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HomeMy WebLinkAboutThe Exeter Times-Advocate, 1965-11-11, Page 2EDITORIALS Shop at home During the next few weeks nearly every town in Ontario will be urging residents to shop in their home town. There will be newspaper advertisements, store banners, radio and T,V. commercials as well as word of mouth advertisements. In opposition to this, many stores from neigh- boring cities will be sending flyers and broadcasts aimed to lure the residents from the smaller com- munities to shop in the big cities. This is a constant war, and one which must be fought. The merchants in the smaller centres such as Exeter, operating with smaller budgets, must try to fight the large discount stores who blazen "leader items" across a full page. These stores fail to let people know the majority of other articles in the store sell for as much, if not more, than what they sell for in their home town. "Leader items" are a good means of adver- tising, and drawing customers, but when these tend to give false impressions, it is the shopper who suf- fers. Nine articles in 10 in Exeter, sell for compar- able prices with those in the cities. Local merchants realize they are in competition with a city, and so keep their prices in accordance. Over the past few years, stores have expand- ed and modernized to give shoppers a greater va- riety from which to choose. The merchants have worked and spent money to make Exeter grow and prosper. It is up to the local resident to assist in the continued growth and expansion which the town has experienced. Don't be misled by a few leader items in throwaway advertising. Shop and compare all the prices and find, "true value lies at home"! Remember that pledge? The Exeter and District swimming pool is now a reality. It was operated successfully during the past summer providing a safe and pleasant pastime for many youngsters of the community. It has also made possible swimming instruction and is an asset to the area. The pool is not yet paid for. Members of the swimming pool committee have donated much to making this a success, even to guaranteeing the pay- ment of the last few thousand dollars. Donations are needed to meet this obligation. There are many people in the area who have not completed their pledges and others who have indi- cated they might give further assistance. This money is needed now. The amount of the debt is $2,900 and mem- bers of the committee are anxious to have this paid as quickly as possible. Cheques may be left with the treasurer, Charles Smith, at the local branch of the Bank of Montreal. Export fresh produce The man who builds a better mouse trap is still very much in demand. It was proven again this summer when Illinois farmers co-operated in a plan to send sweet corn on the cob to Britain. The poten- tial market was tested with 20,000 ears that were jet-flown to an adventuresome London grocer. The experiment proved •to be successful. It was made pos- sible by a process by which the ears of corn are chilled and packaged so as to keep them fresh for many hours. The export of this farm-fresh product, and the fine reception the corn on the cob received, holds promising possibilities for an overseas market sup- plied by fresh produce from the United States. Rapid With the editor in transit by jet aircraft makes it possible to have the produce on the market with the speed of distribution of much produce on the domestic markets. It must be strange to many people that the promotion of foodstuff seems to follow odd paths to reach the consumer in some other land. For instance, at a time when Canadian cheese producers were com- plaining of the lack of markets the European cheese- makers were exporting cheese to Canada in fancy wrapping and packages and enjoying a fine market. And it does seem to be a shame that "export qual- ity" in some products seldom seemed to find its way to the domestic shelves. (Sudbury Star) Kerr's Korner Dear Craig: I have received a letter from the Cana- dian Welfare Council requesting assist- ance in preparing a pamphlet which will assist United Appeal volunteers and other charitable groups gain publicity and make their campaigns' more effective and so more successful. The pamphlet will be for distribution on the local level, on how to gain local assistance; how to best prepare and present material to weekly newspaper editors so as to gain the maximum benefit from the public service efforts donated by nearly all local newspapers in campaigns of this kind. Requests of these kind come in oc- casionally and they generally end in file 99 because of lack of time to do the neces- sary preparation work but I feel there are many organizations which could have much more publicity and so further their own works if they would appoint a member of their group to look after this job who at least knows the bare essentials of what they are supposed to do. Almost every organization today has a public relations or publicity committee but unfortunately the majority of them are woefully inactive. The most important step of course is to make sure the person ap- pointed to this position is aware of what the work entails and is willing to work at this. In many cases this committee is not regarded as important, and