Loading...
The Exeter Times-Advocate, 1966-04-14, Page 19Checking ink colors coocifire am SUPER TORQUE 18.444 Goodyear's "Super Torque" built with Tufsyn incor- porates a revolutionary new design concept resulting in exclusive "Angle Braced" Lugs. This lug design permits the effective use of deeper and more stable lugs for — 1. Longer wear in the field and on the road, and 2. Converts Rear Wheel Torque into maximum traction over a longer period of time. PREMIUM QUALITY — ONLY A FEW DOLLARS MORE THAN ORIGINAL EQUIPMENT TIRE NEWBY Tire & Battery Service 242 Main North Exeter 235-0330 NOW CANADIAN MADE There Is Only One Triple K: rig," 1. THE ONE WITH THE ef_di MARK 2. THE ONE WITH EACH TINE TESTED 3. THE ONE WITH EACH FRAME BAR PRESTRETCHED 4. THE ONE WITH CADPLATED ECCENTRIC BOLTS 5. THE ONE WITH 4 DIFFERENT SHARES 6. THE ONE WITH THE IMPROVED SELF-LEVELLING DEVICE 7. THE ONE WHICH IS MOST SOLD IN MOST COUNTRIES 8. THE ONE WITH THE BEST PARTS SERVICE EXETER FARM EQUIPMENT R. D. JERMYN Phone 235-1380 By MRS. NORMAN LONG CKSL RADIO WILL BE BROADCASTING DIRECT FROM THE STORE IN EXETER APRIL 14 Meet In Person Art Bartell 1 2 — 2 P.M. Bob Capp 5 — 9 P.M. The Country Music Gentlemen Of CKSL 1410 Producing a l l color edition poses problems EASTER VISITORS Mr. & Mrs. Ross Scafe, Mari- lyn and Teddy of Elginfield with Mr. & Mrs. Elton Curts. Miss Elda Brown of London with Mr. & Mrs. Ross Brown and family. Mr. David Hutchinson of Tor- onto and Miss Eleanor McKenzie of London with Mr. & Mrs. Er- vine Eggert. Mr. & Mrs. Bob Hutchinson and daughter, of Sarnia with Mr. & Mrs. Jack Hutchinson and family. Mr. & Mrs. George Appleton of Rochester, N.Y. with Mr. & Mrs. Oscar Steeper and family. Mrs. Lorene Doan and Cynthia of Toronto with Mr. & Mrs. Law- rence Curts. Mr. & Mrs. Louis Schilbe and family of Zurich, Mrs. Jeanette Hunter of Toronto, Mr. & Mrs. Bruce Huntley of St. Catharines with Mr. & Mrs. Bruce Steeper. Mr. & Mrs. Earl Gardner and family of Newmarket with Mrs. J. Gardner. Mr. & Mrs. Ken Larmer of Peterboro with Mr. & Mrs. Car- man Woodburn. Sixteen persons entered church membership in the United Church Sunday, fourteen young people and one adult on profession of faith and one member by transfer. Mrs. J. Wellman of LaGrange, Ill, spent a few days last week with Mrs. Roy Sheppard. STUDY TRINIDAD At the UCW meeting held at the home of Mrs. L. Curts, Mrs. J. Horner presented the study on Christian education in Trinidad. Mrs. G. Dixon led in the worship service with an Easter theme using a tape recording of "The Cross." President Mrs. Carman Wood- burn conducted the business when plans were made for the bazaar to be held Friday, April 22 at 2:30 pm. Thirteen members were in attendance. PERSONALS Mr. John Rock and Mr. Harold Pollock returned to their homes last week from St. Joseph's Hos- pital, London. Personal income taxes repre- sent less than 20 percent of the total of all taxes paid in a year by Canadians. BY VAL HALTKALNS The idea to run four colors was purely accidental. Our ser- vice that supplies advertising il- lustrations had designed an ap- pealing Easter cover available to all weeklies that felt enter- prising or extravagant enough to try it in color. And it seems we were enterprising and extra- vagant enough to be willing to try it. The next logical step, from purely practical point, was the tie-up of full color advertising that would help to defray the high production costs. (How high they actually can become we only found out four colors, some 40 additional man-hours and 2,000 wasted copies later). Here is where the real fun began, National advertisers, who are in a position to finance color advertising and in fact, are quite eager to do so, just could not meet our requirements. W h 11 e we were generous enough to give them ten days to make up their minds, they maintained, that two months were the shortest period to make preparations and hav- ing gone through the grind we now can see their point. Thus we were left with a purely local field to explore and, we can now say, it was one of our most rewarding experiences. In order not to overdo a good thing, it was decided at the out- set, that only one color ad per page would be allotted regard- less of how tempting it would be to