVESTMENT?
THE PROCESS CAMERA at the Times-Advocate looks a little complicated to these Ailsa Craig students.
Here they learn about the lens of this large camera. From left to right back are Mrs. Margaret Vernon
(Grade 3 teacher), David Hodgins; middle, Lisa Ryerson, David Marshall, Paul Scott; front, Brian Dixon and
Carol Gilmour, T-A photo by Sharon Specht
• Advertisements from leading businesses
in • this area.
• .Complete coverage at local news
events.
• Bill Smiley's column which has gathered
many followers over the years.
• By far the largest selection of real estate
advertisements.
• We're members of the Audit Bureau of
Circulation which means you can
depend on getting guaranteed paid
circulation.
• A regular column on religion as it
applies today.
• People buy a newspaper because they
want it in their home.
• This area's largest classified section.
• Informative news for farmers and an
exclusive farm column by Bill Stewart,
former Minister of Agriculture.
• An informative and interesting womens
section which is important because
women influence over 80% of the retail
spending in Canada.
• Elaine Townshend, a popular local
writer is read weekly by T-A subscribers.
• Local sports coverage and column.
qhe exeferZinesativocate
Let us help you plan your advertising for profitable results
235-1331 STUCK AGAIN — Unfortunately this slide is not prepared for human use yet. Mike Shouldice of Stokes Bay
repeatedly found himself stuck in the middle. Brother and sister Julie and Joe are looking on.
Photo by Y. Romaniuk