HomeMy WebLinkAboutThe Exeter Times-Advocate, 1965-10-21, Page 12Ng!" 12 Times-Advocate, October 21, 1965
HAPPIER SLEEP with
Introducing
A Fifth Kind Of Sleep
Remember last February 25 when we took out a full page to announce
the redesign of our SAUBLE Queen mattresses? We have a special arrange-
ment with a noted manufacturer of hospital and hotel mattresses. We spec-
ify how we want them built and they do the job—at commercial mattress
prices.
Because everyone is different and different people prefer a differ-
ent firmness in their mattresses we redesigned the line into four different
mattresses made with two different kinds of springs—and at four different
prices. Four different SAUBLE QUEENS. We were most pleased with the
response to this new approach. Mattress sales soared to their highest ever.
So, this fall we're back at it again with a new shipment from our pri-
vate manufacturer of our own personally designed mattresses. It's a big ship-
ment because we are expecting a manufacturer's price hike. We want to hold
the price line for you for a little while yet. And we've also received with it
a brand new SAUBLE QUEEN—a fifth member to the family. The SAUBLE
QUEEN Spring Air.
This is the most wonderful mattress you're ever likely to have the
pleasure of lying on. Just listen to the specifications we put togther for
its construction. Heavy 131/2 gauge steel with a higher coil count with the
improved Karr design. A heavy layer of burlap, yes burlap, a step almost
every mattress leaves out. Then white Canadian cotton. A layer of factory
cotton. This is normal. Laced tufting. Then most unusual, India white felt
quilted right into the ticking. When you come into Hopper-Hockey's we can
show you a cutaway sample of the whole mattress and you can feel the in-
credible softness of this Indian felt, the highest quality felt at any price.
Lie on this mattress right in the store. We've set up four SAUBLE
QUEEN beds for you to experiment on. You'll notice the difference in each
because each was designed for a purpose. But the Spring Air is undeniably
the most luxurious of the set. It snuggles you in a soft comfortable sleep.
If your back creates problems and you need a firmer, more solid mat-
tress, shift over to the SpineAligner. It too has the Karr spring as does
the SAUBLE QUEEN Deluxe. Using the
Bonnell spring we also have the SAUBLE
QUEEN Basic and the SAUBLE QUEEN
Firm, all good mattresses and each with a
purpose to now create five different kinds
of sleep for five different kinds of people.
About those prices. Because we deal
privately with the manufacturer our regu-
lar prices are often $10, $15 or $20 lower
than those of comparable mattresses in the
city advertised 'as "extra special". With pen-
cil and paper we can show you actual dol-
lar savings. And because we've been selling
the SAUBLE QUEEN for years and years
we know the public appreciates the product.
They tell us so and return to buy again as
their families grow.
Won't you came in very soon (cer-
tainly before the prices go up) and find out
which is your kind of sleep?
. . . nothing
so luxurious
. . or so low
The SPRING AIR
in price
LARGEST EVER
Bob and Iry unload their new shipment of mat-
tresses, one of their largest orders ever be-
cause of overwhelming response last spring to
their SAUBLE QUEENS and because the manu-
facturer has warned he can't hold the retail
price down for much longer. So, if you've been
thinking about buying a mattress hurry down
and catch one of these low priced beauties be-
fore they're gone.
Five Kinds Of Mattresses
Five Kinds Of Sleep
Sauble Queen Basic $49.50
Sauble Queen, Firm $59.50
Sauble Queen Deluxe $69.50
Sauble Queen Spine Aligner $79.50
Sauble Queen Spring Air $99.50
355 Main South
EXETER
235-1990
ilopper
Hockey Furniture