HomeMy WebLinkAboutThe Exeter Times-Advocate, 1959-11-26, Page 22Page 22 The Times -Advocate, November 26, 1959
General store 'aroma'
just can't be replaced
By PETE McGILLEN
In The Toronto Telegrarn
1 walked into a general store
Moment I entered and I sniffed felt boots, buckle
deeply of a fragrance like no. smoky shoepacks.
thing else, a smell so wonder- Add, too, the pungency of
1 slurry th it n French pound upon pound of plug tobac-
rubbers and
in a village this week and my our y e o co: RiacDonald's with the tiny
memory did a few backward Perfumer
Yet so distinctive repro-co:
silver heart embedded in it;.
flips as I gazed up at the many today it dissolves the year of Currency in a huge slab from
items of merchandise suspend. this aging country boy and at- which a five -cent plug was hack-
ed from the ceiling, Something
seemed to be missing, and in a
few seconds of retrospect it
tame to me: the smells.
That. is one of my most vivid come from innumerable sources: the store a mild close o .ego
boyhood memories, the aroma from its huge coffee mill as sane, tempered by the sharp
of the general store, brightly red as a fire engine; scent of vinegar dropping from
Of late I've heard that some from its great canisters of bulk
of the advertising types who tea and from an array of lesser
have been responsible for some canisters containing cinnamon
frightening gimmicks in the bark, allspice, clovers, nutmeg
realm of supermarket sales pro- and black pepper, from which
motion, have suggested that emanated the combined incense of briny Atlantic.
clients blow delightful appetiz• of all India, Borneo, and other These were the major balms
ing food smells into their huge spice countries. and musk and myrrh and attar
stores. The smell of coffee, per- Yet this was only the base, that blended :o produce the
haps, or chocolate or oranges, or not the sum total of the general heavenly redolence of the gene -
something else that would exer store smell. Modifying it were ral store.
cise the glands having to do with the milder and quite indescrib- As something to see, the in -
the appetite. able smells of unbleached mus- terior of a general store pre -
They're wasting their time. lin, or turkey red, linen crash rented a panorama far too elab-
The enchantment of the old -and other darker dyed calicos.
time general store with its aro- Adding to it also, in season, was
Inas, smells, and scents couldn't a contribution of rubber boots, COMING
be replaced synthetically. All
these disappeared with the ad-
vent of canning and packaging,
with cellophane, wax -wrap, foil -
wrap and a dozen other cover-
ings aimed at sealing in the
freshness and the aromas. Of
course, it could be that the har-
rassed advertising matt who
came up with that suggestion
had lived more than half a cen-
tury and spurred by nostalgia,
reached out for recognition of
the allure of the cross roads em-
porium of long ago.
I remember standing with my
rose even with the counter, my
fingers gripping my mother's
hand, the first time I entered
one of those palaces of wonders.
The magic smell of the general
store took hold of me the
tires e iii knee pants, long ed by a counter slicer, and a
cotton stockings and my first brand called Napoleon.
pair of heavy boots, Of course, at any season there
The general store's bouquet was wafted from the rear of
f kero-
the wooden spigot of a barrel.
And the mellow smell of a huge
chedder cheese, Salt herring,
finnan haddie and cod, nestling
in salt, added a delightful tang
COMING EVENTS —
SENIOR CITIZENS — Annual
Christmas meeting of the Senior
Citizens Club will be held in the
Legion Hall, Tuesday, December
1, at 8:00 p.m. Ladies please
bring sandwiches or cookies.
26c
DANCE
Fri., Nov. 27
Mt. Carmel Hall
KOOL QUINS ORCHESTRA
Admission 750
CHRISTMAS GIFT IDEAS
Attend The
Tupperware
At Home
at the home of
MRS. DOLORES SHAPTON
(1% mi. south, 11/4 mi. west
of Exeter)
Friday, Dec. 4
2 to 4 p.m., 7 to 10 p.m.
'SPECIAL DOOR PRIZE
Come and bring a friend.
Fowl Bingo
Sponsored by the
Dashwood Men's Club
DASHWOOD FIRE HALL
Fri., Dec. 11
Turkeys, Geese, Ducks
and Chickens
DOOR PRIZES
Admission 500 includes
10 free games and draw on
door prize for turkey.
Proceeds for Welfare Work
Arena
Schedule
THURS., NOV. 26
400.5:00—Skating
6:30.8:30—RCAF
8:30.9:30—Bantam House League
FRIDAY, NOV. 27
7:15--d Exeter Midgets
8:30—Forest Lakesides vs,
Exeter Mohawks
SATURDAY, NOV. 28
100.12:00—Minor Hockey
1:30.3:00—Skating
3:30.5:30 --Figure Skating
8:00-10:00—Skating
MONDAY, NOV. 30
Il¢3by.11:30 RCAF
TUES. & WED., DEC, 1 & 2
oU LlNb
DANCING YMCA Boys
in the
COMMUNITY CENTRE
ZURICH
Every Friday
Night
ADMISSION 750
POPULAR MUSIC
Sponsored by
Zurich Lions Club
Coir
of Stratford
TO SHDHS AUDITORIUM,
EXETER
Friday, Dec. 4
8:00 p.m.
