The Exeter Times-Advocate, 1959-05-21, Page 3•
RCAF GOLDEN HAWKS—Members of the RCAF's `Golden
Hawks' precision acrobatic team, now training at RCAF f
Chatham, N,B., for their cross-country tour in connection
with the RCAF's 35th anniversary and the golden anni
versary of flight in Canada, are seen beside one of their
gold -colored Sabres, Team members, left to right, are: 1
144'41 4n
Flying Officer Bill Stewart, Dalhousie, N.B.; F/0 Ed Roz-
beds, Bienfait, Sask.; Flight Lieutenant Jim. McCombe,
Fredericton, N.B.; Squadron Leader Ferne Villaneuve,
Ottawa, Ont., team leader; F/L Jeb Kerr, Welland, Ont.;
F/L John Price, Knowlton, P.Q,; and F/O Jim Holt, Van-
couver and. Kamloops, B.C. —National Defence Photo
Bert Rundle, 83 ! RCAF 'Golden Hawks
dies at Woodham
Bert A. Rundle, 'Woodham, 83, to perform
The RCAF's newly created
"Golden Hawks", precision aero-
batic team now training at Chat-
ham, N.B., will be seen by mil-
lions of Canadians this sutnmer
died suddenly at the home of his.;
son, William of Woodham on
Wednesday, May 20,
His wife, the former Rachael
Kirk predeceased him two years
ago this October.
In addition to his son, William,
he is survived by three daugh- during its four month tour of
ters (Hilda) Mrs. Jack Smith, : the country starting in May.
Woodham, (Laura) Mrs, Frank Organized to take part in the
Levy, of Transvaal, (Madeline)! ctivities celebrating the golden
Mrs, Wray Sweitzer, Shipka. anniversary flight in Canada and
The body is resting at the Mar -1 the RCAF's 35th anniversary,
rots funeral home, St, Marys, ; the team in their gold, red and
where funeral services will be white Sabre lets will be one of
held. on Saturday, May 23 at 2; the few air force aerobatic teams
on Union Interment
emeterly be in Kirk-' baso ipesincel thenlamedi "Sisk ns"
•
AMBLING ALONG
With The AD MAN
By J. M. MILES
This is new?
Every once in a while some-
one makes a speech attacking
advertising, and what it is do-
ing or not doing. Some have
even suggested it• be taxed! Im-
agine taxing a business for at-
tempting to live and grow! 11
is quite obvious these boys think
they have something new in ad-
vertising, but the facts are quite
different.
The Romans hada word for it!
The word advertising is from
the Latin. ADVERTERE, and
simply means to "turn toward".
In the days of the gladitorial
combats the Romans strung ban-
ners about the walls of their city
advertising the forthcoming com-
bats. Banners and signs were the
only means of advertising in
those days, but the Carthaginians
(the great sea -faring merchant
nation) added a new twist, they
built huge 'fires on the shores
where their ships landed, and so
attracted the peoples of nearby
cities to trade with them. It
might be called the first illum-
inated advertisement,
Later the bells• of the town
criers appeared and the familiar
hear ye! Hear Ye! was born.
You might compare this to to-
day's radio announcer.
The invention of moving types
saw the start of an entirely new
era. Progress (hough was slow
because too few people knew
how to read. Reading was some-
thing for the favored cusses,
the nobility, who thought that
reading by the masses was dan-
gerous to their own position, as
indeed it' was.
Wherever the printing presses
appearedignorance could not
long survive, and if one takes
the time to do so, you can al-
most trace the throwing off of
serfdom and • slavery with the
growth of the free press in the
world.
What, has this to do with ad-
vertising? Just this: advertising
today has become a soures of
information to the masse'. of
people. It is not too much to
say that the rapid expansion of
niode.rnliving owes much to
advertising.
Advertising cuts costs;
One famous advertisin, copy
writer has said "people buy
benefits". We cannot argue with
that. But how to point up the
benefits of new products to
people. Advertising did it of
course, and as the volume of
sales of these advertised goods
grew, their cost decreas d.
Not all advertising is good!
