HomeMy WebLinkAboutThe Exeter Times-Advocate, 1957-10-31, Page 18Pegs• 111 The Times -Advocate, October
1, 1957
o ern Jeweller
It's as handsome as a lewd
ease.
The new ,Tack Smith store on
Main St., designed to display
jewellery to its best advantage,
reflects the qualities of the
merchandise itself —it's bright,
gay. stylish and modernistic.
Travellers describe it as one
of the most attractive jewellery
stores in Western Ontario.
Recessed floodlights, sprinkled
liberally throughout •the cetIing
;palm the store sparkle. Four
sets of adjustable double spot-
lights, hinged from the ceiling,
point up special displays in the
building.
Handsome birch showcases, in
'blonde inish, feature large glass window. The ruggedstone was
ipanels and hulked lighting introduced into Canada only a
' which add to the brightness, short time ago.
The ceiling is made of attract- The building, of dry wall
on -
we acoustic tile and the floor struetion, is •erected. on a con-
; features ribbons of contrasting. .crete slab. It features a Sonair
Igrey mastic tile; heating system which keeps Air
The store is housed in one-half •circulating constantly. The heat -
of a 6041 cement block, •one. ,ing unit is housed outside the
storey building. erected beside inain building as a protection -
!MacMillan s. Theretail section • against fire.
measures 14%36 and the re- Patrick Bros., London, were
minder of the building bouses t the contractors. Sub -trades in -
workshop, kinder' Garfield Thomson,. Ra
Front of the building features •eter, wiring; and D. e 1 a ware
; an inviting inverted bay shape! Heating and Plumbing,
and a deep canopy. A new type The birch show cases were
of decorative stone, called Rock- I constructed by Adam 'Black',
Face, encases the large display I liensall.
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JEWELLERY STORE OPENS FRIDAY—Official opening of Jack Smith Jeweller's new
store on Main Street wil take place this Friday and Saturday. Brilliantly lit by
flood and spot lights, the interior features modern birch showcases with sliding glass
panels and glass shelves. A new,brick facing and a wide canopy highlights the mex-
terior of the building which has an inverted bay leading to the entrance.—Jack Doerr
•
4APP.•
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Friday
ree.
New Liquid
SILVER
POUSH
By The International
Silver Co., Hamilton
•
LARGE SAMPLE sorrLE
TO FIRST 144 LADIES
ree
Distinctive
MEMO
BOOK
To Every Visitor
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, "Oieminei,prineess" •
Sept it • off, display!
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„film .
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10 Luxurious Door riiei
FRIDAY
* HANDSOME GOLD DESK CLOCK by Morrison -Partridge
• ESTR,ELLA NECKLET SET,' stunning Aurora BoreAlik design
* TWO CARLTON TIE -BAR& CUFF LINK SETS, smart, J$01t..Styles
EXQUISITE COSTUME JEWELLERY by Avon Jewellery Ltd.. • ,
* LORD ELCO AUTOMATIC,: 21 -JEWEL MEN'S WATCH, Value *49.95
-
STRIKING NECKLET SET, by Morrison -Partridge
FITTEts MANICURE SET ,in genuine leather case
;A- CARLTON TIE -BAR & CUFF LINK SET, from Maurice 1. Lieberman
No Purchase Necessary! Just visit our 'store, write your name and:al-'
•
dress on card provided. (Note: Friday and Saturday prizes limited . to j
• visitors on, individual day). Purchasers of $1.00 or more on both da
ys
will be el,igible for grind prize .of Wittnauer "Diamond Princess," WVielit •
rig, Lht .Smart
ce Set
Overnight
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STAFF PREPARES FOR OPENING—Mr, and Mrs. Jack Smith and Mrs:'• Fred Cole,
• right, are preparing for the opening of the new jewellery store this weekend.
Numerous door prizes and giveaways will feature the. gala event along with ,a num-
ber of special offers, The store is described as one of the most modern in Western
Ontario. • —Jack Doerr
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The Makers of
Famous
ESTRELLA
JEWELRY
Extend
Congratulations
To
JACK
SMITH
JEWELLER
On The Opening
Of His New Store
You Are Invited
To Inspect
ESTRELLA'S
Newest Designs
During the
Grund Opening
4
4
Special Offer
50 Only
SILVER, PLATED
DESSERT
1 SETS
CREAM & SUGAR
ON A TRAY
By International Silver
Regular Value $7.50
Each
4•95
4,r
GIFTWRAPPING &
LAYAWAY SERVICE
USE YO• UR.
-.'
CREDIT
OPEN FRIDAY AND
SATOPAY TILL 10 10410114',e"
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WITH. EVERY
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