Presented by the Exeter
District Junior Band which
will also perform.
Admission: 500
PS Children Free
Special Meeting •On
CAN
CE
Monday, Nov. 30
8,30 p.m.
South Huron Hospital
Auxiliary Room, North Entrance
Speaker:
Maurice Grimes
Secretary, Ontario Division,
Canadian Cancer Society
"EVERYONE WELCOME
Sponsored by Exeter and District Branch
orate and: imposing to cover
completely. There were no small.
packages, no numbers, no signs.
nothing to designate departments
or indicate prices_ You had to
look; anct in looking there was
a spread before your eyes al-
most everything that man, wo-
man or child thought they
want-
ed. It seemed tome thatthe
storekeeper's merchandising plan
was that contrast should govern
display.
Hence buggy whips bung over
time showcases of ribbons and
notions and such. Canthooks
stood in a corner next to the
yard goods. Fly -specked straw
hats and new woolen mittens
were suspended on a wire above
patent medicines whose labels
testified to as powerful a belief
in miracles as ii, instead of
mere pectorals or invigorators,
the bottle had contained wonder
drugs.
The sugar, candy and biscuits
were in barrels, and a basket -
woven bag contained figs. The
owner needed no filing system,
he could put l'z finger on any
moment's
it in a t _a notice
e
Lut the general store was
more than astore
It contained
d
the village post office;
and the
village parliament consisting of
• a long box stove, foci• or five
chairs and a,sawdust
Here in this one barn -like
room was concentrated the life
of the community as it touched
on natters Federal, Provincial,
Municipal, Medical, Mercantile
and Romantic. Here was he
throbbing heart of the country-
side where local and rural news
was uttered and peddled; the
mecca for every citizen, young
Sponsored by
Exeter Legion
Branch 167
EXETER LEGION HALL
15 REGULAR ROUNDS FOR CHICKENS
10 SPECIAL ROUNDS FOR TURKEYS
TURKEY DOOR PRIZE
Admission. 500
Special Rounds and Extra Cards
100 or 3 for 250
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Canadian Red Cross
Blood Donor
Clinic
Legion Hall, Exeter
TUESDAY, -DEC. 8
Please remember the date and place. Come
and bring a friend.
Donations are very urgently needed to keep
up our supply for our hospitals. Blood is supplied
in hospital at no charge to the patient but we must
have "BLOOD". There is no substitute.
This clinic will be open ' afternoon and eve-
ning at the Legion Hall. Further notice next week.
B. W. TUCKEY
Chairman, Local Committee
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make this a Christmas someone remembers always!
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WATCHES
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I0) LONOINES. Fine craftsmanship lends
distinction to this modern witch, Dainty,
beautifully finished 14K gold use. A Mag-
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(0) LONIINMS. A most impressive gift
WO. Unusual rectangular 14K gold eased
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hear gossip; make dcisions and ! Let Us Supply Yolk With •—:
buy the essentials.of We, FP Y
Let the supermarketsgrow
bigger and bigger, they can do
nothing to create the overall
enchantment of a vanishing
Canadian institution—not even
if
they blow gust.; of synthetic
smells down the hospital -clean
corridors of the great modern
merchandising marts,.
I wonder, though, if the little
guys who venture into the super
grocery stores of this era, aren't
just as thrilled, just as astonish-
ed as I was when the .old-time
Moral Store engulfed ane so
many years ago.
OVEN READY
Christmas
Turkey
BINGO
MT. CARMEL HALL
TUESDAY, DEC, 1
8:30 p.m.
14 Free Rounds for Turkeys
TURKEY DOOR PRIZE
Consolation Prizes
Admission $1.00
Rubber Starnps
The Tines -Advocate
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OrderThe Family's
Koehler Bakery
PHONE 151
DASHWOOD
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.... u. ... .:ice
Engine in the rear?
Why, of course!
American and European automobile
manufacturers have now adopted the
sound principle of the rear -mounted
engine. Something once considered
'unorthodox is now recognized as plain
engineering common sense.
You see,. Volkswagen's rear engine
gives direct drive to the wheels, saving
weight and power. It is the most efficient
and economical design. And the rear
engine gives your rear wheels better
traction. In mud, sand, ice, snow, where
other cars skid, you go.
What is more, the Volkswagen engine
is air-cooled, a decided advantage
when you think about it. No water to
boil over in summer, or to freeze in
'winter. No anti -freeze needed. No
radiator problems.
The engine is ingeniousiy cast of aiumi•
num and magnesium alloys and is very
light and powerful; undoubtedly the
toughest 198 lbs. going.
it is beautifully machined for minimum
friction; you will probably never need
oil between changes. And so efficient
that top and cruising speeds are the
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an honest 39 miles to the gallon (regular
gas—regular driving).
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ONLY '1640 -
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