HomeMy WebLinkAboutThe Exeter Times-Advocate, 1965-01-28, Page 4Newspaper
Advertising
DOESN'T
INTRUDE
...It Goes Where It Is Invited
PEOPLE BUY NEWSPAPERS
BECAUSE THEY WANT
ALL THE NEWS
They are as much interested in the advertising columns as the news columns because advertising is the news of what
is available in goods and services in the stores they know.
There are no gadgets to turn off the advertising in newspapers. Nobody wants if turned off. Every survey ever made
shows that people prefer to have the newspaper they buy contain advertising because the
Advertising Is News!
The newspaper is there all day and far into the night. It is there for the whole family to read.
And They Do!
It is there to be read at the time and under the circumstances when the reader asks to be informed. It is there for the
housewife to fear out the ads and take them with her when she shops.
And She Does!
There are no dials to turn on. There is no problem of turning the dial of just the right time. There is never a question
about the advertiser's message to the reader.
Newspaper Advertising Goes Where It Is
Invited. No Other Medium
Can Say That
`Zile exeferZines-Abuocafe
EVERY THURSDAY MORNING