I am not attempting to de-
fend ALL the advertising that is
put before us today, Like any-
thing else, there is the good, the
indifferent, and the downright
bad. The best advertising today
is carrying on the job it was
meant to do—INFORMING THE
PUBLIC WITH FACTS and with
every fact about a product, there
follows inevitably the BENEFIT,
and if these benefits are the
ones people want, they btly! It's
AS simple as thatl
The, information seeker:
Every advertising reader is an
information seeker, and to be
valuable is what the good ail•
vertisement must contain. There
is still plenty of the cute, smart.
alecky, And the bombastic kind
of advertisements around but do
they really SELL? There is a
great difference between some•
One simply saying, "1 saw your
cute advet tiseinent last night"
and "1 would like to buy the
item you advertised in this
week's. newspaper", the differ-
ence of course shows up et the
cash register -of the merchant.
Ttday'tt Advertising men are
merchandisers:
Advertising men tod.ay keep a
sharp eye on seasonal merchan-
dise. They know what items are
selling, when they are selling.
They know that advertising is no
magic "Open Sesame" to sales,
but athighly effective selling tool
when properly written and pre-
sented to the reader at the right
time. Advertising can not sell
snow shovels in July, nor screen
doors in December, but no one
has yet discovered a better way
to fully inform the buyer!
So I suggest to you, that per-
haps like the ruling classes of
old, these people who today cry
out against advertising may be
doing so because in their infinite
wisdom they. decided that you
(poor wretch) cannot make an
intelligent decision by yourself,
and so they will guard you
against that by taking away the
FACTS, and putting on the mar-
ket only such products as they
feel will not spoil or soften you.
In a country that built its
economy on work, enterprise,
and salesmanship, these dowdy,
44.24
for millions
toured the country in connection
with the trans -Canada air pag-
eant of 1931, •
Formation acrobatics have long
been a part of military flying
and teams such as 'the U,S.
Navy's Blue Angels and the
Royal Air Force Black Knights
are world famous. Now to join
this select group of precision
perfect pilots the Royal Canadian
Air Force will present the Gold-
en Hawks.
Leading the group of eight
skilledpilots selected from the
Golden Hawk team is Squadron
Leader Fern Villeneuve, 31, of
Ottawa. S/L Villeneuve is con-
sidered to be one of Canada's
top acrobatic pilots.
Other members of the team
combine with him to form a four -
plane formation, while two others
perform solo displays and the
two spare pilots are available
to fill in any position as re-
quired.
The Golden Hawks will stage
a 25 -minute sequence of loops,
rolls, cross - overs, bombursts,
Cuban eights and rhubarbs dur-
ing each performance. All these
are standard manoeuvers to
RCAF fighter pilots but will, be
carried out in tight formation
by the Golden Hawks in their
colorful planes.
Scheduled to start their tour
in mid-May the Golden Hawks
will be seen at more than thirty
Canadian centres from New-
foundland to British Columbia.
The Golden Hawks will be seer
in Southwestern Ontario on. Sep-
tember 19 at the Centralia -Clin-
ton Air Force Day Show, and
the Windsor Air Show, Septem-
ber 19 and 20.
F/0 George McDonald, of
RCAF Station Centralia, will be
commentator for the aerobatic
show.
moth eaten, 18thcentury think-
ers are clamoring for a return.
to the dark ages, My advice to
them is: grab your trusty, rusty
spears boys and head for the
hills!
SEE YOU NEXT MONTH!
opo
YE -SIR !
It's All Done
at
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BROS.
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�A,IUiliarii►►1'Pit'tlfl7iYYYi'fti11'iYl6'1'YYiIY,YIIYYYilY'fr'YiliiYYifl'ffflilfnllll`I,iliY,'YiISIY,Yuflii"ii1Y'1',i'IU'11Yi0tYYfu,,,,,uifiillil�
Eskimo carvers
to be at Stratford
The Stratford festival will
feature a unique and essentially
Canadian display this summer
when it houses two Eskimo
carvers and their igloo in the
Festival arena during the 12 -
week Festival season,
Along with the sculptors, who
will be at work on • soapstone
carvings under public gaze, will
be samples of Eskimo sculpture
and art work, "the most com-1
prehensive and representative
collection ever yet shown in
North America" according to
Department of Northern Affairs
officials through whose co -opera-,
tion the exhibit is being display-
ed at Stratford,
Aklavik in Canada's North-
west Territories is the centre oil
one of the world's largest fur
trade areas.
day caul ori necessary
when replacing fuss
While the .average .homeowner
is quite capable of changing a !
burned out light bulb .or replac:
ing a blown fuse, any changes
or repairs to the electrical sys-1
tem of a house should be en•
trusted only to a qualified .elec-
trieian.