because of this the club or association suffers from lack of publicity and support for the work they are attempting to carry out. An editor of a weekly newspaper is like everyone else, in that he has only two eyes and two ears, and cannot possibly know of everything going on in the community un- less he has the co-operation and assist- ance of the publicity committees of the various organizations. The first thing a publicity chairman should do is to acquaint himself with his own club as to past projects, current events and proposed projects for the fu- ture. His next step should be to take a few minutes and visit the local newspaper office and meet the editor. It would be a waste of time to drop in to see the editor without first htiving a good background knowledge of the club and its purpose. It may be that the person appointed has never written an article in his life and has no knowledge as to what is considered news. This will make little difference in the success or failure of his efforts•if he is willing to learn. Very little 'of the news which comes into a newspaper is printed in the form which it arrives, outside of personal items. What is needed is informa- tion and with an abundance of this it takes very little effort in the hands of a pro- fessional to turn this into an interesting news story. One point I should mention is that of enthusiasm. Don't become so enthusedwith your particular club or project that you approach the editor with the attitude, "you must do this". Editors as a rule, are, among other things, fiercely independent, and the person who comes in with the at- titude he is going to tell an editor what he must do may find himself walking out with the information as to where he can go. As a general rule any person walking into an editor's office with a worthy pro- ject which requires support will not walk away without the promise of help. The amount of that help will depend on the co- operation of the organization. Pictures today play a very important part in the presentation of news and it is important to let the editor be the judge as to what may be of news value. By giving an outline of the entire project it is pos- sible that ideas may come for two or three pictures during a particular project or campaign rather than only one or two, An example of this may be a proposed canvas of the town. People and people's faces make the news and so it maybe that a picture might be in order of a group pre- paring the canvas kits possibly a week be- fore the canvas. Another picture might be suggested while the canvas is taking place and a third might come in the cam- paign headquarters where the funds are being counted or a social evening is in pro- gress for those who assisted in the cam- paign. A good idea for the beginner in public relations is to study newspapers, find out what other groups have used to get their name before the public and try to draw parallels. Over a period of time you will find you have a long list of ideas which seem obvious after reading them. And don't worry about borrowing other people's ideas. Imitation is the sincerest form of flattery. You don't necessarily have to use your own town as an example. Take the trouble to go to neighboring towns and find out how they handled a similar problem. Whenever possible advance warning should be given to the newspaper as to when certain events are scheduled. It may be that several events are scheduled for the same night and advance warning may make it possible to schedule a picture at a different time. Many good pictures are lost simply because there was not enough advance warning given. Information should be brought into the office as soon after the meeting as pos- sible. Simply because you do not receive your newspaper until Thursday morning is no reason to suspect that it is all put together on Wednesday evening and that Wednesday afternoon is soon enough to bring in the information. The next issue of the newspaper is started almost as soon as the last one is completed and the rule of thumb is, the earlier information is in the office the better chance it has of getting into the newspaper. Tuesday after- noon and Wednesday mornings many last minute news stories arrive in the office, and many times a choice has to be made as to which is the most important. In the fight for time an article which is poorly written, lacking in information and general interest or arriving too late is often shoved to one side and the person who brought it in is left to wonder what hap- pened to it. Do not be afraid of asking for assistance or advice simply because you feel your group is small in relation to others in the community. A newspaper, while still a business, is vitally interested in public service and making sure all residents have an interest in their community. It is only through this that a community can grow. Church auxiliaries are as important to a community as a council in that they fill'a vital need. Although some people's faces may ap- pear in the weekly newspaper more often than others because of their position or activities, it is safe to say that over a period of time nearly everyone in the community will have their picture or name in the paper. The weekly newspaper is a reflection of the community and it cannot