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HomeMy WebLinkAboutThe Exeter Times-Advocate, 1959-11-26, Page 22Page 22 The Times -Advocate, November 26, 1959 General store 'aroma' just can't be replaced By PETE McGILLEN In The Toronto Telegrarn 1 walked into a general store Moment I entered and I sniffed felt boots, buckle deeply of a fragrance like no. smoky shoepacks. thing else, a smell so wonder- Add, too, the pungency of 1 slurry th it n French pound upon pound of plug tobac- rubbers and in a village this week and my our y e o co: RiacDonald's with the tiny memory did a few backward Perfumer Yet so distinctive repro-co: silver heart embedded in it;. flips as I gazed up at the many today it dissolves the year of Currency in a huge slab from items of merchandise suspend. this aging country boy and at- which a five -cent plug was hack- ed from the ceiling, Something seemed to be missing, and in a few seconds of retrospect it tame to me: the smells. That. is one of my most vivid come from innumerable sources: the store a mild close o .ego boyhood memories, the aroma from its huge coffee mill as sane, tempered by the sharp of the general store, brightly red as a fire engine; scent of vinegar dropping from Of late I've heard that some from its great canisters of bulk of the advertising types who tea and from an array of lesser have been responsible for some canisters containing cinnamon frightening gimmicks in the bark, allspice, clovers, nutmeg realm of supermarket sales pro- and black pepper, from which motion, have suggested that emanated the combined incense of briny Atlantic. clients blow delightful appetiz• of all India, Borneo, and other These were the major balms ing food smells into their huge spice countries. and musk and myrrh and attar stores. The smell of coffee, per- Yet this was only the base, that blended :o produce the haps, or chocolate or oranges, or not the sum total of the general heavenly redolence of the gene - something else that would exer store smell. Modifying it were ral store. cise the glands having to do with the milder and quite indescrib- As something to see, the in - the appetite. able smells of unbleached mus- terior of a general store pre - They're wasting their time. lin, or turkey red, linen crash rented a panorama far too elab- The enchantment of the old -and other darker dyed calicos. time general store with its aro- Adding to it also, in season, was Inas, smells, and scents couldn't a contribution of rubber boots, COMING be replaced synthetically. All these disappeared with the ad- vent of canning and packaging, with cellophane, wax -wrap, foil - wrap and a dozen other cover- ings aimed at sealing in the freshness and the aromas. Of course, it could be that the har- rassed advertising matt who came up with that suggestion had lived more than half a cen- tury and spurred by nostalgia, reached out for recognition of the allure of the cross roads em- porium of long ago. I remember standing with my rose even with the counter, my fingers gripping my mother's hand, the first time I entered one of those palaces of wonders. The magic smell of the general store took hold of me the tires e iii knee pants, long ed by a counter slicer, and a cotton stockings and my first brand called Napoleon. pair of heavy boots, Of course, at any season there The general store's bouquet was wafted from the rear of f kero- the wooden spigot of a barrel. And the mellow smell of a huge chedder cheese, Salt herring, finnan haddie and cod, nestling in salt, added a delightful tang COMING EVENTS — SENIOR CITIZENS — Annual Christmas meeting of the Senior Citizens Club will be held in the Legion Hall, Tuesday, December 1, at 8:00 p.m. Ladies please bring sandwiches or cookies. 26c DANCE Fri., Nov. 27 Mt. Carmel Hall KOOL QUINS ORCHESTRA Admission 750 CHRISTMAS GIFT IDEAS Attend The Tupperware At Home at the home of MRS. DOLORES SHAPTON (1% mi. south, 11/4 mi. west of Exeter) Friday, Dec. 4 2 to 4 p.m., 7 to 10 p.m. 