The Exeter Times-Advocate, 1962-08-30, Page 3It's easy to
get r sults fr
TA ant it S
Try writing your
own Want Ad
then phone it in to the T-A
da•r. —me ••••*••••••.• MAW • eft . re. .•••••...•
• x• zwitabda • sin... ..ftw ••••••••....•••••••.••• • • •
• •
42.1.,11.01.11.
RATES
22 WORDS Mt, each additional ward minimum Mc. 20..7' OFF if paid by Saturday
following last insertion. SECOND INSERTION, 21/2 - per word, minimum SS.T.. SIX
INSERTIONS, 2s per word, minimum 45r: SEMI.DISPLAY CLASSIFIEDS, restricted
lo CM column, first insertion.—per inch %1,40, 31teend Insertion—nor Inch 1..2S,
'minimum oho inch. accepted only lit mullinles of i/1 inch.
JUST DIAL
23501331
Here's how to make them effective:
jr'S ALWAYS BEST to start your advertisement with the
article or service you have to offer. If you have an apartment
or room for rent or property for sale, sta,1 your advertisement
with the town or area in which it is located,
2, BE CLEAR. Readers respond more quickly and favorably
when given complete or definite details. Be sure to include price
in ads, whenever possible — it is the consumer's "most wanted"
information.
3, MAKE IT EASY for the reader-prospect to reach you. Insert
telephone number and your name and address. If you do not have
.egular hours give a preferred time to have prospects contact you,
4. THE GREATEST READER ATTENTION can be secured for
your advertisement by using consecutive insertions, You can stop
your ad in the event of results, and then you pay only for the
days it is published at the rate earned
5. PLACE YOURSELF in the reader's ro5ition and ask yourself
what' you would like to know about your offer. The answer you
give will make a good Want Ad,
6, WANT ADS THAT FAIL to bring satisfaction do 1-To, not
through any lack .of readership, but ,becau s e they are often
carelessly worded and do not contain enough information to
get prompt action.
7