The Exeter Times-Advocate, 1962-08-09, Page 7,SINMESSR
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RATES
22 WORDS 85c, each additional word 80, minimum 8Sr, 2Or OFF if paid by Saturday
following last insertion, SECOND INSERTION, 2V2r per word, minimum SSO, SIX
INSERTiONS, U. Per word, minimum 450, SEMI.DISPLAY CLASSIFIEDS, restricted
to one column, first insertion—per inch $1,40, second insertion—per inch $1.25,
minimum one inch, accepted only in multiples of li2 inch,
1. IT'S ALWAYS BEST to start your advertisement with the
article or service. you have to offer. If you have an apartment
or room for rent or property for sale, stwt your advertisement
with the town or area in which it is located,
2 , BE CLEAR. Readers respond more quickly and favorably
when given complete or definite details, Be sure to include price
in ads, whenever possible it is the consumer's "most wanted"
3 . MAKE IT EASY for the reader-prospect to reach you. Insert
telephone number and your name and address. If you do not have
regular hours give a preferred time to have prospects contact you.
4„ THE GREATEST READER ATTENTION can be secured for
your advertisement by using consecutive insertions. You can stop
your ad in the event of results, and then you pay only for the
days it is published at the rate earned,
PLACE YOURSELF in the reader's position and ask yoursoif
what you would like to know about your offer, The answer you
give will make a good Want Ad,
6.„ WANT ADS THAT FAIL to bring satisfaction do so., not
through any lack of readership, but because they aro often
carelessly .worded and do not contain enough information to
got prompt action,
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