'SPECIAL DOOR PRIZE Come and bring a friend. Fowl Bingo Sponsored by the Dashwood Men's Club DASHWOOD FIRE HALL Fri., Dec. 11 Turkeys, Geese, Ducks and Chickens DOOR PRIZES Admission 500 includes 10 free games and draw on door prize for turkey. Proceeds for Welfare Work Arena Schedule THURS., NOV. 26 400.5:00—Skating 6:30.8:30—RCAF 8:30.9:30—Bantam House League FRIDAY, NOV. 27 7:15--d Exeter Midgets 8:30—Forest Lakesides vs, Exeter Mohawks SATURDAY, NOV. 28 100.12:00—Minor Hockey 1:30.3:00—Skating 3:30.5:30 --Figure Skating 8:00-10:00—Skating MONDAY, NOV. 30 Il¢3by.11:30 RCAF TUES. & WED., DEC, 1 & 2 oU LlNb DANCING YMCA Boys in the COMMUNITY CENTRE ZURICH Every Friday Night ADMISSION 750 POPULAR MUSIC Sponsored by Zurich Lions Club Coir of Stratford TO SHDHS AUDITORIUM, EXETER Friday, Dec. 4 8:00 p.m. Presented by the Exeter District Junior Band which will also perform. Admission: 500 PS Children Free Special Meeting •On CAN CE Monday, Nov. 30 8,30 p.m. South Huron Hospital Auxiliary Room, North Entrance Speaker: Maurice Grimes Secretary, Ontario Division, Canadian Cancer Society "EVERYONE WELCOME Sponsored by Exeter and District Branch orate and: imposing to cover completely. There were no small. packages, no numbers, no signs. nothing to designate departments or indicate prices_ You had to look; anct in looking there was a spread before your eyes al- most everything that man, wo- man or child thought they want- ed. It seemed tome thatthe storekeeper's merchandising plan was that contrast should govern display. Hence buggy whips bung over time showcases of ribbons and notions and such. Canthooks stood in a corner next to the yard goods. Fly -specked straw hats and new woolen mittens were suspended on a wire above patent medicines whose labels testified to as powerful a belief in miracles as ii, instead of mere pectorals or invigorators, the bottle had contained wonder drugs. The sugar, candy and biscuits were in barrels, and a basket - woven bag contained figs. The owner needed no filing system, he could put l'z finger on any moment's it in a t _a notice e Lut the general store was more than astore It contained d the village post office; and the village parliament consisting of • a long box stove, foci• or five chairs and a,sawdust Here in this one barn -like room was concentrated the life of the community as it touched on natters Federal, Provincial, Municipal, Medical, Mercantile and Romantic. Here was he throbbing heart of the country- side where local and rural news was uttered and peddled; the mecca for every citizen, young Sponsored by Exeter Legion Branch 167 EXETER LEGION HALL 15 REGULAR ROUNDS FOR CHICKENS 10 SPECIAL ROUNDS FOR TURKEYS TURKEY DOOR PRIZE Admission. 500 Special Rounds and Extra Cards 100 or 3 for 250 \111111111111111111111111111111I1111I III II1111.111 l 111711 111111II I11111111111111111III I II I II I IIII I I III II I1111111111III III II IIII I II I I II I I I I I I,, Canadian Red Cross Blood Donor Clinic Legion Hall, Exeter TUESDAY, -DEC. 8 Please remember the date and place. Come and bring a friend. Donations are very urgently needed to keep up our supply for our hospitals. Blood is supplied in hospital at no charge to the patient but we must have "BLOOD". There is no substitute. This clinic will be open ' afternoon and eve- ning at the Legion Hall. Further notice next week. B. W. TUCKEY Chairman, Local Committee YIIIIIII1.11111111t111111111111111111111111111I111111.11111111Illl lllllll111111111111111111111111111111I111.1111111111 IIIIIIIIIII III6 make this a Christmas someone remembers always! tr Make this Christmas a growing memory for someone near and dear. Give an exquisite Longines, The World's Most Honored Watch ... or in the medium price range, Wittnauer, distinguished companion to the world -honored Longines ... the finest symbol of your expression. We can show you other Longines-Wittnauer watches as low as 537.50 (A) WITTNAUER, Alertly styled to bring joy at Xmas time. Smart cut crystal, 101‹ gold-filled case, en- during stainless-steel back. 545 (1) WITTNAUER. Smart and in good taste. 