HomeMy WebLinkAboutThe Exeter Times-Advocate, 1962-11-01, Page 19It's easy to
get results fro
T Want Ads
Try writing your
own Want Ad . .
then phone it in to the Torii
RATES
22 WORDS 850, each additional word 30, minimum 850, 200 OFF if paid by Saturday
following last insertion. SECOND INSERTION, 2%0 per word, minimum 550. SIX
INSERTIONS, 20 per word, minimum 450. SEMI.DISPLAY CLASSIFIEDS, restricted
to on. column, first Insertion—per inch 41.40, second insertion—per inch $1.25,
minimum one inch, accepted only in multiples of inch.
JUST DIAL
235-1331
Here's how o make them effective:
1. IT'S ALWAYS BEST to start your advertisement with the
article or service you have to offer. If you have an apartment
or room for rent or property for sale, stmt your advertisement
with the town or area in which it is located.
2. BE CLEAR, Readers respond more quickly and favorably
when given complete or definite details. Be sure to include price
in ads, whenever possible — it is the consumer's "most wanted"
information.
3. MAKE IT EASY for the reader-prospect to reach you. Insert
telephone number and your name and address, If you do not have
regular hours give a preferred time to have prospects contact you.
4. THE GREATEST READER ATTENTION can be secured for
your advertisement by using consecutive insertions. You can stop
your ad in the event of results, and then you pay only for the
days it is published at the rate earned.
5. PLACE YOURSELF in the reader's position and ask yourself
what you would like to know about your offer. The answer you
give will make a good Want Ad,
6 WANT ADS THAT FAIL to bring satisfaction do so, not
through Any lack of readership, but because they are often
carelessly worded and do not contain enough information to
get prompt action.