minimize our losses. The advertisers at the same time, had to be adventurous enough to leave us full freedom, since we could indicate what we planned to do only in very general terms and even to a lesser degree could we predict what we would end up with. It is one thing, to receive color separation negatives pre- pared by experts to their best ability. It is quite another thing, even with adequate technical knowledge and experience to do the same thing at home. We did not have either adequate technical knowledge nor technical experience to do this at home. So we just went ahead . . By MRS. ROBERT RUNDLE Mr. & Mrs. Lloyd Thomson, Murray and Barry of Blanshard, Mrs. Gertie Thom son of St. Marys were Sunday guests with Messrs Wm. and Howard Rinn and Miss Noreen Walkom. Mrs. Grace Walkom and Mr. Charlie Cottle ofFullarton were Friday guests with Messrs Wm and Howard Rinn and Miss Noreen Walkom. Since operation DC (the desig- nation originated on the lips of this writer as soon as the project went underway and means a somewhat unprintable d.—color) was meant as a test case all along the line, we designed each page to fill a certain purpose. The front cover is a three- color separation based on repro proofs with the fourth color used incidentally, Second page (Russell Electric) ad is a purely mechanical se- paration, designed for a some- what rude impact to shout at the reader that color is really here. (In. TV as well). Page four (Hopper-Hockey) is an attempt to simulate half-tone separation from a monochrome original (carpet cut). This writ- er, hit the idea (not so novel at that) to use a negative reversal technique. The idea caused some misgivings at the backshop but a series of tests run at the home plant soon established the required enthusiastic attitude. Still, all the efforts so far did not quite come near the original plan, to run a real, four color separation. We needed one to show to the outside world that we could do the job and we needed a real separation badly. We must give a full credit to Canadian Tire and Don Jones for their enthusiastic support here. Don not only grasped the potential of such an ad im- mediately, but worked up a de- gree of enthusiasm, that equal- led the one prevailing at the plant., The ad itself is from the new Canadian Tire catalogue, now in the process of being mailed with- in the district. It seemed a simple matter to borrow the separation negatives from the catalogue printers, but it did not go so smoothly after all. First we encountered a de- gree of scepticism. Nobody at the higher level believed that a newspaper could duplicate the quality achieved on presses that are specially designed for cata- logue work. Secondly, as the deadline drew uncomfortably close, there was a mixup and the negatives did not arrive on time. On Monday morning (when the negatives had to be here) Don jumped into the car and went to Toronto. He spent the day chas- ing the negatives and overcom- ing last minute objections and if's, but he was at our plant shortly after midnight trium- phantly waving the negatives. Or at least what we thou g h t were the negatives. The next morning we discov- ered they were the positive prints on film. At this stage nobody could afford a stroke. We just had to carry on and our cameraman just had to make the negatives the best he could, He did an admirable job and finally, three hours before the deadline we had the coveted neg- atives. The tension was high. Whether in direct relationship to the ex- citement or independently, the bathroom went on strike . . Two machines broke down and had to be repaired before work could be carried on. Two employees did not appear at work in the morning due to illness, A third one took sick in the afternoon . . If this sounds like a mutiny, it was not. The co-operation and the enthusiasm for the project, despite an additional burden of duties was something, that will remain in the memories of the whole team long after the color edition will be forgotten. At 2 o'clock Tuesday after- noon this writer, followed by the best wishes of everybody, went to London to witness the birth of the new "baby". It seemed only fitting, that Don Jones, who had successfully gra- duated to the role of “Printer's Devil" too