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HomeMy WebLinkAboutThe Exeter Times-Advocate, 1962-11-01, Page 19It's easy to get results fro T Want Ads Try writing your own Want Ad . . then phone it in to the Torii RATES 22 WORDS 850, each additional word 30, minimum 850, 200 OFF if paid by Saturday following last insertion. SECOND INSERTION, 2%0 per word, minimum 550. SIX INSERTIONS, 20 per word, minimum 450. SEMI.DISPLAY CLASSIFIEDS, restricted to on. column, first Insertion—per inch 41.40, second insertion—per inch $1.25, minimum one inch, accepted only in multiples of inch. JUST DIAL 235-1331 Here's how o make them effective: 1. IT'S ALWAYS BEST to start your advertisement with the article or service you have to offer. If you have an apartment or room for rent or property for sale, stmt your advertisement with the town or area in which it is located. 2. BE CLEAR, Readers respond more quickly and favorably when given complete or definite details. Be sure to include price in ads, whenever possible — it is the consumer's "most wanted" information. 3. MAKE IT EASY for the reader-prospect to reach you. Insert telephone number and your name and address, If you do not have regular hours give a preferred time to have prospects contact you. 4. THE GREATEST READER ATTENTION can be secured for your advertisement by using consecutive insertions. You can stop your ad in the event of results, and then you pay only for the days it is published at the rate earned. 5. PLACE YOURSELF in the reader's position and ask yourself what you would like to know about your offer. The answer you give will make a good Want Ad, 6 WANT ADS THAT FAIL to bring satisfaction do so, not through Any lack of readership, but because they are often carelessly worded and do not contain enough information to get prompt action.