10K gold-filled case with ex- pansion band to match. Rugged stainless-steel back. ;59.50 (0) WITTNAUER. Charmingly styled, ultra-thin lady's watch. Hand - detailed, 10K gold-filled case. What a thrilling gift) $57.50 (D) WITTNAUER. Streamlined 101( gold-filled bracelet watch. For that special man of yours) $69.50 WATCHES (A) LONOINES.Smartly styledin the modern manner. Hand -finished, 10K gold-filled case, $97.50 I0) LONOINES. Fine craftsmanship lends distinction to this modern witch, Dainty, beautifully finished 14K gold use. A Mag- nlficent gift. 5110 (C) LOMGINES, One of our loveliest Christ- mas gift watches. Hand-detalied ease 1n 14K gold, $140 (0) LONIINMS. A most impressive gift WO. Unusual rectangular 14K gold eased genuine alligator strap. $i Jack Smith Credit Jeweller AUTHORIZED AGENCY FOR LONCINES.WrTTNAUER WATCHES and old; place lace to get advice; d11,Ul1}1}IU}}11111111111111}}lige}II}IIIIIIIAl111I1A11,}1!}}1,1111147}111}I}Illnl}111}}1,111,}ling}I!1!}}11111,1}II}ll}III}l!Illl}Irl}} hear gossip; make dcisions and ! Let Us Supply Yolk With •—: buy the essentials.of We, FP Y Let the supermarketsgrow bigger and bigger, they can do nothing to create the overall enchantment of a vanishing Canadian institution—not even if they blow gust.; of synthetic smells down the hospital -clean corridors of the great modern merchandising marts,. I wonder, though, if the little guys who venture into the super grocery stores of this era, aren't just as thrilled, just as astonish- ed as I was when the .old-time Moral Store engulfed ane so many years ago. OVEN READY Christmas Turkey BINGO MT. CARMEL HALL TUESDAY, DEC, 1 8:30 p.m. 14 Free Rounds for Turkeys TURKEY DOOR PRIZE Consolation Prizes Admission $1.00 Rubber Starnps The Tines -Advocate 1111111llllt11111111111MutI!IIIlllllllllt117111717mtM1111111111 111.111111111111!11111171711111111111111111111111In1n17l1111III1!11, ,1 ll !!.i! l }nu!1117111!IUUIlIpUlµlgl}u1u11R711111 n1!1lIn1IRH1.1111AIp1.1.11011n11n11)IPI!1!n11111tgp11l 111111n111{.` OrderThe Family's Koehler Bakery PHONE 151 DASHWOOD 11111II1111111111111111111111111111111111111111111111111111111111111111!111111111!11!1111}II II1111111111111111111111111111111111111111111 .... u. ... .:ice Engine in the rear? Why, of course! American and European automobile manufacturers have now adopted the sound principle of the rear -mounted engine. Something once considered 'unorthodox is now recognized as plain engineering common sense. You see,. Volkswagen's rear engine gives direct drive to the wheels, saving weight and power. It is the most efficient and economical design. And the rear engine gives your rear wheels better traction. In mud, sand, ice, snow, where other cars skid, you go. What is more, the Volkswagen engine is air-cooled, a decided advantage when you think about it. No water to boil over in summer, or to freeze in 'winter. No anti -freeze needed. No radiator problems. The engine is ingeniousiy cast of aiumi• num and magnesium alloys and is very light and powerful; undoubtedly the toughest 198 lbs. going. it is beautifully machined for minimum friction; you will probably never need oil between changes. And so efficient that top and cruising speeds are the same. Your yolkswagen will run at 70 m.p.h. all day without strain. You get an honest 39 miles to the gallon (regular gas—regular driving). VOLKSWAGEN CANADA LTD. Distributors and dealers from coast to coast Hunter-Duvar & Sons Ltd. PHONE 38 MAIN ST. VOLKSWAGEN For 1960 YOU'LL BE AMAZED AT .. . * New Qruietness * Vastly Improved Heating * More Comfortable Ride * Better Handling Qualities * Deluxe Interior * Exciting New Colors WITH REGULAR ADVANTAGES * 4 Wheel Independent Torsion Bar Suspension * Air Cooled Motor In The Rear * Rustproof Body * Effortless High Speed Cruising * Unrivalled Economy * Unbeatable Parts and Service Facilities ONLY '1640 - ''NO OTHER CAR, ANY SIZE, ANY PRICE, GIVES YOU THESE FEATURES Hunter-Duvar Ltd. PHONE 38 EXETER