should share the hon- ors. Four colors, on four pages in a newspaper, is not quite "a matter of course" experience even to the most capable operat- ors of offset web presses. They will tell you, they can tackle two pages comfortably. By doubling the amount of color pages you don't double the trouble. You create an octapus where each of the eight variables tend to run into a direction of their own and it is quite a job to keep them all together or as the technical term goes, to keep all the colors on each page in register. Of course, we discovered some errors. A slight buckling of the plate, insignificant in black and white created additional head- ache. But it all proved well worth the trouble, once the color se- parations were adjusted for per- fect register. The team at the Times-Ad- vocate is well justified to feel proud of the end result. It will be even better the next time, when all the experience gained during this experiment can be put into effect, Yes, the full color era even in weeklies, Is here. WOOL Realize the highest returns for your wool by patronizing your own Organization. SHIP COLLECT TO Our Registered Warehouse No. 10, Carlton Place, Ontario Obtain sacks and twine without charge from Exeter District Co-Operative Exeter or by writing to CANADIAN CO-OPERATIVE WOOL GROWERS LIMITED 40 St. Clair Avenue East Toronto 7, Ontario. Times-Advocate, April 14, 1966 Pao* 19 11140111 0000 000litm(1,1 o oo oo Mil 01Wit/11/11111!!!!!!!!!!!!!!!!!!!!!4!!!!!!!!!!!!!!!4!!!!!!!!!!!!!!!!AW!!,11,M1/WIMWMI!, Once in every week, An ad in every home That's the way to more business profits. iiii !nl!Illiolli!4110Rom iii i ll IM14114m41,111!!!1,!!!! iiiiii ! i ! ...... !MOM!! u1!!! .. . tImollomplAlawfaillom . ..... wimppi Mrs. Vivan Cooper spent a few days last week in Detroit, Mrs. Wm. Kyle recently visi- ted an aunt and uncle, Mr. & Mrs. Kenneth McLeod of Guelph. Mr. & Mrs. Vivan Cooper visi- ted Easter Sunday with Mr. & Mrs. Ralph Rowe of Ailsa Craig. Mr. Charles Taylor of Stoney Creek visited Mr. & Mrs. N. Long on Good Friday. Sunday visitors were Mr. Oswald Brown, QC, & Mrs. Brown of Detroit, Mich., Mrs. Marguerite Ulch, Windsor, Mr. & Mrs. Ed Little, Hensall. Mr. & Mrs. Ross Carter of Chatham spent the weekend with Mr. & Mrs. Nelson Hood, the latter returning with them for a few of the Easter holidays. At a bake sale Saturday after- noon at Crest Hardware Store, Hensall, UCW unit 2 of St. An- drew's United Church, Kippen, realized the sum of $32. Easter service conducted by Rev. Donald Stuart with special music provided by the jr. and sr. choirs was well attended. Mrs. Jean Kyle of Clinton was a Sunday guest with Mr. & Mrs. Emerson Kyle and Jim. Mr. & Mrs. Gerald Parsons, Johnnie and Terri of Thamesford visited Sunday with Mr. & Mrs. Archie Parsons and Donald. Mr. & Mrs. Harold Caldwell and Jamie, Hensall, Mr. & Mrs. Tom Kyle and family, Hensall, spent Sunday visiting Mr. & Mrs. Wm. Kyle and Al. Mr. & Mrs. James Armstrong of Staffa and Mr. & Mrs. Roy Armstrong of Owen Sound called Tuesday on Mr. & Mrs. Long. Grand Opening Celebration All This Week End PLANET TIRE CASH & CARRY STORE IN EXETER AT DALE'S SUNOCO Compare These Low Low Prices First Line Original Equipment Nylon Tractor Rears Size Ply, List Cash and Carry Also Free Draw On One Pair Of Tractor Fronts " The biggest tire selection in Western Ontario and the fastest service" VISIT PLANET TIRE CASH 8t CARRY STORE SOON AT DALE'S SUNOCO You'll get the lowest prices in quality passenger tires, truck tires, tractor tires, wagon tires. Planet Tire Sales Ltd. London, St. Thomas, Ilderton & Now Exeter. FARMERS! SPECIAL PRICES ON ALL TAU L VIBRATING DANISH CULTIVATORS Compare: KEWANEE WHEEL DISCS ETC. TIRES ALL BRANDS Up To 50% Off List Price Early Funk 6 — Hybrid Seed Corn Agrico Anhydrous Ammonia The Cheapest Form of Nitrogen HAUGH BROTHERS Farm Equipment 1 Mile East Of Brucefield Mono: 527.0927 This Week End You Can Take Advantage Of The "ON THE SPOT SPECIALS" You'll love the Early bird specials. MR. FARMER 9.5/24 9 x 24 11.2/24 10x 24 13.6/26 12 x 26 18.4/30 15 x 30 400 x 15 400x 19 750x 16 Size Ply List Cash & Carry Nylon Tractor Fronts 4 63.60 4 73.30 6 111.85 6 219.35 4 16.15 11.17 4 18.40 12.73 6 40.80 24,88 39.95 44.45 69.95 129.95