HomeMy WebLinkAboutThe Exeter Times-Advocate, 1962-11-08, Page 3ii
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It's,. easy to
get results fro
Twit, ant *Acts
e'N
., 1 ry wri ting your
own Want Ad , . . .
then phone it in to the T-A
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RATES
22 WORDS MO, et th edthisetiAl wad is, minimum Mo. 20,o OPF If paid b,y Saturday
!allawino last Insertion. SECOND INSERTION, 21/2!:-. par ward, minimum 55-, AIX
INSERTIONS, 2.o• par word, nibditturn 4So. SEMIMISPLAY CLASSIFIEbS, restrittad
IA ells taluinn, nut itiaartion—psi, pith ;RAO, ?Atonal insertion.--.per Molt SL25,
minimum ans Inch, aLtaptad only in multiolly 4 tg Mali.
JUST DI
2354 331
Here's how to make them effective:
1, IT'S ALWAYS BEST to start your advertisement with the
article or service you have to offer. If you have an apartment
or room for rent or property for sale, stact your advertisement
with the town or area in which it is located.
2, BE CLEAR. Readers respond more quickly and favorably
when given complete or definite details. Be sure to include price
in ads, whenever possible — it is the consumer's "most wanted"
information,
3, MAKE IT EASY for the reader-prospect to reach you. Insert
telephone number and your name and address. If you do not have
regular hours give a preferred time to have prospects contact you.
4, THE GREATEST READER ATTENTION can be secured for
your advertisement by using consecutive insertions You can stop
your ad in the event of results, and then you pay only for the
days it is published at the rate earned.
5. PLACE YOURSELF in the reader's position and ask yourself
what you would like to know about your offer. The answer you
give will make a good Want Ad.
6. WANT ADS THAT FAIL to bring satisfaction do so, n
through any lack of readership, but because they ars often
carelessly worded and do not contain enough information to
get prompt action.
TO BUY
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