HomeMy WebLinkAboutThe Exeter Times-Advocate, 1962-10-04, Page 11It's easy to
get results fro
TIARA ant Ads
Here's how to make them effective:
1, IT'S ALWAYS BEST to start your advertisement with the
article or service you have to offer. if you have an apartment
or room for rent or property for sale, stait your advertisement
with the town or area in which it is located,
2. BE CLEAR. Readers respond more quickly and favorably,
when given complete or definite details. Be sure to include price
in ads, whenever possible — it is the consumer's "most wanted"
information.
3. MAKE IT EASY for the reader prospect to reach you. Insert
telephone number and your name and address. If you do not have
regular hours give a preferred time to have prospects contact you.
4, THE GREATEST READER ATTENTION can be secured for
your advertisement by using consecutive insertions. You can stop
your ad in the event of results, and then you pay only for the
days it is published at the rate earned.
Try writing your
own Want Ad .
then phone it in to the T-A
RATE S
22 WORDS ase, oath additional word 30, Minimum ilSt, 20t OFF if paid by Saturday
following last insertion, SECOND INSERTION, Nit per word, Minimum SSO, SIX
INSERTIONS, 20 oor word, minimum 4$0. SEMI•DISPLAY CLASSIFIEDS, restricted
t* on* column, first insertion—per inch .$1010, sftconel insertion—t,r inch 11.25,
minimum *n* inch, accepted only Itt multiples of Vs. Inch,
JUST DIAL
235-1331
► . PLACE YOURSELF in the reader s position and ask yourself
what you would like to know about your, offers The answer you
give will make a good Want Ad
6, WANT ADS THAT FAIL to bring satisfaction do so, not
through any lack of readership, but because they are often
<tarelessly worded and do not c contain enough information to
got prompt action.