grow faster or become more interesting than the town itself is. A bustling, busy community, will reflect itself in the many activities which the majority of the people participate in. As ever, Ken Times Established 1873 Advocate Established 1881 Amalgamated 1924 AeOreferZimes-Ainicieafe SERVING CANADA'S BEST FARMLAND Member: C.W.N.A., O.W.N.A., C.C.N.R, and ABC PUBLISHERS: J. M. Southcott, R. M. Southcott EDITOR: Kenneth Kerr Published Each Thursday Morning at Exeter, Ont. Authorized as Second Class Mail, Post Office Deis% Ottawa, and for Payment of Postage in Cash Paid-in-Advance Circulation, March 31, 1965, 4,174 SUBSCRIPTION RATES: Canada $4.00 Per Year; USA $5.00 !T."' mitoomoominowitmollogiumolipollopoommitioniumiloolopoliwilliniumoollimiliffifillmo ONE MAN'S OPINION. by John C. Boyne Freedom IIIII11111111111111111111111101111111111111111111111111111111111111111I1111111111111111111111111111111111111111111111111111111111111111111 You don't have to buy a water softener TRY A TANK EXCHANGE We have manual and automatic units for sale, rent or lease-purchase plan. Pick up your phone and say . . Check your yellow pages. He's under water. Culligan Water Conditioning 524.9571 GODERICH NOTICE Residents of Town of Exeter The Geography Club of the University of Western Ontario are planning a survey of the Town of Exeter on Saturday, No- vember 20. The survey has two objectives in mind: first, a land-use classification, and second, an analysis of population structure. This survey is mainly to bring a former survey up to date. Your co-operation will be appreciated. E.H. CARSCADDEN, Town Clerk DEVON BUILDING PH 235-0120 EXETER At your service We convert gas stoves to bottled gas, provide guaranteed repairs on all makes of bottled gas appliances. Prompt deliveries, dependable installations Davies Grant 8 Patterson CHARTERED ACCOUNTANTS Municipal Audituis Office Hours 9 a ni to 5 p in Hotson Propane IIIIIIIIIIIIIIIIIIIIII HIGHER OM= INTEREST • RATES NMI Guaranteed Investment Certificates 0 1 to on amounts of $100 to $100,000 or more for 3, 4, or 5 years. Larger amounts subject to nego. tiation. for 1 and 2 year terms. MOM 1.11 II•••• MEMO An ideal investment for security and high return. INDUSTRIAL Mortgage & Trust Company Established 1889 OFFICES:— Forest Sarnia Petrolia Strathroy Contact our representative John Burke 235.1863 Exeter MN MOM NM 11•111•1111 238.2005 GRAND BEND Someone has said concerning Re- membrance Day; "It is necessary that the younger generation should remember their debt to those who were not afraid to give even their lives, so that others may have an opportunity to build a great country and at the same time create a society of free men". This past Monday we all had the opportunity to exercise our freedom to vote. On Remem- brance Day we remember that a great amount was paid for our right to vote, our right to speak and act democratically. That is our heritage — it is at the same time one of responsibility and freedom. It is a heritage that would have perished if Naziism had won the day. As a churchman I must also be grateful for the freedom to worship, the freedom to preach in a free pulpit unhampered by government interference. As Harry Emerson Fosdick said in a letter to a university student; "you could not remember what Adolf Hitler said in 1933 but I cannot forget it. He shoutled "I could destroy the Church in a few years!". In the areas of politics and re- ligion we are blessed with the freedom of diversity. We are not coerced into a predetermined uniformity. We are free to be different. We are free to vote for whatever party best appeals to our sense of values. We are free to worship, where, when and how we wish. We are free also not to worship at all. We do not all have to agree as to which party we'll vote for or how we will worship. We must only pre- serve the right to do so dif- ferently in an atmosphere of mutual respect. This is a basic freedom for which men have died. Today we remember their sacrifice and give thanks for it. In a day when basic freedoms are yet to be achieved in many countries; in a day when hard won freedoms have been lost in some areas we realize the debt we owe but we see also the responsibility that is now ours. I believe that today we stand in danger of misusing our free- dom. You see it is one thing tobe free to vote, to worship, to work, and to play. It is quite another thing to do all of these things responsibly, Too many in our society have exchanged real free- Dear Mr. Editor: LET'S TRY TO ACQUAINT THE PEOPLE, NOT CONFUSE. What is the definition of old age? This is my idea, "Old age is when people could remember the time when we looked to the PRESS for clarification, rather than confusion" and after read- ing page 16 of last week's T-A I found it to be true. The heading said "Annual Elections for Grand Bend". This much was correct, but from there on any resemblance between your news story, and the Press release I gave you over the phone is strictly coincidental. 1. This year 1965, Grand Bend will be starting the annual Elec- tion System, exactly the same as years prior to 1963. 