This is particularly important!
if additional outlets are to be in-'
stalled as each electrical circuit!
in the house is rated to carry
only a limited power load. If ex-,
tra outlets are to be provided it
may be necessary to alter the
circuits or instal a fusebox that
will accommodate more circuits,
in certain cases, lead-in wires
may have to be replaced with
wires of a heavier guage.
Proper precautions should be
taken when work of any type is
to be carried out on the electri-
cal system. For instance, the
main switch should always to
thrown off before replacing a
"I'm sorry, sir. I was just
cleaning the gun and it went
off:"
.U,,,,,,,,,,,,,III ,,,,,,,,,,,,,,,,„,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
burned .out fuse :as .accidental
contact with .any live part of the
circuit could :result in a severe
electrical shock or even prove
fatal.
The use of fuses of the proper
rating is essential for overrated
fuses will .cause the wires in the
circuit to heat when 'too many
appliances, or appliances which
use a large amount of electricity,
are connected. When electrical
wires get overheated a real fire
"'�'
danger i
eially hazardous when the wires Tooth
Brushes ea
s created. This is espe-
are enclosed in walls and cell
!Ings constructed of lumber or
i
other inflammable material.
Fires from this cause rank high
lin the number of Canadian homes
!damaged or destroyed by fire
each year.
A 15-ainp fuse is sufficient for
most lighting circuits but higher
;rated fuses may be used for
those circuits serving heavy an-
' pliances provided adequate' wir-
ing has been installed, Under no
circumstances should a coin or
other piece of metal be substi-
tutedfor a fuse.
If the lights dim when an ap-
pliance such as a refrigerator
starts, it is an indication that the
circuit is overloaded. Another
symptom is when an electric Saccharin
iron or toaster heats slowly or
a motor seems to have trouble
starting. Do not hesitate to call Tablets 39c 5
a qualified electrician if you are �/4 fir.
not. sure where the trouble is.'
His experience is your protec-
tion.
The Time;:'Advecole,. ;Me
1959 Pogo ,
rtbdoy
SALE!
TERRIFIC BARGAINS—MON., MAY 25 • $AT,, MAY 30
First Quality Adults
9
Top Quality Terry Cloth, l2 -1n, Square, Reg. 190
Wash
Cloths R 25,
Aviation Special
Sun Glasses
ea.
394
500's (Reg. 55e)
1000's (Reg, 19¢)
Official figures show that Can-
adians, during the early part of
1958 were paying off' their debts
to installment finance companies
faster than they were taking on
new borrowing,
lulllll unun„uunuunouuun,nuann„a,unp,
Cornish, Mitchell & Co.
CERTIF!ED PUBLIC ACCOUNTANTS
H. J. Cornish L. F. Cornish D. Mitchell
K. W. Slade W. E. Suchard
291 DUNDAS ST. Dial GE 2-2651 LONDON, ONT.
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NEW Gillette Adjustable
Razor
IDA Heavy Grads
Mineral
Oil
16 oz, 29e
32 oz. 490
1.95
DRUG STORE
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AND ONE JUST RIGHT FOR YOU
CHRYSLER , .. Wonderful Windsor •
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Now, with the new medium-priced Windsor, there's a Chrysler
model to suit almost every new -car buyer. And every Chrysler
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swivel front seats, the superb roadability and comfort of the
industry's most advanced suspension system. And on the
Saratoga or New Yorker you may have new Auto -Pilot, for
effortless mastery' of that big V-8 power.
FARGO .TRUCKS ... New Sweptline
styling for 1959!
You'll haul more, and look better doing it, in a Fargo
Sweptline pick-up for '59! You can choose from three wheel-
bases, three body sizes, and each holds the most by volume,
weight and load length of any pickup in the industry, Fargo
brings you more new features, too, new suspended brake and
clutch pedals; new hydraulically actuated clutch; new bigger
brakes, to mention just a few. Whatever your job requires,
from 4,250 lbs, C.V.W. to 65,000 lbs. C.C.W., there's a
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PLYMOUTH ... lively, lovely,
new all over!
Look inside, outside, wherever, Plymouth 359 is really new,
really different! It brings you features other cars wish they
had. New, trend -setting swivel front seats, for instance. Newly
improved, smoother -than -ever Torsion-AIRE Ride. New
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TAKE YOUR PICK"W1'AKE A REVEALING bEMONETRATION (DRIVE TODAY!
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MATHERS BROS.
Exeter
• Phone 321
4