2. The confusing part of your story, is where you said the Reeve served a 2 year term of office the same as the 2 councillors who had been elected for a two 50 YEARS AGO A large number went to Cen- tralia station Monday night to attend the reception tendered to Private Hubert White on his re- turn from France where he was wounded. Wednesday evening over 100 friends and neighbors met at the home of John Sherritt ex-MP who is on the eve of moving to Guelph. Mrs. Thomas Fallis read an ad- dress and Mr. S. Harlton and Henry Belling presented Mr. Sherritt with a gold-headed cane and Mrs. Sherritt with a gold- headed umbrella. The vote on church union in Carmel Presbyterian Church, Hensall, resulted in 265 for and 30 against, the majority being 27 greater for union than three years ago. Great credit must be given to Mr. Richard Phillips, organist of James Street Methodist Church, and those associated with him, for giving the people of Exeter the best musical concert they have listened to for many years. 25 YEARS AGO The OBA championship c u p given by the Dominion Life As- surance Company Was presented to. Stan Tudor's baseball team in the Hensall town hall Friday evening. It was the first time Hensall ever won the champion- ship. The' schools in Exeter, the post office and banks were cloys ed all day Monday (Remembrance dom for bondage to strange mast- ers. Listen to one man's experience: "I see people mastered by selfish ambitions, driven like slaves to achieve their dreams of avarice and power. I see people mastered by the habits of drugs, alcohol, temper and lust. I see people mastered by their own moods, tossed to and fro like rudderless boats," And so I ask, "Are they free?" The answer is surely no. The fact is that freedom can't exist in a vacuum. Freedom is found only in responsible living! Freedom Is not living an un- mastered life — that's an impos- sibility. Loose, lawless, aimless lives are not free lives. Too many people today think of freedom only in terms of throwing off all re- straint and going wild. But that isn't liberty or independence or freedom. It's simply stupid bond- age to an unworthy master. An uncontrolled life is not free or independent it's simply a mess and a shambles! So says a man , with 50 years experience in the ministry and he's right. Too many people think that freedom will be found in re- nouncing the Church and its faith. They think freedom is found in getting away from old taboos, ancient codes of ethics, inherited moral standards--so freedom for the Beatnick is not freedom to create a better world or to give his life in service, or to lay down his life for any one—it is a simple point blank 'to hell with the rules'. But freedom exists and per- sists only where it is used re- sponsibly. In other words our faith has always said that real freedom is found only in serving what is of God, what is the high- est. Freedom is not only freedom from certain things — it is to be free to do something positive. The Christian faith has always said that only Jesus Christ can truly make us free by over- coming self-centered selfishness or sin which rules and masters us. I agree. So today we remember too One who can break the chains of bond- age for keeps; chains which bind us to small-minded bigotry and hatred; chains which bind us to complacency; chains which bind us to destructive habits. He makes us free indeed — free to create a society of truly free men where we are free to vote, to worship, to work and to play responsibly. year term. This was the part that made the By-Law Ulter- Vires, and was the part that the Department noted was in error. 3. You have stated that the part of By-Law that contravenes, is the part that allows the Reeve to sit for two years. This isn't the case at all. The part that contravenes is the part that pro- vides for the Reeve to sit only one year. 4. The Supervisor was not from the Ontario M uni c ip al Board, but rather the Depart- ment of Municipal Affairs, there is a vast difference. 5. However it was nice that you got the heading correct. Murray A. DesJardins, Grand Bend, Ontario Editor's note: If the writer were as clear and concise with his telephone conversations as he is with a letter such as this I am sure he would never have cause to complain. Day). The business places were closed during the morning, Today (Thursday) Exeter' s grand old man and Canada's old- est practising physician, Dr. J. W. Browning, Is celebrating his 97th birthday. 15 YEARS AGO A number of men from here have purchased a hunting cabin up north near Lake Temiskaming where they have been camped for the past week. The Province of Ontario has approved a $32,000 grant for the South Huron Hospital, it was an- nounced this week by Thomas Pryde, MLA for South Huron. It is hoped to call for tenders soon. Bob Hern of Granton walked off With third prize in the competition for the coveted King's Guinea award at the Royal Winter Fair. At a special ceremony Monday night the mortgage on the Exeter Pentecostal Church was burned. 10 YEARS AGO Workmen began Tuesday in- stalling the Dickson'memorial window in Trivitt Memorial Church. They were purchased from a fund bequeathed by the late Dorothy Dickson for a memorial to her father, the late Huron County Judge Lewis H. Dickson and Mrs. Dickson. Close to 500 people visited the new grain elevator erected by Cann's Mill Ltd. during Open house Wednesday afternoon and evening, Letter to the editor